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Displaying results 1 to 25 of 54.

  1. Semantische Dichte
    Assoziativität in Poesie und Werbesprache
    Author: Blumenthal, Peter
    Published: 1983
    Publisher:  Niemeyer, Tübingen

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    Universitätsbibliothek Augsburg
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    Universitätsbibliothek Bamberg
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    Bayerische Staatsbibliothek
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    Source: Union catalogues
    Language: German
    Media type: Book
    ISBN: 3484220309
    RVK Categories: AP 17480 ; EC 3500 ; ET 455 ; ET 475 ; ID 7040
    Series: Konzepte der Sprach- und Literaturwissenschaft ; 30
    Subjects: Associatie (taalkunde); Gedichten; Reclame; Semantische relaties; Stijlfiguren; Lyrik; Advertising; Poetics; Semantics; Wortassoziation; Semantik; Dichtersprache; Werbesprache
    Scope: XI, 140 S.
  2. Advertising the American dream
    making way for modernity, 1920 - 1940
    Author: Marchand, Roland
    Published: 1985
    Publisher:  Univ. of California Press, Berkeley [u.a.]

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    Universitätsbibliothek Bamberg
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0520052536
    RVK Categories: AP 17580 ; EC 7500 ; HG 625
    Edition: 1. print.
    Subjects: Publicité - États-Unis - Histoire; Reclame; Geschichte; Advertising; Ikonographie; Gesellschaft; Geschichte; Werbegrafik; Werbung
    Scope: XXII, 448 S., Ill.
  3. Werbung, Mythos, Kunst am Beispiel Coca-Cola
    Published: 1977
    Publisher:  Wasmuth, Tübingen

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    Universitätsbibliothek Bamberg
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    Universitätsbibliothek Eichstätt-Ingolstadt, Wirtschaftswissenschaftliche Zweigbibliothek
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    Die Neue Sammlung, Staatliches Museum für angewandte Kunst, Design in der Pinakothek der Moderne, Bibliothek
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    Hochschule München, Bibliothek
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    Hochschule für Philosophie, Bibliothek
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    Zentralinstitut für Kunstgeschichte, Bibliothek
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    Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt, Abteilungsbibliothek Schweinfurt
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    Source: Union catalogues
    Language: German
    Media type: Book
    ISBN: 3803030234
    RVK Categories: LH 71250
    Subjects: Frisdranken; Reclame; Advertising specialties; Advertising; Kunsthandwerk; Werbung; Coca-Cola; Werbepsychologie; Kunst; Coca-Cola <Motiv>; Ästhetik
    Scope: 63, 80 S., zahlr. Ill.
  4. Mythos aus der Flasche
    Coca-Cola-Cultur im 20. Jahrhundert
    Published: 1994
    Publisher:  Design-Zentrum Nordrhein-Westfalen Ed., Essen

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    Universitätsbibliothek Bamberg
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    Die Neue Sammlung, Staatliches Museum für angewandte Kunst, Design in der Pinakothek der Moderne, Bibliothek
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    Source: Union catalogues
    Language: German
    Media type: Book
    ISBN: 3929227134
    RVK Categories: LC 17000
    Subjects: Coca-Cola Company; Industriële vormgeving; Kunst; Receptie; Reclame; Rezeption; Geschichte; Coca-Cola <Motiv>; Kunst; Werbeplakat; Werbung; Coca-Cola
    Scope: 120 S., überw. Ill.
  5. Kinderalltag und Werbung
    zwischen Manipulation und Faszination
    Published: 1997
    Publisher:  Luchterhand, Neuwied [u.a.]

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    Alice Salomon Hochschule Berlin, Bibliothek
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    Max-Planck-Institut für Bildungsforschung, Bibliothek und wissenschaftliche Information
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    Content information
    Source: Philologische Bibliothek, FU Berlin
    Language: German
    Media type: Book
    ISBN: 3472021691
    RVK Categories: AP 17380 ; CW 7500 ; DW 4000 ; MS 1960
    Series: Jugend, Erziehung, Gesellschaft
    Subjects: Audiovisuele vorming; Kinderen; Reclame; Kind; Beeinflussung; Werbesendung; Werbewirkung; Kind; Kinderfernsehen; Medienpädagogik; Werbung
    Scope: 209 S., graph. Darst.
  6. Living up to the ads
    gender fictions of the 1920s
    Author: Davis, Simone Weil
    Published: 2000
    Publisher:  Duke Univ. Press, Durham [u.a.]

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    Bayerische Staatsbibliothek
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    Universitätsbibliothek Regensburg
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  7. Sex in advertising
    perspectives on the erotic appeal
    Published: 2003
    Publisher:  Erlbaum, Mahwah, N.J. [u.a.]

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    Universitätsbibliothek Bamberg
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0805841172; 0805841180
    RVK Categories: QP 631
    Series: LEA's communication series
    Subjects: Reclame; Seksualiteit; Sexualité dans la publicité; Sexualität; Sex in advertising; Werbung; Erotik <Motiv>
    Scope: XII, 294 S., Ill.
    Notes:

    Includes bibliographical references and index
  8. Brought to you by
    postwar television advertising and the American dream
    Author: Samuel, Lawrence R.
    Published: [2001]; © 2001
    Publisher:  University of Texas Press, Austin

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    Deutsches Museum, Bibliothek
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    Hochschule für Fernsehen und Film, Bibliothek
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0292777620; 0292777639
    RVK Categories: AP 17250
    Subjects: Culturele aspecten; Publicité télévisée - États-Unis - Histoire; Reclame; Reclamefilms; Televisie; Geschichte; Kultur; Television advertising; Werbesendung; American dream; Fernsehsendung
    Scope: xxi, 266 Seiten, Illustrationen, 23 cm
    Notes:

    Hier auch später erschienene, unveränderte Nachdrucke
  9. Rhetoric and ideology in advertising
    A content analytical study of American advertising
    Published: 1978
    Publisher:  Liber Förlag, Stockholm

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    Universitätsbibliothek Eichstätt-Ingolstadt
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    Universitätsbibliothek Passau
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9138037114
    RVK Categories: AP 17440 ; QP 631
    Subjects: Ideologie; Publicité - Aspect psychologique; Publicité - États-Unis; Reclame; Retorica; Rhetorik; Advertising; Werbung; Ideologie
    Scope: 175 S., Ill.
  10. Werbung mit Geschichte
    Ästhetik und Rhetorik des Historischen
    Author: Seidensticker, Mike
    Published: 1995
    Publisher:  Böhlau, Köln u.a.

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    Technische Hochschule Augsburg
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    Institut für Zeitgeschichte München-Berlin, Bibliothek
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    Monumenta Germaniae Historica, Deutsches Institut für Erforschung des Mittelalters, Bibliothek
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Dissertation
    ISBN: 3412037958
    RVK Categories: AP 17480 ; NB 5110 ; NB 8000 ; QP 632
    Series: Beiträge zur Geschichtskultur ; 10
    Subjects: Geschiedenis; Reclame; Geschichte; Philosophie; Advertising; History; History; Geschichte <Motiv>; Anzeigenwerbung; Geschichte; Werbung; Geschichtsbewusstsein
    Scope: VI, 196 S., Ill., graph. Darst.
    Notes:

    Zugl.: Bochum, Univ., Diss., 1994
  11. Pictorial metaphor in advertising
    Author: Forceville, Charles
    Published: 1996
    Publisher:  Routledge, London [u.a.]

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    Universitätsbibliothek Augsburg
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    Universitätsbibliothek der LMU München
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    Zentralinstitut für Kunstgeschichte, Bibliothek
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    Universitätsbibliothek Passau
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0415128684; 0415186765
    RVK Categories: EC 3765 ; ET 425
    Edition: 1. publ.
    Subjects: Beeldcommunicatie; Illustrations, images, etc; Metaforen; Métaphore; Publicité - Mise en page et typographie; Reclame; Symbolisme dans la publicité; Advertising layout and typography; Metaphor; Pictures; Symbolism in advertising; Bild; Buchkunst; Anzeigenwerbung; Metapher; Ästhetik; Künste
    Scope: X, 233 S., Ill.
    Notes:

    Hier auch später erschienene, unveränderte Nachdrucke
  12. The adman in the parlor
    magazines and the gendering of consumer culture, 1880s to 1910s
    Author: Garvey, Ellen Gruber
    Published: 1996
    Publisher:  Oxford Univ. Press, New York [u.a.]

    How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became... more

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    Universitätsbibliothek Bamberg
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    Universitätsbibliothek Eichstätt-Ingolstadt
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    How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey's analysis interweaves such diverse texts and artifacts as advertising scrapbooks, chromolithographed trade cards and paper dolls, contest rules, and the advertising trade press. She argues that the readers' own participation in advertising, not top-down dictation by advertisers, made advertising a central part of American culture. As magazines became dependent on advertising rather than sales for their revenues, women's magazines led the way in turning readers into consumers through an interplay of fiction and advertising. General magazines, too, saw little conflict between editorial interests and advertising. Instead, advertising and fiction came to act on one another in complex, unexpected ways. Magazine stories illustrated the multiple desires and social meanings embodied in the purchase of a product. Advertising formed the national vocabulary. At once invisible, familiar, and intrusive, advertising both shaped fiction of the period and was shaped by it. The Adman in the Parlor unearths the lively conversations among writers and advertisers about the new prevalence of advertising for mass-produced, nationally distributed products.

     
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  13. Kinderalltag und Werbung
    zwischen Manipulation und Faszination
    Published: 1997
    Publisher:  Luchterhand, Neuwied [u.a.]

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    Universitätsbibliothek Augsburg
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    Universitätsbibliothek Bamberg
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    Studienbibliothek
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    Universitätsbibliothek Eichstätt-Ingolstadt
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    Hochschule für Fernsehen und Film, Bibliothek
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    Universitätsbibliothek der LMU München
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    Universitätsbibliothek Passau
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    OTH- Ostbayerische Technische Hochschule Regensburg, Hochschulbibliothek
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    Universitätsbibliothek Regensburg
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    Source: Union catalogues
    Language: German
    Media type: Book
    ISBN: 3472021691
    RVK Categories: AP 17380 ; CW 7500 ; DW 4000 ; MS 1960
    Series: Jugend, Erziehung, Gesellschaft
    Subjects: Audiovisuele vorming; Kinderen; Reclame; Kind; Werbesendung; Werbung; Kinderfernsehen; Beeinflussung; Medienpädagogik; Werbewirkung; Kind
    Scope: 209 S., graph. Darst.
  14. Französische Werbung aus semiotischer und rhetorischer Sicht
    Author: Lehmann, Katharina
    Published: 1998
    Publisher:  Lang, Frankfurt am Main [u.a.]

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    Universitätsbibliothek Augsburg
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    Universitätsbibliothek Bayreuth
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    Bayerische Staatsbibliothek
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    Source: Union catalogues
    Language: German
    Media type: Dissertation
    ISBN: 3631330634
    RVK Categories: AP 17480 ; EC 3870 ; ES 155 ; ID 2661 ; IE 1990
    Series: [Europäische Hochschulschriften / 13] ; 231
    Subjects: Esthetica; Frans; Reclame; Semiotiek; Französisch; Ästhetik; Advertising; Semiotics; Französisch; Rhetorische Figur; Kunstsemiotik; Anzeigenwerbung; Werbesprache
    Scope: 179 S., Ill.
    Notes:

    Zugl.: Köln, Univ., Diss., 1995
  15. Global marketing and advertising
    understanding cultural paradoxes
    Author: Mooij, Marieke K. de
    Published: 1998
    Publisher:  Sage, Thousand Oaks u.a.

    Global Marketing and Advertising describes the characteristics of a global brand, how advertising adds value to brands, the concept of culture and culture's consequences for values and motivation in advertising, and how culture influences perception... more

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    Universitätsbibliothek Augsburg
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    Universitätsbibliothek Erlangen-Nürnberg, Wirtschafts- und Sozialwissenschaftliche Zweigbibliothek
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    Global Marketing and Advertising describes the characteristics of a global brand, how advertising adds value to brands, the concept of culture and culture's consequences for values and motivation in advertising, and how culture influences perception of advertising. Marieke de Mooij's application of Geert Hofstede's 5-D model to marketing and advertising is an essential theme of this book.

     
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  16. Coca Cola girls
    an advertising art history
    Published: 2000
    Publisher:  Collectors Press, Portland, Or.

    Location:
    Universitätsbibliothek Bayreuth
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 1888054441; 188805445X
    RVK Categories: LC 17610
    Edition: Limited ed.
    Subjects: Affiches; Coca-Cola Company; Reclame; Geschichte; Coca Cola (Trademark) in art; Girls in art; Geschichte; Coca-Cola; Werbung; Frau <Motiv>
    Scope: 282 S., überw. Ill.
  17. Muse on Madison Avenue
    classical mythology in contemporary advertising
    Author: Hartigan, Karelisa
    Published: 2002
    Publisher:  Lang, Frankfurt am Main [u.a.]

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    Universitätsbibliothek Augsburg
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    Bayerische Staatsbibliothek
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    Universitätsbibliothek der LMU München
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    Universitätsbibliothek Regensburg
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 3631376529; 0820453676
    RVK Categories: FB 5701
    Series: Studien zur klassischen Philologie ; 127
    Subjects: Klassieke talen; Mythologie; Reclame; Wirtschaft; Advertising; Art and industry; Economics; Mythology, Classical; Antike <Motiv>; Mythos <Motiv>; Werbung; Mythologie; Werbegrafik; Mythos; Antike; Rezeption
    Scope: 158 S., Ill. : 21 cm
  18. The erotic history of advertising
    Author: Reichert, Tom
    Published: 2003
    Publisher:  Prometheus Books, Amherst, N.Y.

    Location:
    Bayerische Staatsbibliothek
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 1591020859
    Subjects: Campagne publicitaire; Erotiek; Publicité; Reclame; Sexualité; Érotisme; Sex in advertising; Erotik <Motiv>; Werbung
    Scope: 403 p., ill. : 23 cm
    Notes:

    Includes bibliographical references and index
  19. Bild und Sprache in der Werbung
    die formale und inhaltliche Konnexion von verbalem und visuellem Teiltext in der französischen Anzeigenwerbung der Gegenwart
    Author: Rentel, Nadine
    Published: 2005
    Publisher:  Lang, Frankfurt am Main [u.a.]

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    Universitätsbibliothek Bayreuth
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    Universitätsbibliothek Eichstätt-Ingolstadt
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    Bayerische Staatsbibliothek
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    Universitätsbibliothek Passau
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    Universitätsbibliothek Regensburg
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    Source: Union catalogues
    Language: German
    Media type: Book
    ISBN: 3631533314
    RVK Categories: EC 3870 ; IB 1130 ; ID 2661 ; ID 2750
    DDC Categories: 440; 020
    Series: Studien zur allgemeinen und romanischen Sprachwissenschaft ; 10
    Subjects: Beeld; Reclame; Tekst; Psychologie; Advertising; Advertising; Advertising, Magazine; Modell; Anzeige; Anzeigensprache; Konnexion; Textverstehen; Visualisierung; Französisch
    Scope: 586 S., Ill., graph. Darst.
    Notes:

    Zugl.: Duisburg, Univ., Diss., 2004
  20. The media handbook
    a complete guide to advertising media selection, planning, research, and buying
    Author: Katz, Helen
    Published: 2007
    Publisher:  Erlbaum, Mahwah, NJ[u.a.]

    Location:
    Universitätsbibliothek Passau
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    Universitätsbibliothek Regensburg
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0805857176
    RVK Categories: EC 2410 ; MS 7970
    Edition: 3rd ed.
    Series: LEA's communication series
    Subjects: Mediaplanning; Reclame; Medien; Massenmedien; Marketing; Mediaplanung; Vermarktung
    Scope: XVII, 189 S., Ill.
  21. Commercializing women
    images of Asian women in the media
    Published: 2008
    Publisher:  Hampton Press, Cresskill, NJ

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    Bayerische Staatsbibliothek
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9781572738522; 9781572738539
    RVK Categories: AP 16850 ; AP 19600
    Series: The Hampton Press communication series. Women, culture and mass communication
    Subjects: Reclame; Representatie (algemeen); Vrouwen; Frau; Massenmedien; Women in mass media; Mass media; Frau <Motiv>; Massenmedien
    Scope: XIII, 180 S., Ill.
    Notes:

    Includes bibliographical references and index
  22. Advertising, subjectivity and the nineteenth-century novel
    Dickens, Balzac and the language of the Walls
    Author: Thornton, Sara
    Published: 2009
    Publisher:  Palgrave Macmillan, Basingstoke [u.a.]

    Using the concept of the 'language of the walls' - an expression first used in 1855 - Sara Thornton explores the influence of advertising on the production and consumption of fiction from 1830-1870. more

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    Universitätsbibliothek Erlangen-Nürnberg, Hauptbibliothek
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    Using the concept of the 'language of the walls' - an expression first used in 1855 - Sara Thornton explores the influence of advertising on the production and consumption of fiction from 1830-1870.

     
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9780230008328
    RVK Categories: EC 5177 ; HL 2585 ; IG 5305
    Edition: 1. publ.
    Series: Palgrave studies in nineteenth-century writing and culture
    Subjects: Lezen; Reclame; Romans; Geschichte; Advertising copy; Advertising in literature; Books and reading; Fiction; Werbung <Motiv>
    Other subjects: Balzac, Honoré de <1799-1850>; Dickens, Charles <1812-1870>; Balzac, Honoré de (1799-1850); Dickens, Charles (1812-1870)
    Scope: XI, 214 S.
  23. Go figure! New directions in advertising rhetoric
    Published: ©2008
    Publisher:  M.E. Sharpe, Armonk, N.Y

    Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive... more

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    Hochschule Aalen, Bibliothek
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    E-Book EBSCO
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    Hochschule Esslingen, Bibliothek
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    Saarländische Universitäts- und Landesbibliothek
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    Universitätsbibliothek der Eberhard Karls Universität
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    Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott. This cutting-edge work assembles the most current and authoritative new perspectives on the scholarship of advertising rhetoric, under the editorial direction of two respected figures in the field

     
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 0765621339; 9780765621337
    Subjects: Rhetoric; Visual communication; Advertising; BUSINESS & ECONOMICS ; Business Writing; Advertising ; Language; Rhetoric; Visual communication; Reclame; Visualisatie
    Scope: 1 Online-Ressource (330 pages), illustrations
    Notes:

    Includes bibliographical references and index

    Electronic reproduction
  24. Global marketing and advertising
    understanding cultural paradoxes
    Author: Mooij, Marieke K. de
    Published: 2005
    Publisher:  Sage, Thousand Oaks, Calif. [u.a.]

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    Universitätsbibliothek Bayreuth
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    Hochschule München, Bibliothek
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    Universitätsbibliothek der LMU München
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    Universitätsbibliothek Erlangen-Nürnberg, Wirtschafts- und Sozialwissenschaftliche Zweigbibliothek
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    Universitätsbibliothek Passau
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    Ostbayerische Technische Hochschule Amberg-Weiden, Hochschulbibliothek, Standort Weiden
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 1412914752; 1412914760
    RVK Categories: HF 655 ; QP 680
    Edition: 2. ed.
    Subjects: Cibles (Marketing) - Études transculturelles; Consommateurs - Comportement - Études transculturelles; Consumentengedrag; Culturele verschillen; Internationale marketing; Publicité - Études transculturelles; Reclame; Target marketing; Advertising; Consumer behavior; Verbraucherverhalten; Exportwerbung; Internationales Marketing; Werbung; Interkulturelle Kompetenz
    Scope: XVI, 269 S., Ill., graph. Darst.
    Notes:

    The paradoxes in global marketing communications -- The global local paradox in global branding -- Culture -- Dimensions of culture -- Values and marketing -- Culture and consumer behavior -- Advertising and the media -- Value paradoxes in advertising appeals -- Executional style and culture -- From value paradox to strategy.
  25. Kunst der Reklame
    der Bund Österreichischer Gebrauchsgraphiker von den Anfängen bis zur Wiedergründung 1926 - 1946
    Published: 2005
    Publisher:  Pustet, Salzburg

    Location:
    Bayerische Staatsbibliothek
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    OTH- Ostbayerische Technische Hochschule Regensburg, Hochschulbibliothek
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    Universitätsbibliothek Regensburg
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    ISBN: 3702504982
    Other identifier:
    9783702504984
    RVK Categories: LL 26230 ; QP 630
    DDC Categories: 740
    Series: Design in Österreich ; 1
    Subjects: Grafische vormgeving; Reclame; Commercial art; Posters, Austrian; Werbung; Werbegrafik; Ästhetik
    Scope: 141 Seiten, Illustrationen