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  1. It's me again… ask avoidance and the dynamics of charitable giving
    Published: 2021
    Publisher:  Universität Potsdam, Potsdam

    Universität Potsdam, Universitätsbibliothek
    Unlimited inter-library loan, copies and loan
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    Edition: This version: October 08,2021
    Series: CEPA discussion papers ; No. 38
    Subjects: Ask avoidance; Charitable giving; Experiment; Repeated request
    Scope: 1 Online-Ressource (25 Seiten, 425 KB), Illustrationen
    Notes:

    Gesehen am 25.10.2021

    Charities typically ask potential donors repeatedly for a donation. These repeated requests might trigger avoidance behavior. Considering that, this paper analyzes the impact of offering an ask avoidance option on charitable giving. In a proposed utility framework, the avoidance option decreases the social pressure to donate. At the same time, it induces feelings of gratitude toward the fundraiser, which may lead to a reciprocal increase in donations. The results of a lab experiment designed to disentangle the two channels show no negative impact of the option to avoid repeated asking on donations. Instead, the full model indicates a positive impact of the reciprocity channel. This finding suggests that it might be beneficial for charities to introduce an ask avoidance option during high-frequency fundraising campaigns

  2. It's me again… ask avoidance and the dynamics of charitable giving
    Published: 2021
    Publisher:  Universität Potsdam, Potsdam

    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    VS 811
    No inter-library loan
    Universität Potsdam, Universitätsbibliothek
    No inter-library loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Volltext (kostenfrei)
    Volltext (kostenfrei)
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    Edition: This version: October 08,2021
    Series: CEPA discussion papers ; No. 38
    Subjects: Ask avoidance; Charitable giving; Experiment; Repeated request
    Scope: 1 Online-Ressource (25 Seiten, 425 KB), Illustrationen
    Notes:

    Gesehen am 25.10.2021

    Charities typically ask potential donors repeatedly for a donation. These repeated requests might trigger avoidance behavior. Considering that, this paper analyzes the impact of offering an ask avoidance option on charitable giving. In a proposed utility framework, the avoidance option decreases the social pressure to donate. At the same time, it induces feelings of gratitude toward the fundraiser, which may lead to a reciprocal increase in donations. The results of a lab experiment designed to disentangle the two channels show no negative impact of the option to avoid repeated asking on donations. Instead, the full model indicates a positive impact of the reciprocity channel. This finding suggests that it might be beneficial for charities to introduce an ask avoidance option during high-frequency fundraising campaigns