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  1. Psychology as metaphor
    Published: 1994
    Publisher:  Sage, London u.a.

    Universitätsbibliothek Bamberg
    Unlimited inter-library loan, copies and loan
    Bayerische Staatsbibliothek
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    Universitätsbibliothek der LMU München
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    Universitätsbibliothek Passau
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0803989571; 080398958X
    RVK Categories: CM 1000
    Edition: 1. publ.
    Subjects: Metaforen; Psychologie; Metaphor; Persuasive Communication; Psychological Theory; Psychology; Rhetoric; Rhetorik; Psychologie; Metapher
    Scope: X, 181 S.
  2. How the gene got its groove
    figurative language, science, and the rhetoric of the real
    Published: c2008
    Publisher:  State University of New York Press, Albany

    Ostbayerische Technische Hochschule Amberg-Weiden / Hochschulbibliothek Amberg
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    Ostbayerische Technische Hochschule Amberg-Weiden, Hochschulbibliothek, Standort Weiden
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 143564848X; 9781435648487
    Subjects: SCIENCE / Life Sciences / Genetics & Genomics; Communication in science / Philosophy; Genetics; Rhetoric / Philosophy; Genes; Language Arts; Persuasive Communication; Science; Naturwissenschaft; Philosophie; Genetics; Communication in science; Rhetoric; Rhetorik; Wissenschaftskultur; Genetik <Motiv>; Genetik
    Scope: 1 Online-Ressource (x, 136 p.)
    Notes:

    Includes bibliographical references (p. 129-134) and index

    Gene origin stories -- Prescribing rhetorical work : genetic theories, gemmules, and genes -- Genes on Main street -- Genes, figures, things, objects -- Figuratively speaking : genes, sexuality, and the authority of science -- Genome : the secret of how tropes work in the life sciences

  3. Health and the rhetoric of medicine
    Author: Segal, Judy
    Published: 2008, c2005
    Publisher:  Southern Illinois University Press, Carbondale

    Ostbayerische Technische Hochschule Amberg-Weiden / Hochschulbibliothek Amberg
    Unlimited inter-library loan, copies and loan
    Ostbayerische Technische Hochschule Amberg-Weiden, Hochschulbibliothek, Standort Weiden
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 1441619453; 9781441619457
    Edition: Pbk. ed
    Subjects: Médecine / Langage; Rhétorique; MEDICAL.; Medicine / Language; Rhetoric; Authorship; Persuasive Communication; Semantics; Medizin; Medicine; Rhetoric; Patient; Arzt; Kommunikation; Rhetorik
    Scope: 1 Online-Ressource (x, 217 p.)
    Notes:

    Includes bibliographical references (p. 187-209) and index

    A kairology of biomedicine -- Patient audience: the rhetorical construction of the migraineur -- The epideictic rhetoric of pathography -- Hypochondria as a rhetorical disorder -- A rhetoric of death and dying -- Values, metaphors, and health policy -- The problem of patient "noncompliance" : paternalism, expertise, and the ethos of the physician -- Conclusion: The usefulness of a rhetoric of medicine

  4. Secrets of successful speakers
    how you can motivate, captivate, and persuade
    Published: 1993
    Publisher:  McGraw-Hill, New York, N.Y. [u.a.]

    Help for such areas of public speaking as finding "the seed" in every speech, conquering stage fright, customizing different talks for specific audiences, projecting a professional image, motivating and involving listeners, and dealing with the... more

     

    Help for such areas of public speaking as finding "the seed" in every speech, conquering stage fright, customizing different talks for specific audiences, projecting a professional image, motivating and involving listeners, and dealing with the problems of hecklers, faulty equipment, and poor staging.

     

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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0070680337
    Subjects: Language; Persuasive Communication; Public speaking; Speech; Writing; Vortrag
    Scope: XXXIII, 216 S.
  5. How the gene got its groove
    figurative language, science, and the rhetoric of the real
    Published: 2008
    Publisher:  State Univ. of New York Press, Albany

    Bayerische Staatsbibliothek
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    Source: Union catalogues
    Language: English
    Media type: Book
    Subjects: Genetics; Communication in science / Philosophy; Rhetoric / Philosophy; Genes; Language Arts; Persuasive Communication; Science; Naturwissenschaft; Philosophie; Communication in science; Genes; Genetics; Language Arts; Persuasive Communication; Rhetoric; Science; Rhetorik; Genetik <Motiv>; Wissenschaftskultur; Genetik
    Scope: X, 136 S., Ill., 24 cm
    Notes:

    Includes bibliographical references (p. 125-134) and index

    Gene origin stories -- Prescribing rhetorical work : genetic theories, gemmules, and genes -- Genes on Main street -- Genes, figures, things, objects -- Figuratively speaking : genes, sexuality, and the authority of science -- Genome : the secret of how tropes work in the life sciences

  6. Health and the rhetoric of medicine
    Author: Segal, Judy
    Published: 2005
    Publisher:  Southern Illinois Univ. Press, Carbondale

    Bayerische Staatsbibliothek
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0809326779
    Subjects: Médecine - Langage; Rhétorique; Medizin; Medicine; Rhetoric; Persuasive Communication; Authorship; Semantics; Patient; Kommunikation; Arzt; Rhetorik
    Scope: X, 217 S.
    Notes:

    Includes bibliographical references and index

    A kairology of biomedicine -- Patient audience: the rhetorical construction of the migraineur -- The epideictic rhetoric of pathography -- Hypochondria as a rhetorical disorder -- A rhetoric of death and dying -- Values, metaphors, and health policy -- The problem of patient "noncompliance" : paternalism, expertise, and the ethos of the physician -- The usefulness of a rhetoric of medicine.

  7. Health and the rhetoric of medicine
    Published: 2008
    Publisher:  Southern Illinois Univ. Press, Carbondale, Ill. [u.a.]

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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 0809326779; 9780809328666; 0809328666
    RVK Categories: XC 2800
    Subjects: Medicine; Rhetoric; Persuasive Communication; Authorship; Semantics
    Scope: X, 217 S.
    Notes:

    Literaturverz. S. 187 - 209

  8. Psychology as metaphor
    Published: 1994
    Publisher:  Sage, London u.a.

    Freie Universität Berlin, Universitätsbibliothek
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    Max-Planck-Institut für Bildungsforschung, Bibliothek und wissenschaftliche Information
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    Content information
    Source: Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Book
    ISBN: 0803989571; 080398958X
    RVK Categories: CM 1000
    Edition: 1. publ.
    Subjects: Metaforen; Psychologie; Metaphor; Persuasive Communication; Psychological Theory; Psychology; Rhetoric; Rhetorik; Psychologie; Metapher
    Scope: X, 181 S.
  9. How the gene got its groove
    figurative language, science, and the rhetoric of the real
    Published: c2008
    Publisher:  State University of New York Press, Albany

    Leuphana Universität Lüneburg, Medien- und Informationszentrum, Universitätsbibliothek
    12-13935
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9780791474259; 0791474259
    Subjects: Genetics; Communication in science; Rhetoric; Genes; Language Arts; Persuasive Communication; Science
    Scope: x, 136 p, ill, 24 cm
    Notes:

    Includes bibliographical references (p. 129-134) and index

    Gene origin stories -- Prescribing rhetorical work : genetic theories, gemmules, and genes -- Genes on Main street -- Genes, figures, things, objects -- Figuratively speaking : genes, sexuality, and the authority of science -- Genome : the secret of how tropes work in the life sciences.