Includes bibliographical references and index
Cover; Contents; List of Plates; List of Tables; List of Abbreviations; A Note on Quotations and References; Preface; The Chapters; Acknowledgments; 1 The Historical Context; Selling Medicines in Early Modern Times; The English Situation; Sixteenth-Century Charlatans in Italy and England; Medicine in Seventeenth-Century London; Printing to Sell; Quacks' Handbills and Popular Medicine; 2 A Corpus-based Approach to the Language of Quacks; The Two British Library Collections; The Structure and the Format; The Handbills as a Corpus; Information from the Handbills; Booksellers and Coffeehouses
Stationers and OthersAddresses; Cures; Dosages and Prices; Other Types of Information; 3 Common Complaints in Corpora from the Medical Domain; Words for Poor Health Conditions; What the Londoners Suffered From; The Scurvy and the Pox; The Green Sickness; Melancholy: A Disease of the Well-Off?; Physicians about Melancholy; Concordances; Concordances of melancholy in EMEMT, "Materia medica"; Concordances of melancholy in the Handbills Corpus; 4 How Quacks Addressed their Audience; Harangues, Handbills, and Title Pages; Speaking and Writing; Axiological Communicative Markers
The Results from the ConcordancesHigh-frequency Words; Low-frequency Words; Orality in Harangues or Speeches; As if it were a Summary; Quacks to their Readers; The Use of Pronouns; How to Appear Pious and Charitable; A Question of Professionalism; 5 Quacks and the Media; Capitals, Italics, and Images; Fonts; Hands and Asterisks; Images and Decorations; John Russel, Professor of Physick; Venus and the French Pox; Print and Anti-Quack Satire; Waltho van Claturbank: A Labyrinth of Dates and Data; The Anti-Quack Medical Literature; The Parody of Quacks' Handbills; The Haines Case
6 Three Case Studies: Men, Women, and a CourtierTwo Generations of Italian Irregular Practitioners; Medical Professional Language in the Winter Family; General Terms; Which Diseases and What Anatomy?; Targeting Women; "Ladies, Beauty is a Blessing of God" (C112f9[125]); "A most delicate Oyntment to anoint the Face" (551a32[24]); The Bendo Affair; "To ALL Gentlemen, Ladies, and others"; Conclusion; Appendixes; Appendix A; Transcription of C112f9[77]; Transcription of 551a32[112]; Transcription of C112f9[117]; Transcription of 551a32[139]; Appendix B
Topography of the Coffeehouses Mentioned in the HandbillsCoffeehouses Positioned in William Morgan's Map; Appendix C; List of the Volume Titles Utilized in Chapter 4 (Adapted from the ESTC); Appendix D; "The Harangue, or Quack Speech of T. Jones at York" (D. G., Harangues, pp. 19-22); Appendix E; "Pharmacopola Circumforaneus or The Horse Doctor's Harangue to the Credulous Mob" (from D. G. Harangues, pp. 13-19), and its 'Analogue' in The Character of a Quack-Doctor (1676); Bibliography; Primary Sources; Secondary Sources; Index
|