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Displaying results 1 to 4 of 4.

  1. How to design the ask?
    funding units vs. giving money
    Author: Diederich, Johannes; Epperson, Raphael; Goeschl, Timo
    Published: 20 Sep. 2023
    Publisher:  Universitätsbibliothek Heidelberg, Heidelberg

    Unit donations are an alternative fundraising scheme in which potential donors choose how many units of a charitable good to fund, rather than just giving money. Based on evidence from an online experiment with 8,673 participants, we demonstrate that... more

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    HeiBIB - Die Heidelberger Universitätsbibliographie
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    DS 532
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    Unit donations are an alternative fundraising scheme in which potential donors choose how many units of a charitable good to fund, rather than just giving money. Based on evidence from an online experiment with 8,673 participants, we demonstrate that well-designed unit donation schemes can significantly boost giving above and beyond the standard money donation scheme. A decomposition of the underlying mechanisms shows patterns consistent with the conjecture that unit donations increase impact salience and leverage donors' cognitive biases by changing the metric of the donation space. Managers need to weigh the potential fundraising benefits of a unit scheme against some important challenges, such as expert handling of the choice of unit sizes.

     
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    hdl: 10419/283378
    Edition: This version: August 22, 2023
    Series: AWI discussion paper series ; no. 731 (August 2023)
    Subjects: Aid effectiveness; charitable giving; framing; restricted choice; unit donation
    Scope: 1 Online-Ressource (60 Seiten), Illustrationen, Diagramme
  2. How to design the ask?
    funding units vs. giving money
    Author: Diederich, Johannes; Epperson, Raphael; Goeschl, Timo
    Published: [2022]
    Publisher:  Faculty of Economics and Statistics, University of Innsbruck, Innsbruck, Austria

    Unit donations are an alternative fundraising scheme in which potential donors choose how many units of a charitable good to fund, rather than just giving money. Based on evidence from an online experiment with 8,673 participants, we demonstrate that... more

    Access:
    Verlag (kostenfrei)
    Verlag (kostenfrei)
    Resolving-System (kostenfrei)

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    DS 395
    Inter-library loan:
    No inter-library loan

     

    Unit donations are an alternative fundraising scheme in which potential donors choose how many units of a charitable good to fund, rather than just giving money. Based on evidence from an online experiment with 8,673 participants, we demonstrate that well-designed unit donation schemes can significantly boost giving above and beyond the standard money donation scheme. A decomposition of the underlying mechanisms shows patterns consistent with the conjecture that unit donations increase impact salience and leverage donors' cognitive biases by changing the metric of the donation space. The potential increase in donations likely outweighs the complications of designing a unit scheme, but requires expert handling of the choice of unit sizes.

     
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    hdl: 10419/273691
    Edition: This version: December 9, 2022
    Series: Working papers in economics and statistics ; 2022, 18
    Subjects: Aid effectiveness; charitable giving; framing; restricted choice; unit donation
    Scope: 1 Online-Ressource (circa 58 Seiten), Illustrationen
  3. How to design the ask?
    Funding units vs. giving money
    Author: Diederich, Johannes; Epperson, Raphael; Goeschl, Timo
    Published: 15 Dez. 2022
    Publisher:  Heidelberg University, Department of Economics, Heidelberg

    Unit donations are an alternative fundraising scheme in which potential donors choose how many units of a charitable good to fund, rather than just giving money. Based on evidence from an online experiment with 8,673 participants, we demonstrate that... more

    Access:
    Resolving-System (kostenfrei)
    Verlag (kostenfrei)
    Resolving-System (kostenfrei)

    Location:
    Universitätsbibliothek Heidelberg
    Inter-library loan:
    No inter-library loan
    Location:
    HeiBIB - Die Heidelberger Universitätsbibliographie
    Inter-library loan:
    No inter-library loan

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    DS 532
    Inter-library loan:
    No inter-library loan

     

    Unit donations are an alternative fundraising scheme in which potential donors choose how many units of a charitable good to fund, rather than just giving money. Based on evidence from an online experiment with 8,673 participants, we demonstrate that well-designed unit donation schemes can significantly boost giving above and beyond the standard money donation scheme. A decomposition of the underlying mechanisms shows patterns consistent with the conjecture that unit donations increase impact salience and leverage donors' cognitive biases by changing the metric of the donation space. The potential increase in donations likely outweighs the complications of designing a unit scheme, but requires expert handling of the choice of unit sizes.

     
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Volltext (kostenfrei)
    Volltext (kostenfrei)
    Volltext (kostenfrei)
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    hdl: 10419/278251
    Edition: This version: December 9, 2022
    Series: AWI discussion paper series ; no. 721 (December 2022)
    Subjects: Aid effectiveness; charitable giving; framing; restricted choice; unit donation
    Scope: 1 Online-Ressource (50 Seiten), Illustrationen
  4. How to design the ask?
    Funding units vs. giving money
    Author: Diederich, Johannes; Epperson, Raphael; Goeschl, Timo
    Published: January 18, 2021
    Publisher:  Heidelberg University, Department of Economics, Heidelberg

    Charities frequently deviate from the standard donation scheme in which potential donors are asked how much money they are willing to give. Instead, they ask donors to choose how many units of a charitable good (e.g. meals, bed nets, or trees) to... more

    Access:
    Verlag (kostenfrei)
    Resolving-System (kostenfrei)
    Resolving-System (kostenfrei)
    Verlag (kostenfrei)

    Location:
    Universitätsbibliothek Heidelberg
    Inter-library loan:
    No inter-library loan
    Location:
    HeiBIB - Die Heidelberger Universitätsbibliographie
    Inter-library loan:
    No inter-library loan

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    DS 532
    Inter-library loan:
    No inter-library loan

     

    Charities frequently deviate from the standard donation scheme in which potential donors are asked how much money they are willing to give. Instead, they ask donors to choose how many units of a charitable good (e.g. meals, bed nets, or trees) to fund at a given unit price. In an online donation experiment, we compare the performance of such a "unit donation" scheme with that of the standard "money donation" and investigate the factors that could explain differences. We find that despite the additional demands that it imposes on the charity, the unit donation does not outperform the money donation scheme in terms of overall donations. It significantly differs, however, with respect to the propensity to give. The sign of the difference depends on the granularity of the scheme. When one unit of the charitable good is cheap, unit donation schemes increase the propensity to give and can serve as an effective tool for recruiting donors.

     
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    hdl: 10419/235021
    Edition: This version: January 18, 2021
    Series: AWI discussion paper series ; no. 698 (January 2021)
    Subjects: Charitable giving; unit donation; framing; aid effectiveness; restricted choice
    Scope: 1 Online-Ressource (29 Seiten), Illustrationen