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  1. The influences of attitude toward responsible fashion consumption and environmental concern on Gen Z's CSR-driven fashion brand choice intention
    empirical evidence from Germany
    Author: Vogel, Henrik
    Published: [2023]
    Publisher:  IU Internationale Hochschule, Erfurt

    The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as an... more

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    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    DS 622
    Inter-library loan:
    No inter-library loan

     

    The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as an attractive customer target group, the increasing consumer sensitivity for environmental protection and corporate social responsibility (CSR) could offer promising potential for differentiation. Although this assumption is frequently cited, there has been surprisingly little research to date. In a quantitative-empirical study among n = 157 members of Generation Z in Germany, the impact, a) attitude toward responsible fashion consumption and b) environmental concern were analyzed. The results show that both, attitudes towards responsible fashion consumption and environmental concern have a positive effect on the intention to buy clothes from CSR-driven fashion brands. Furthermore, environmental concern has a reinforcing effect on the attitude-intention relationship. Recommendations for managerial practice and ideas for possible future research are derived from the results. The work is intended to contribute to a deeper understanding of the responsible fashion consumption behavior of Generation Z in Germany.

     
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    hdl: 10419/279795
    Series: Array ; vol. 3, no. 3 (November 2023)
    Subjects: brand choice; consumer behavior; corporate social responsibility (CSR); environmental concern; fashion; Generation Z; purchase intention
    Scope: 1 Online-Ressource (circa 20 Seiten), Illustrationen
  2. Corporate social responsibility in non-profit organizations: beyond the evidence
    Author: Plaisance, Guillaume
    Published: [2021]
    Publisher:  CIRIEC International, Université de Liège, Liège (Belgium)

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    Resolving-System (kostenfrei)

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    ZSS 2
    Inter-library loan:
    No inter-library loan
    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9782931051498
    Other identifier:
    hdl: 11159/5523
    Series: Working paper / CIRIEC ; no. 2021, 02
    Subjects: nonprofit organizations (NPOs); corporate social responsibility (CSR); sustainability; social responsibility; triple bottom line; literature review
    Scope: 1 Online-Ressource (circa 40 Seiten), Illustrationen