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  1. Greedy or grateful?
    asking for more when thanking donors
    Author: Sudhir, K.; Fong, Hortense; Roy, Subroto
    Published: 2019
    Publisher:  Cowles Foundation for Research in Economics, Yale University, New Haven, Connecticut

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    VS 29
    Inter-library loan:
    No inter-library loan
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    Volltext (kostenfrei)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Cowles Foundation discussion paper ; no. 2183 (June 2019)
    Subjects: gratitude; field experiments; reactance; fundraising; donor relationship management; nonprofits; altruism
    Scope: 1 Online-Ressource (circa 53 Seiten), Illustrationen
  2. Nudging: an experiment on transparency, controlling for reactance and decision time
    Author: Schütze, Tobias; Spitzer, Carsten; Wichardt, Philipp C.
    Published: August 2023
    Publisher:  CESifo, Munich, Germany

    Is being informed about nudging detrimental to the effect of the nudge? This paper reports results from an experimental study (n = 623) testing the effects of transparency on the effectiveness of a default nudge while controlling for reactance and... more

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    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    DS 63
    Inter-library loan:
    No inter-library loan

     

    Is being informed about nudging detrimental to the effect of the nudge? This paper reports results from an experimental study (n = 623) testing the effects of transparency on the effectiveness of a default nudge while controlling for reactance and decision time. Overall, the data show that more people follow the default if the nudge is made transparent. More importantly, though, effects of transparency differ depending on whether people are fast or slow in their decision making. In particular, (only) slow decision makers react more positively (keeping the default) if nudging is made transparent. Moreover, the data also show an interaction of reactance and decision time in that more reactant subjects making slower decisions respond more negatively (i.e. leave the default more often). Thus, a positive effect of transparency as well as a negative impact of reactance can be established in the data if decision time is accounted for.

     
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    hdl: 10419/279350
    Series: CESifo working papers ; 10599 (2023)
    Subjects: nudging; transparency; reactance; decision time
    Scope: 1 Online-Ressource (circa 16 Seiten), Illustrationen