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Displaying results 1 to 12 of 12.

  1. The employer brand
    keeping faith with the deal
    Author: Rosethorn, Helen
    Published: 2017
    Publisher:  Routledge, London

    Location:
    Universität der Bundeswehr München, Universitätsbibliothek
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9781138725843; 9780566088995
    Edition: first issued in paperback
    Subjects: Markenpolitik; Personalimage; Motivation; Mitarbeiter
    Scope: xxviii, 216 Seiten
  2. The employer brand
    keeping faith with the deal
    Author: Rosethorn, Helen
    Published: c2009
    Publisher:  Gower, Farnham, Surrey, England

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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9780566088995
    Subjects: Employee retention; Human capital; Corporate culture; Organizational behavior; Personnel management; Personalimage; Motivation; Markenpolitik; Mitarbeiter
    Scope: xxviii, 216 p.
    Notes:

    Includes bibliographical references and index
  3. The employer brand
    bringing the best of brand management to people at work
    Author: Barrow, Simon
    Published: 2011
    Publisher:  Wiley, Chichester [u.a.]

    Location:
    Technische Hochschule Augsburg
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    Location:
    Hochschule für angewandte Wissenschaften Neu-Ulm, Hochschulbibliothek
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    Location:
    Universitätsbibliothek Passau
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0470012730; 9780470012734
    RVK Categories: QP 624
    Edition: Reprinted
    Subjects: Human resource management; Personaleledelse; Personaleorganisation; Personnel management; Product management; Product management; Mitarbeiter; Personalimage; Motivation; Markenpolitik
    Scope: XVIII, 214 S., graph. Darst.
    Notes:

    Includes bibliographical references and index
  4. The employer brand
    bringing the best of brand management to people at work
    Author: Barrow, Simon
    Published: 2008
    Publisher:  Wiley, Chichester [u.a.]

    Location:
    Hochschule München, Bibliothek
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0470012730; 9780470012734
    RVK Categories: QP 624
    Edition: Reprinted
    Subjects: Human resource management; Personaleledelse; Personaleorganisation; Personnel management; Product management; Product management; Mitarbeiter; Motivation; Personalimage; Markenpolitik
    Scope: XVIII, 214 S., graph. Darst.
    Notes:

    Includes bibliographical references and index
  5. The employer brand
    bringing the best of brand management to people at work
    Author: Barrow, Simon; Mosley, Richard
    Published: 2005
    Publisher:  Wiley, Hoboken, NJ

    Location:
    Universitätsbibliothek Erlangen-Nürnberg, Hauptbibliothek
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9780470028292
    RVK Categories: QV 570 ; QP 624
    Edition: 2nd ed., rev. and updated
    Subjects: Product management; Personalimage; Mitarbeiter; Markenpolitik; Motivation
    Scope: 1 Online-Ressource (xviii, 214 p.), 24 cm
    Notes:

    Includes bibliographical references (p. [201]-205) and index
  6. The employer brand
    bringing the best of brand management to people at work
    Author: Barrow, Simon; Mosley, Richard
    Published: 2006
    Publisher:  Wiley, Chichester [u.a.]

    Location:
    Hochschulbibliothek Ansbach
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    Location:
    Universitätsbibliothek Augsburg
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    Location:
    Universitätsbibliothek Bamberg
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    Location:
    Technische Universität München, Universitätsbibliothek
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    Location:
    Hochschule für angewandte Wissenschaften Neu-Ulm, Hochschulbibliothek
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0470012730; 9780470012734
    RVK Categories: QP 624 ; QV 570
    Subjects: brand management; brands; mærkevarer; Product management; Mitarbeiter; Markenpolitik; Personalimage; Motivation
    Scope: XVIII, 214 S., graph. Darst.
    Notes:

    Hier auch später erschienene, unveränderte Nachdrucke

    Includes bibliographical references and index
  7. The employer brand
    bringing the best of brand management to people at work
    Author: Barrow, Simon; Mosley, Richard
    Published: 2008
    Publisher:  Wiley, Chichester [u.a.]

    Location:
    Westfälische Hochschule Gelsenkirchen Bocholt Recklinghausen, Hochschulbibliothek
    Signature:
    QAT1062
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    Location:
    Technische Hochschule Köln, Hochschulbibliothek
    Signature:
    QAP2300
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    Loan of volumes, no copies

    Location:
    Universitäts- und Landesbibliothek Münster
    Signature:
    3K 18389
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    Location:
    Universitätsbibliothek Wuppertal
    Signature:
    QAP5851
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9780470012734; 0470012730
    Other identifier:
    9780470012734
    Edition: Reprinted
    Subjects: Product management; Personalimage; Markenpolitik; Mitarbeiter; Motivation
    Scope: XVIII, 214 S., graph. Darst.
  8. The employer brand
    bringing the best of brand management to people at work
    Author: Barrow, Simon
    Published: 2011
    Publisher:  Wiley, Chichester [u.a.]

    Location:
    Hochschule für Technik und Wirtschaft Berlin, Hochschulbibliothek
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0470012730; 9780470012734
    RVK Categories: QP 624
    Edition: Reprinted
    Subjects: Human resource management; Personaleledelse; Personaleorganisation; Personnel management; Product management; Product management; Mitarbeiter; Personalimage; Motivation; Markenpolitik
    Scope: XVIII, 214 S., graph. Darst.
    Notes:

    Includes bibliographical references and index
  9. The employer brand
    keeping faith with the deal
    Author: Rosethorn, Helen
    Published: 2009
    Publisher:  Gower, Farnham [u.a.]

    Location:
    Hochschule für Technik und Wirtschaft Berlin, Hochschulbibliothek
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9780566088995; 0566088991
    RVK Categories: QP 624
    Subjects: Personalimage; Motivation; Markenpolitik; Mitarbeiter
    Scope: XXVIII, 216 S., Ill., graph. Darst., 25 cm
    Notes:

    Includes bibliographical references and index. - Enth. 12 Beitr.
  10. The Employer Brand
    Keeping Faith with the Deal
    Author: Rosethorn, Helen
    Published: 2009
    Publisher:  Ashgate Pub., Farnham

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    Content information
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9780566091506; 056609150X; 1282242865; 9781282242869
    Subjects: Human capital; BUSINESS & ECONOMICS / Human Resources & Personnel Management; BUSINESS & ECONOMICS / Workplace Culture; Corporate culture; Employee retention; Human capital / Management; Organizational behavior; Personnel management; Wirtschaft; Employee retention; Human capital; Corporate culture; Organizational behavior; Personnel management; Personalimage; Mitarbeiter; Markenpolitik; Motivation
    Scope: 1 Online-Ressource (248 pages)
    Notes:

    Cover; Contents; List of Figures; List of Tables; Acknowledgements; About the Author; About the Contributors; Foreword; Preface; PART I The development of the deal; PART II The deal in practice; PART III Striking the right deal; Index

    Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and technique organizations need to embrace to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organization should engage with potential, current and past employees
  11. The employer brand
    bringing the best of brand management to people at work
    Author: Barrow, Simon
    Published: 2005
    Publisher:  Wiley, Hoboken, NJ

    Location:
    Ostbayerische Technische Hochschule Amberg-Weiden / Hochschulbibliothek Amberg
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    Location:
    Ostbayerische Technische Hochschule Amberg-Weiden, Hochschulbibliothek, Standort Weiden
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 0470028297; 9780470028292; 0470012730; 9780470012734
    Edition: 2nd ed., rev. and updated
    Subjects: BUSINESS & ECONOMICS / Workplace Culture; BUSINESS & ECONOMICS / Human Resources & Personnel Management; Product management; Wirtschaft; Product management; Motivation; Markenpolitik; Personalimage; Mitarbeiter
    Scope: 1 Online-Ressource (xviii, 214 pages)
    Notes:

    Includes bibliographical references (pages 201-205) and index
  12. Employer branding for competitive advantage
    models and implementation strategies
    Author: Rana, Geeta
    Published: 2021
    Publisher:  CRC Press, Boca Raton ; London ; New York

    This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at... more

    Location:
    Universität der Bundeswehr München, Universitätsbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories.This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students

     
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9780367650964
    Edition: First edition
    Series: Information technology, management and operations research practices
    Subjects: Motivation; Markenpolitik; Mitarbeiter; Personalimage
    Scope: xvii, 203 Seiten, Breite 156 mm, Hoehe 234 mm