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  1. Argumentieren, bewerten, manipulieren
    eine Untersuchung in linguistischer Kommunikationstheorie am Beispiel von Texten und von Text-Bild-Zusammenhängen aus der britischen Fernsehwerbung
    Author: Schöberle, Wolfgang
    Published: 1984
    Publisher:  Groos, Heidelberg

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    Universitätsbibliothek Augsburg
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    Universitätsbibliothek Erlangen-Nürnberg, Hauptbibliothek
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    Bayerische Staatsbibliothek
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    Universitätsbibliothek der LMU München
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    Source: Union catalogues
    Language: German
    Media type: Book
    ISBN: 3872765213
    RVK Categories: ET 760 ; MS 7960
    Series: Sammlung Groos ; 22
    Subjects: Philosophie; Communication; Persuasion (Rhetoric); Reasoning; Television advertising; Fernsehsendung; Informationstheorie; Werbesendung; Werbesprache; Kommunikationswissenschaft
    Scope: 325 S.
    Notes:

    Zugl.: Diss.
  2. Television advertising and televangelism
    discourse analysis of persuasive language
    Author: Schmidt, Rosemarie; Kess, Joseph F.
    Published: 1986
    Publisher:  Benjamins, Amsterdam [u.a.]

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    Universitätsbibliothek Augsburg
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  3. Brought to you by
    postwar television advertising and the American dream
    Author: Samuel, Lawrence R.
    Published: [2001]; © 2001
    Publisher:  University of Texas Press, Austin

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    Deutsches Museum, Bibliothek
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    Hochschule für Fernsehen und Film, Bibliothek
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    Universitätsbibliothek der LMU München
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0292777620; 0292777639
    RVK Categories: AP 17250
    Subjects: Culturele aspecten; Publicité télévisée - États-Unis - Histoire; Reclame; Reclamefilms; Televisie; Geschichte; Kultur; Television advertising; Werbesendung; American dream; Fernsehsendung
    Scope: xxi, 266 Seiten, Illustrationen, 23 cm
    Notes:

    Hier auch später erschienene, unveränderte Nachdrucke
  4. Filmnarratologie
    eine Einführung in die Praxis der Interpretation am Beispiel des Werbespots
    Author: Grimm, Petra
    Published: 1996
    Publisher:  Diskurs-Film-Verl. Schaudig & Ledig, München

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    Universitätsbibliothek Bamberg
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    Source: Union catalogues
    Language: German
    Media type: Dissertation
    ISBN: 3926372605
    RVK Categories: AP 45200 ; AP 49800
    Series: [Diskurs Film / Bibliothek] ; 10
    Subjects: Narration (Rhetoric); Television advertising; Television broadcasting; Film; Erzähltheorie; Werbespot; Erzähltechnik; Interpretation
    Scope: 441 S., Ill., graph. Darst.
    Notes:

    Zugl.: München, Univ., Diss., 1994
  5. We can report them
    Author: Brodsky, Michael
    Published: 1999
    Publisher:  Four Walls Eight Windows, New York [u.a.]

    A film director is commissioned to shoot a thirty-second TV commercial on a serial killer. The killer is Pudd, who is delivering his last days to the machinery of pseudo-religious conversion. A look at the technique of creating a cultural icon out of... more

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    A film director is commissioned to shoot a thirty-second TV commercial on a serial killer. The killer is Pudd, who is delivering his last days to the machinery of pseudo-religious conversion. A look at the technique of creating a cultural icon out of just about anybody.

     
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 1568581440
    Subjects: Antiheroes; Cancer; Television advertising
    Scope: 340 S.
  6. Brought to you by
    postwar television advertising and the American dream
    Author: Samuel, Lawrence R.
    Published: 2001
    Publisher:  University of Texas Press, Austin

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    Zentralinstitut für Kunstgeschichte, Bibliothek
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 0292777620; 0292777639; 9780292777620; 9780292787438; 9780292797918; 9780292798588
    Edition: 1st ed
    Subjects: Geschichte; Broadcast advertising; Television advertising; Werbesendung; American dream; Fernsehsendung
    Scope: xxi, 266 p.
    Notes:

    Includes bibliographical references (p. 229-251) and index
  7. Television advertising and televangelism
    discourse analysis of persuasive language
    Author: Schmidt, Rosemarie
    Published: 1986
    Publisher:  J. Benjamins Pub. Co., Amsterdam

    Location:
    Kunsthistorisches Institut in Florenz, Max-Planck-Institut, Bibliothek
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 1556190069; 9027225559; 9789027225559; 9789027286291
    Series: Pragmatics & beyond ; VII:5
    Subjects: Persuasion (Rhetoric); Television advertising; Television in religion; Evangelistic work; Fernsehsprache; Werbesendung; Fernsehen; Fernsehsendung; Werbesprache; Predigt; Religion; Stil; Sprache; Rhetorik
    Scope: vi, 88 p
    Notes:

    Includes bibliographical references
  8. Television advertising and televangelism
    discourse analysis of persuasive language
    Author: Schmidt, Rosemarie
    Published: 1986
    Publisher:  J. Benjamins Pub. Co., Amsterdam

    Location:
    Ostbayerische Technische Hochschule Amberg-Weiden / Hochschulbibliothek Amberg
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    Ostbayerische Technische Hochschule Amberg-Weiden, Hochschulbibliothek, Standort Weiden
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 1556190069; 9027286299; 9781556190063; 9789027286291
    Series: Pragmatics & beyond ; VII:5
    Subjects: Language and languages; Literature; Persuasion (Rhétorique); Publicité télévisée / Langage; Evangélisation / Langage; LANGUAGE ARTS & DISCIPLINES / Communication Studies; LANGUAGE ARTS & DISCIPLINES / Speech; Evangelistic work / Language; Persuasion (Rhetoric); Television advertising / Language; Television in religion; Télévision et religion; Évangélistes (prédicateurs protestants); Predigt; Stil; Fernsehen; Rhetorik; Werbesendung; Fernsehsendung; Religion; Fernsehsprache; Sprache; Werbesprache; Literatur; Sprache; Persuasion (Rhetoric); Television advertising; Television in religion; Evangelistic work; Religion; Stil; Fernsehen; Fernsehsprache; Predigt; Fernsehsendung; Werbesprache; Sprache; Rhetorik; Werbesendung
    Scope: 1 Online-Ressource (vi, 88 pages)
    Notes:

    Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002

    Includes bibliographical references (pages 83-88)

    TELEVISION ADVERTISING AND TELEVANGELISM DISCOURSE ANALYSIS OF PERSUASIVE LANGUAGE; Editorial page; Title page; Copyright page; Table of contents; 1. INTRODUCTION; 2. THE LANGUAGE OF PERSUASION; 3. THE LANGUAGE OF TELEVANGELISM; 4. RESULTS AND DISCUSSION; 5. SUMMARY AND CONCLUSIONS; FOOTNOTES; APPENDICES; A.H.P. GRICE'S PRINCIPLES OF CONVERSATION; B. TRANSCRIPTS OF PROMOTIONAL SEGMENTS; REFERENCES; The series PRAGMATICS & BEYOND series

    The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertake
  9. Tabletop
    Author: Ackerman, Rob
    Published: 2001
    Publisher:  Dramatists Play Service, New York

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    Universitätsbibliothek Regensburg
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 082221797x
    RVK Categories: HU 9800
    Subjects: Television advertising; Work environment
    Scope: 85 p., Ill.
  10. Through the jingle jungle
    the art and business of making music for commercials
    Author: Karmen, Steve
    Published: 1989
    Publisher:  Billboard Books, New York

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    Bayerische Staatsbibliothek
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  11. Medienerziehung und moralische Entwicklung von Kindern
    eine medienpädagogische Untersuchung zur Moral im Fernsehen am Beispiel einer Serie für Kinder im Umfeld der Werbung
    Author: Arnold, Bernd
    Published: 1993
    Publisher:  Lang, Frankfurt am Main u.a.

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    Universitätsbibliothek Augsburg
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    Source: Union catalogues
    Language: German
    Media type: Dissertation
    ISBN: 3631460376
    RVK Categories: DW 4000 ; DW 4200
    Series: Erziehungskonzeptionen und Praxis ; 21
    Subjects: Child development; Television advertising; Television and children; Fernsehsendung; Zeichentrickfilm; Fernsehwirkung; Fernsehserie; Werbesendung; Moralische Entwicklung; Fernseherziehung; Medienpädagogik; Moral; Sittliche Entwicklung; Kind; Kinderfernsehen; Fernsehen
    Scope: 243 S., Ill., graph. Darst.
    Notes:

    Zugl.: Kiel, Univ., Diss., 1993
  12. Argumentieren, bewerten, manipulieren
    eine Untersuchung in linguistischer Kommunikationstheorie am Beispiel von Texten und von Text-Bild-Zusammenhängen aus der britischen Fernsehwerbung
    Author: Schöberle, Wolfgang
    Published: 1984
    Publisher:  Groos, Heidelberg

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    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
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    Source: Staatsbibliothek zu Berlin
    Language: German
    Media type: Book
    ISBN: 3872765213
    RVK Categories: ET 760 ; MS 7960
    Series: Sammlung Groos ; 22
    Subjects: Philosophie; Communication; Persuasion (Rhetoric); Reasoning; Television advertising; Fernsehsendung; Informationstheorie; Werbesendung; Werbesprache; Kommunikationswissenschaft
    Scope: 325 S.
    Notes:

    Zugl.: Diss.
  13. Television advertising and televangelism
    discourse analysis of persuasive language
    Author: Schmidt, Rosemarie; Kess, Joseph F.
    Published: 1986
    Publisher:  Benjamins, Amsterdam [u.a.]

    Location:
    Freie Universität Berlin, Universitätsbibliothek
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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  14. The new icons?
    the art of television advertising
    Author: Rutherford, Paul
    Published: c1994
    Publisher:  University of Toronto Press, Toronto [Ont.]

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    Kühne Logistics University – KLU, Bibliothek
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 1442681861; 9781442681866
    RVK Categories: AP 35700 ; QP 632
    Subjects: Television advertising
    Scope: Online-Ressource (x, 270 p., [8] p. of col. plates), ill
    Notes:

    Includes bibliographical references (p. [239]-251) and index
  15. Television advertising and televangelism
    discourse analysis of persuasive language
    Published: 1986
    Publisher:  J. Benjamins Pub. Co, Amsterdam

    The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how... more

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    Hochschule Aalen, Bibliothek
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    The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertake

     
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  16. Consuming dance
    choreography and advertising
    Author: Dunagan, Colleen T.
    Published: 2018
    Publisher:  Oxford University Press, New York, NY

    Whether advertising clothes or technology, dance is staple of advertising today. 'Consuming Dance' offers a clear history and analysis of dance in advertising and demonstrates the ways in which the form articulates with, informs, and reflects U.S.... more

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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
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    Whether advertising clothes or technology, dance is staple of advertising today. 'Consuming Dance' offers a clear history and analysis of dance in advertising and demonstrates the ways in which the form articulates with, informs, and reflects U.S. culture.

     
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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9780190491406
    Other identifier:
    RVK Categories: AP 17380
    Subjects: Dance in motion pictures, television, etc; Television advertising
    Scope: 1 online resource, illustrations (black and white)
    Notes:

    Previously issued in print: 2018. - Includes bibliographical references and index. - Description based on online resource; title from home page (viewed on April 19, 2018)
  17. Fast-food restaurant advertising on television and its influence on childhood obesity
    Author: Chou, Shin-yi; Rashad, Inas; Grossman, Michael
    Published: 2005
    Publisher:  National Bureau of Economic Research, Cambridge, Mass.

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    W 1 (11879)
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    ifo Institut für Wirtschaftsforschung an der Universität München, Bibliothek
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    82/766 B-11879
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: NBER working paper series ; 11879
    Subjects: Fernsehwerbung; Werbepsychologie; Fast Food; Kinder; Jugendliche; Gesundheit; USA; Adolescent; Advertising as Topic; Child; Fast food restaurants; Obesity in children; Obesity; Obesity; Restaurants; Television advertising; Television
    Scope: 43 S.
    Notes:

    Internetausg.: papers.nber.org/papers/w11879.pdf - lizenzpflichtig
  18. The book, the film, the t-shirt
    Author: Beaumont, Matthew
    Published: 2002
    Publisher:  HarperCollins, London

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    Universitätsbibliothek Braunschweig
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    Ob-295
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 0007127677
    Subjects: Advertising agencies; Television advertising; Humorous fiction
    Scope: 305 p, 24 cm.
  19. Nel paese della pubblicità
    Castello di Rivoli, Museo della Pubblicità ; [5 novembre 2003 - 29 febbraio 2004]
    Published: 2003
    Publisher:  Skira, Milano

    Location:
    Staatliche Museen zu Berlin, Preußischer Kulturbesitz, Kunstbibliothek
    Signature:
    ::8:2004:1383:
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    Source: Union catalogues
    Language: English; Italian
    Media type: Book
    Format: Print
    ISBN: 8884917077
    Subjects: Television advertising; Commercial art
    Scope: 191 S, Ill, 28 cm
    Notes:

    Text engl. und ital
  20. Nel paese della pubblicità
    Castello di Rivoli, Museo della Pubblicità ; [5 novembre 2003 - 29 febbraio 2004]
    Published: 2003
    Publisher:  Skira, Milano

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    Staatliche Museen zu Berlin, Preußischer Kulturbesitz, Kunstbibliothek
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    Source: Union catalogues
    Language: English; Italian
    Media type: Book
    Format: Print
    ISBN: 8884917077
    Subjects: Television advertising; Commercial art
    Scope: 191 S, Ill, 28 cm
    Notes:

    Text engl. und ital
  21. The book, the film, the t-shirt
    [two glittering stars, one sexy script - what could possibly go wrong?]
    Author: Beaumont, Matt
    Published: 2002
    Publisher:  HarperCollins, London

    Location:
    Universitätsbibliothek Braunschweig
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    Ob-295
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    Location:
    Universitätsbibliothek Mannheim
    Signature:
    2003 A 4856
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 0007127677
    Subjects: Advertising agencies; Television advertising; Humorous fiction
    Scope: 306 S.
  22. Consuming dance
    choreography and advertising
    Author: Dunagan, Colleen T.
    Published: 2018
    Publisher:  Oxford University Press, New York, NY

    Whether advertising clothes or technology, dance is staple of advertising today. 'Consuming Dance' offers a clear history and analysis of dance in advertising and demonstrates the ways in which the form articulates with, informs, and reflects U.S.... more

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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Whether advertising clothes or technology, dance is staple of advertising today. 'Consuming Dance' offers a clear history and analysis of dance in advertising and demonstrates the ways in which the form articulates with, informs, and reflects U.S. culture.

     
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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9780190491406
    Other identifier:
    RVK Categories: AP 17380
    Subjects: Dance in motion pictures, television, etc; Television advertising
    Scope: 1 online resource, illustrations (black and white)
    Notes:

    Previously issued in print: 2018. - Includes bibliographical references and index. - Description based on online resource; title from home page (viewed on April 19, 2018)
  23. Medienerziehung und moralische Entwicklung von Kindern
    eine medienpädagogische Untersuchung zur Moral im Fernsehen am Beispiel einer Serie für Kinder im Umfeld der Werbung
    Author: Arnold, Bernd
    Published: 1993
    Publisher:  Lang, Frankfurt am Main u.a.

    Location:
    Freie Universität Berlin, Universitätsbibliothek
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    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
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    Max-Planck-Institut für Bildungsforschung, Bibliothek und wissenschaftliche Information
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    TU Berlin, Universitätsbibliothek
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    Filmuniversität Babelsberg KONRAD WOLF, Universitätsbibliothek
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    Universität Potsdam, Universitätsbibliothek
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    Source: Philologische Bibliothek, FU Berlin; Staatsbibliothek zu Berlin
    Language: German
    Media type: Dissertation
    ISBN: 3631460376
    RVK Categories: DW 4000 ; DW 4200
    Series: Erziehungskonzeptionen und Praxis ; 21
    Subjects: Child development; Television advertising; Television and children; Fernsehsendung; Zeichentrickfilm; Fernsehwirkung; Fernsehserie; Werbesendung; Moralische Entwicklung; Fernseherziehung; Medienpädagogik; Moral; Sittliche Entwicklung; Kind; Kinderfernsehen; Fernsehen
    Scope: 243 S., Ill., graph. Darst.
    Notes:

    Zugl.: Kiel, Univ., Diss., 1993
  24. Brought to you by
    postwar television advertising and the American dream
    Author: Samuel, Lawrence R.
    Published: [2001]; © 2001
    Publisher:  University of Texas Press, Austin

    Location:
    Freie Universität Berlin, Universitätsbibliothek
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Universität der Künste Berlin, Universitätsbibliothek
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    Source: Staatsbibliothek zu Berlin; Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Book
    ISBN: 0292777620; 0292777639
    RVK Categories: AP 17250
    Subjects: Culturele aspecten; Publicité télévisée - États-Unis - Histoire; Reclame; Reclamefilms; Televisie; Geschichte; Kultur; Television advertising; Werbesendung; American dream; Fernsehsendung
    Scope: xxi, 266 Seiten, Illustrationen, 23 cm
    Notes:

    Hier auch später erschienene, unveränderte Nachdrucke
  25. Filmnarratologie
    eine Einführung in die Praxis der Interpretation am Beispiel des Werbespots
    Author: Grimm, Petra
    Published: 1996
    Publisher:  Diskurs-Film-Verl. Schaudig & Ledig, München

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    Bibliothek des Bundesarchivs
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    Deutsche Kinemathek - Museum für Film und Fernsehen, Bibliothek
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    Freie Universität Berlin, Universitätsbibliothek
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    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Universität der Künste Berlin, Universitätsbibliothek
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    Filmuniversität Babelsberg KONRAD WOLF, Universitätsbibliothek
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    Universität Potsdam, Universitätsbibliothek
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    Source: Philologische Bibliothek, FU Berlin; Staatsbibliothek zu Berlin
    Language: German
    Media type: Dissertation
    ISBN: 3926372605
    RVK Categories: AP 45200 ; AP 49800
    Series: [Diskurs Film / Bibliothek] ; 10
    Subjects: Narration (Rhetoric); Television advertising; Television broadcasting; Film; Erzähltheorie; Werbespot; Erzähltechnik; Interpretation
    Scope: 441 S., Ill., graph. Darst.
    Notes:

    Zugl.: München, Univ., Diss., 1994