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  1. Struktur und Dynamik der mittelständischen Wirtschaft in Japan
    Author: Ernst, Angelika; Laumer, Helmut
    Published: 1989
    Publisher:  Inst. für Asienkunde, Hamburg

    Location:
    Freie Universität Berlin, Universitätsbibliothek
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    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
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    Informationszentrum der Deutschen Gesellschaft für Auswärtige Politik e.V.
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    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Universität Potsdam, Universitätsbibliothek
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    Source: Philologische Bibliothek, FU Berlin; Staatsbibliothek zu Berlin
    Language: German
    Media type: Book
    ISBN: 3889100554
    RVK Categories: QG 870 ; QR 380 ; QR 500
    Series: Mitteilungen des Instituts für Asienkunde, Hamburg ; 170
    Subjects: New products; Small business; Klein- und Mittelbetrieb
    Scope: 151 S., graph. Darst.
    Notes:

    Literaturverz. S. 147 - 151
  2. Aesthetics in marketing
    Author: Baisya, Rajat K.
    Published: 2008
    Publisher:  Response Books, Los Angeles

    Location:
    Ostbayerische Technische Hochschule Amberg-Weiden / Hochschulbibliothek Amberg
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    Ostbayerische Technische Hochschule Amberg-Weiden, Hochschulbibliothek, Standort Weiden
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 8178297566; 8178299801; 9788178297569; 9788178299808
    Subjects: BUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Distribution; Aesthetics; Consumers' preferences; Market segmentation; New products; Wirtschaft; Ästhetik; Market segmentation; Consumers' preferences; New products; Aesthetics
    Scope: 1 Online-Ressource (313 pages)
    Notes:

    Includes index

    Includes bibliographical references and index

    A book for Indian designers and brand marketers, Aesthetics in Marketing. primarily deals with understanding aesthetics beyond its visual association and. making it relevant to product designing strategies. It is the first attempt of. its kind to understand the influence of aesthetics in the context of two very. important sectors of the industry-consumer durables and automobile. The book analyses various aesthetic attributes, qualities and elements in a. product and deliberates on the important of each of these and the kind of balance. necessary among them for designing successful products. It
  3. Designing pleasurable products
    an introduction to the new human factors
    Author: Jordan, Patrick W.
    Published: 2002
    Publisher:  Taylor & Francis, London [u.a.]

    Location:
    Universitätsbibliothek Erlangen-Nürnberg, Hauptbibliothek
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    Technische Universität München, Universitätsbibliothek
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    Universitätsbibliothek Regensburg
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0415298873; 0748408444
    RVK Categories: CW 3000 ; LH 79530
    Edition: 1. publ. in paperb.
    Subjects: Design; Human engineering; New products; Industriedesign; Ästhetik
    Scope: VIII, 216 S., Ill.
  4. Subject to change
    creating great products and services for an uncertain world
    Published: 2008
    Publisher:  O'Reilly, Beijing [u.a.]

    "To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive... more

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    Universitätsbibliothek Erlangen-Nürnberg, Wirtschafts- und Sozialwissenschaftliche Zweigbibliothek
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    Universitätsbibliothek Regensburg
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    "To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish."--Publisher's website.

     
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9780596516833; 0596516835
    RVK Categories: EC 2410 ; QP 210
    Edition: 1. ed.
    Series: Adaptive path
    Subjects: Business planning; Commercial products; Consumers; Product management; New products; Product management; Consumers; Consumer behavior; Business planning; Kultur; Sozioökonomischer Wandel; Produktinnovation; Produktgestaltung; Produktentwicklung; Unternehmen; Integration; Verbraucherverhalten; Kunde; Industriedesign; Produktmanagement
    Scope: viii, 178 S., ill., 23 cm
    Notes:

    Includes bibliographical references (p. [165]-169) and index -- "To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish."--Publisher's website.
  5. Innovation games
    creating breakthrough products through collaborative play
    Author: Hohmann, Luke
    Published: 2006
    Publisher:  Addison-Wesley, Upper Saddle River, NJ [u.a.]

    Location:
    Universitäts- und Stadtbibliothek Köln, Hauptabteilung
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    33A7863
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    Universitätsbibliothek Witten / Herdecke
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    QBK210
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0321437292
    Subjects: New products; Production management; Games
    Other subjects: Neues Produkt; Computerspiel; Innovationsmanagement
    Scope: XXIX, 159 p., Ill., 23cm
  6. Handbook of new product development management
    Published: 2007
    Publisher:  Butterworth-Heinemann, Amsterdam

    Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributorsin the Handbook of New Product Developmentare are well-known and leading... more

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    Universität Potsdam, Universitätsbibliothek
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    Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to offer a comprehensive view of the challenges in managing the development of new products. Existing knowledge in the different topics is examined and the key management challenges, and the important gaps in our knowledge are discussed. Most of the chapters draw upon systematic interaction with companies and practice and this is presented in the examples and the case studies cited. The Handbook of New Product Development and Management surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions and highlights needs for future research. *A comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field * The first handbook to fill the gap for a high-level handbook which is valuable to both the academic/practitioner Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to offer a comprehensive view of the challenges in managing the development of new products. Existing knowledge in the different topics is examined and the key management challenges, and the important gaps in our knowledge are discussed. Most of the chapters draw upon systematic interaction with companies and practice and this is presented in the examples and the case studies cited. The Handbook of New Product Development and Management surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions and highlights needs for future research. *A comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field * The first handbook to fill the gap for a high-level handbook which is valuable to both the academic/practitioner

     
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    Content information
    Volltext (An electronic book accessible through the World Wide Web; click for information)
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 0750685522; 9780750685528
    Subjects: New products
    Scope: Online-Ressource (xvi, 542 p), ill, 24 cm
    Notes:

    Includes bibliographical references and index

    Electronic reproduction; Mode of access: World Wide Web

    Handbook of New Product Development Management; Copyright; Contents; List of contributors; Foreword and introduction; 1 Managing new product development: An evolutionary framework; 2 Technology strategy; 3 Competitive positioning through new product development; 4 Economic models of product family design and development; 5 Creativity in new product development: An evolutionary integration; 6 Resource allocation and new product development portfolio management; 7 Organization design for new product development; 8 Product development performance measurement

    9 Modularity and supplier involvement in product development10 The effects of outsourcing, offshoring, and distributed product development organizations on coordinating the NPD process; 11 Hierarchical planning under uncertainty: Real options and heuristics; 12 Coordination and information exchange; 13 Who do I listen to? The role of the customer in product evolution; 14 Delivering the product: Defining specifications; 15 Learning by experimentation: Prototyping and testing; 16 Users, experts, and institutions in design; 17 Project risk management in new product development

    18 Evaluating the product use cycle: 'Design for service and support'19 New service development; Index
  7. Handbook of new product development management
    Published: 2008
    Publisher:  Butterworth-Heinemann, Amsterdam

    Managing New Product Development: A Framework -- Technology Strategy -- Competitive Positioning Through New Product Development -- Economic Models of Product Family Design and Development -- Creativity in Product Development -- Resource Allocation... more

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    Universität Potsdam, Universitätsbibliothek
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    Managing New Product Development: A Framework -- Technology Strategy -- Competitive Positioning Through New Product Development -- Economic Models of Product Family Design and Development -- Creativity in Product Development -- Resource Allocation and New Product Development Portfolio Management -- Organizing for New Product Development -- Product Development Performance Measures -- Modularity and Supplier Involvement in Product Development -- The Impact of Outsourcing on Product Integration and Other Organizational Challenges in Distributed Product Development Environments -- Hierarchical planning -- Coordination and Information Exchange -- Who Do I Listen to? The Role of the Customer on Product Evolution -- Delivering the Product: Defining Specifications -- Learning by Experimentation: Prototyping and Testing -- The Roles of Users, Experts and Institutions in Design -- Project Risk Management in New Product Development -- Evaluating the Product Use Cycle: Design for Service and Support -- Insights into New Service Development: A Stage-Gate Research Framework Approach Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to offer a comprehensive view of the challenges in managing the development of new products. Existing knowledge in the different topics is examined and the key management challenges, and the important gaps in our knowledge are discussed. Most of the chapters draw upon systematic interaction with companies and practice and this is presented in the examples and the case studies cited. The Handbook of New Product Development and Management surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions and highlights needs for future research. *A comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field * The first handbook to fill the gap for a high-level handbook which is valuable to both the academic/practitioner

     
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9780750685528; 0750685522
    Subjects: New products; Produits nouveaux; Produits commerciaux; Productontwikkeling; Productiemanagement; New products
    Scope: Online-Ressource
    Notes:

    Includes bibliographical references and index

    Handbook of New Product Development Management; Copyright; Contents; List of contributors; Foreword and introduction; 1 Managing new product development: An evolutionary framework; 2 Technology strategy; 3 Competitive positioning through new product development; 4 Economic models of product family design and development; 5 Creativity in new product development: An evolutionary integration; 6 Resource allocation and new product development portfolio management; 7 Organization design for new product development; 8 Product development performance measurement

    9 Modularity and supplier involvement in product development10 The effects of outsourcing, offshoring, and distributed product development organizations on coordinating the NPD process; 11 Hierarchical planning under uncertainty: Real options and heuristics; 12 Coordination and information exchange; 13 Who do I listen to? The role of the customer in product evolution; 14 Delivering the product: Defining specifications; 15 Learning by experimentation: Prototyping and testing; 16 Users, experts, and institutions in design; 17 Project risk management in new product development

    18 Evaluating the product use cycle: 'Design for service and support'19 New service development; Index
  8. Designing pleasurable products
    an introduction to the new human factors
    Author: Jordan, Patrick W.
    Published: 2002
    Publisher:  Taylor & Francis, London [u.a.]

    Location:
    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
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    Universität der Künste Berlin, Universitätsbibliothek
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0415298873; 0748408444
    RVK Categories: CW 3000 ; LH 79530
    Edition: 1. publ. in paperb.
    Subjects: Design; Human engineering; New products; Industriedesign; Ästhetik
    Scope: VIII, 216 S., Ill.
  9. Subject to change
    creating great products and services for an uncertain world
    Published: 2008
    Publisher:  O'Reilly, Beijing [u.a.]

    "To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive... more

    Location:
    Freie Universität Berlin, Universitätsbibliothek
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    "To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish."--Publisher's website.

     
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    Source: Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Book
    ISBN: 9780596516833; 0596516835
    RVK Categories: EC 2410 ; QP 210
    Edition: 1. ed.
    Series: Adaptive path
    Subjects: Business planning; Commercial products; Consumers; Product management; New products; Product management; Consumers; Consumer behavior; Business planning; Kultur; Sozioökonomischer Wandel; Produktinnovation; Produktgestaltung; Produktentwicklung; Unternehmen; Integration; Verbraucherverhalten; Kunde; Industriedesign; Produktmanagement
    Scope: viii, 178 S., ill., 23 cm
    Notes:

    Includes bibliographical references (p. [165]-169) and index -- "To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish."--Publisher's website.
  10. New service development
    creating memorable experiences
    Published: [2000]
    Publisher:  Sage Publications, Thousand Oaks, Calif

    This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors more

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    Niedersächsische Staats- und Universitätsbibliothek Göttingen
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    This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors

     
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 0761917411; 9781452221793
    RVK Categories: QQ 250
    Subjects: Customer services; Product management; New products; Service industries; Service industries; New products; Product management; Customer services
    Scope: Online-Ressource (xv, 328 p), ill
    Notes:

    Includes bibliographical references and index

    Electronic reproduction; Available via World Wide Web

    Susan Paul Johnson ... [et al.]The contextual and dialectical nature of experiences / Sudheer Gupta, Mirjana Vajic: A critical evaluation of the new service development process : integrating service innovation and service design

    Roland T. Rust, Richard W. Oliver: The real-time service product : conquering customer time and space

    Graham Clark, Robert Johnston, Michael Shulver: Exploiting the service concept for service design and development

    Tonya Boone: Exploring the link between product and process innovation in services

    Madeleine E. Pullman, John C. Goodale, Rohit Verma: Service capacity design with an integrated market utility-based method

    Ravi S. Behara: Process innovation in knowledge-intensive services

    Gregory R. Heim, Kingshuk K. Sinha: Design and delivery of electronic services : implications for customer value in electronic food retailing

    Cherly Gaimon, Karen Napoleon: Information technology : worker systems in structured and unstructured environments

    Roger W. Schmenner: The location decisions of new services

    David A. Tansik, William L. Smith: Scripting the service encounter

    Julie M. Hays, Arthur V. Hill, Susan E. Geurs: The impact of service guarantees on service quality at Radisson hotels worldwide

    Jo Ann Duffy: Service recovery

    Richard Metters.: Models for customer selection
  11. Developing brands with qualitative market research
    Author: Chandler, Jon
    Published: 2002
    Publisher:  Sage, London

    Location:
    Saarländische Universitäts- und Landesbibliothek
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    Universitätsbibliothek der Eberhard Karls Universität
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 1847876978; 1849208840; 9781847876973; 9781849208840
    Series: Qualitative market research ; 5
    Subjects: Marketing research; Qualitative research; Brand name products; New products; Business names
    Scope: Online-Ressource (xvi, 140 p)
    Notes:

    Includes bibliographical references (p. [131]-136) and index

    Use copy Restrictions unspecified star MiAaHDL

    Electronic reproduction
  12. Creating innovative products and services
    the FORTH innovation method
    Author: Van Wulfen, Gijs
    Published: c 2011
    Publisher:  Gower, Farnham

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    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9781409417545; 1409417549
    Subjects: Produkt; Produktentwicklung; New products; Product management; Production planning
    Other subjects: New products; Product management; Production planning
    Scope: XVIII, 270 S., Ill., graph. Darst.
    Notes:

    Includes bibliographical references (253-255) and index

    The difficult start of innovation -- Success factors for the ideation phase -- The forth innovation method -- Full steam ahead -- Observe and learn -- Raise ideas -- Test ideas -- Homecoming.
  13. Sensory marketing
    research on the sensuality of products
    Published: 2010
    Publisher:  Routledge, New York [u.a.]

    "What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e.,... more

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    Staats- und Universitätsbibliothek Bremen
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    11a bwl 433/997
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    Zentrale Hochschulbibliothek Flensburg
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    Niedersächsische Staats- und Universitätsbibliothek Göttingen
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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
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    Leuphana Universität Lüneburg, Medien- und Informationszentrum, Universitätsbibliothek
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    "What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product s or service s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms."--BOOK JACKET

     
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    Language: English
    Media type: Book
    Format: Print
    ISBN: 1841697532; 184169889X; 9781841697536; 9781841698892
    RVK Categories: QP 611 ; QP 600
    Subjects: Marketingmanagement; Konsumentenverhalten; Werbepsychologie; Marketing; New products; Sensuality; Senses and sensation; Consumer behavior; Emotionale Produktdifferenzierung; Marketing; Emotionale Werbung; Marketingforschung
    Scope: XXX, 392 S., Ill., graph. Darst.
    Notes:

    Literaturangaben
  14. Collaborating with customers to innovate
    conceiving and marketing products in the networking age
    Author: Prandelli, Emanuela
    Published: c2008
    Publisher:  Edward Elgar, Cheltenham, Glos, UK

    Explores the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development. This book states how internet created the problem of an increasing need for innovation in a context where... more

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    Explores the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development. This book states how internet created the problem of an increasing need for innovation in a context where information is transparent, competitors are just one click away, and product lifecycles are shrinking

     
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    Volltext (lizenzpflichtig)
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    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 1847203736; 9781847203731
    Subjects: New products; New products; Vernieuwing ; gtt; Cliënten ; gtt; Samenwerking ; gtt; Electronic books
    Scope: Online-Ressource (xii, 161 p), 24 cm
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    Includes bibliographical references (p. 133-154) and index

    Electronic reproduction; Available via World Wide Web

    COVER; COPYRIGHT; Contents; Figures; Tables; Notes on the authors; Acknowledgments; Introduction; 1. An increasing need for innovation; 2. The promise of collaborative innovation; 3. Tools for collaborative innovation; 4. Managing an integrated portfolio of tools for collaborative innovation; 5. From collaborative to distributed innovation; 6. Virtual communities; 7. Virtual knowledge brokers; 8. Open-source systems; 9. Conclusions; References; Index
  15. The evolution of new markets
    Author: Geroski, Paul
    Published: 2003
    Publisher:  Oxford University Press, Oxford

    How do markets evolve? Why are some innovations picked up straightaway whilst others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case... more

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    How do markets evolve? Why are some innovations picked up straightaway whilst others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? Paul Geroski is a leading economist who has taught economics to business school students, managers, and executives at the London Business School. In this book he explains in a refreshingly clear style how markets develop. In particular he stresses how the early evolution of markets can significantly shape their later developmen

     
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    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 0199248893
    Subjects: Technological innovations; New products; New products
    Scope: Online-Ressource (ix, 221 p), ill, 22 cm
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    Description based upon print version of record

    Electronic reproduction; Available via World Wide Web

    Contents; List of Figures; 1. Introduction; 2. Where do new technologies come from?; 3. The structure of new markets; 4. Developing the new product design; 5. The growth of the market; 6. Into the future; Index
  16. Technology and the market
    demand, users and innovation
    Published: c2001
    Publisher:  Edward Elgar, Cheltenham, U.K

    The interplay between demand from the market, the role of users in shaping that demand, and the way in which these factors influence the innovation process has always been a complex one. This work examines this interplay from a technological change... more

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    The interplay between demand from the market, the role of users in shaping that demand, and the way in which these factors influence the innovation process has always been a complex one. This work examines this interplay from a technological change perspective. The contributors explore the potential for "rapprochement" between economics, sociological and other social science disciplines in considering the allocation of resources and the making of decisions about technological change. The papers within this book represent a judicious blend of theory and empirical research and look at a broad ra

     
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    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 1840644699; 9781840644692
    Series: ASEAT conference proceedings series
    Subjects: High technology industries; New products; High technology industries
    Scope: Online-Ressource (xii, 307 p), ill, 24 cm
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    Includes bibliographical references and index

    Electronic reproduction; Available via World Wide Web

    Cover; Copyright; Contents; Figures; Tables; Contributors; Preface; 1. Introduction; 2. Many visible hands; 3. Great expectations: the construction of markets, products and user needs during the early development of gene therapy in the USA; 4. Reconceptualiszing the user(s) of - and in - tehcnological innovation: the case of vaccines in the United States; 5. Inducement and blocking mechanisms in the development of a new industry: the case of renewable energy technology in Sweden; 6. Shaping the selection environment: 'chlorine in the dock'

    7. When markets meet socio-politics: the introduction of chlorine -free bleaching in the Swedish pulp and paper industry8. Internet market applications in ship-broking: a framework and research findings; 9. Internet entrepreneurship: why Linux might beat Microsoft; 10. Design in the IT industry: the role of users; 11. How innovative are users? A critique of learning-by-doing and -using; 12. Taste as a form of adjustment between food and consumers; 13. Services and innovation: demand-led changes in business organizations

    14. The missing link: innovation and the needs of less-developed country usersIndex
  17. Innovation diffusion and new product growth
    Author: Muller, Eitan; Peres, Renana; Mahajan, Vijay
    Published: 2009
    Publisher:  Marketing Science Inst., Cambridge, Mass.

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    ISBN: 0982387717; 9780982387719
    Series: Relevat knowledge series
    Subjects: New products; New products; Consumers' preferences
    Scope: XVII, 106 S., graph. Darst.
    Notes:

    Literaturverz. S. 85 - 100
  18. Innovation, the missing dimension
    Author: Lester, Richard Keith
    Published: 2004
    Publisher:  Harvard University Press, Cambridge, Mass

    "Amid mounting concern over the loss of jobs to low-wage economies, one fact is clear: America's prosperity hinges on the ability of its businesses to continually introduce new products and services. But what makes a creative economy? How can the... more

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    "Amid mounting concern over the loss of jobs to low-wage economies, one fact is clear: America's prosperity hinges on the ability of its businesses to continually introduce new products and services. But what makes a creative economy? How can the remarkable surge of innovation that fueled the boom of the 1990s be sustained?" "For an answer, Richard Lester and Michael Piore examine innovation strategies in some of the economy's most dynamic sectors. Through case studies of new product development in fields such as cell phones, medical devices, and blue jeans, two fundamental processes emerge." "One of these processes, analysis - rational problem solving - dominates management and engineering practice. The other, interpretation, is not widely understood, or even recognized - although, as the authors make clear, it is absolutely crucial to innovation." "But the authors also offer a critique of national policy. By ignoring the role of interpretation, economic policymakers are drawing the wrong lessons from the 1990s boom. The current emphasis on expanding the reach of market competition will help the analytical processes needed to implement innovation. But if unchecked, it risks choking off the economy's vital interpretive spaces."--Jacket

     
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    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 0674040104; 9780674040106
    RVK Categories: QP 200 ; QC 344 ; QP 210
    Subjects: Technological innovations; New products
    Scope: Online-Ressource (ix, 223 p)
    Notes:

    Includes bibliographical references (p. 197-206) and index

    Integration in cell phones, blue jeans, and medical devicesWhere do problems come from? -- Conversation, interpretation, and ambiguity -- The missed connections of modern management -- Combining analysis and interpretation -- Public space -- Universities as public spaces -- Learning the right lessons about competitiveness.
  19. Handbook of new product development management
    Published: 2007
    Publisher:  Butterworth-Heinemann, Amsterdam

    Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributorsin the Handbook of New Product Developmentare are well-known and leading... more

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    Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to offer a comprehensive view of the challenges in managing the development of new products. Existing knowledge in the different topics is examined and the key management challenges, and the important gaps in our knowledge are discussed. Most of the chapters draw upon systematic interaction with companies and practice and this is presented in the examples and the case studies cited. The Handbook of New Product Development and Management surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions and highlights needs for future research. *A comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field * The first handbook to fill the gap for a high-level handbook which is valuable to both the academic/practitioner Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to offer a comprehensive view of the challenges in managing the development of new products. Existing knowledge in the different topics is examined and the key management challenges, and the important gaps in our knowledge are discussed. Most of the chapters draw upon systematic interaction with companies and practice and this is presented in the examples and the case studies cited. The Handbook of New Product Development and Management surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions and highlights needs for future research. *A comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field * The first handbook to fill the gap for a high-level handbook which is valuable to both the academic/practitioner

     
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    Volltext (An electronic book accessible through the World Wide Web; click for information)
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 0750685522; 9780750685528
    Subjects: New products
    Scope: Online-Ressource (xvi, 542 p), ill, 24 cm
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    Includes bibliographical references and index

    Electronic reproduction; Mode of access: World Wide Web

    Handbook of New Product Development Management; Copyright; Contents; List of contributors; Foreword and introduction; 1 Managing new product development: An evolutionary framework; 2 Technology strategy; 3 Competitive positioning through new product development; 4 Economic models of product family design and development; 5 Creativity in new product development: An evolutionary integration; 6 Resource allocation and new product development portfolio management; 7 Organization design for new product development; 8 Product development performance measurement

    9 Modularity and supplier involvement in product development10 The effects of outsourcing, offshoring, and distributed product development organizations on coordinating the NPD process; 11 Hierarchical planning under uncertainty: Real options and heuristics; 12 Coordination and information exchange; 13 Who do I listen to? The role of the customer in product evolution; 14 Delivering the product: Defining specifications; 15 Learning by experimentation: Prototyping and testing; 16 Users, experts, and institutions in design; 17 Project risk management in new product development

    18 Evaluating the product use cycle: 'Design for service and support'19 New service development; Index
  20. From products to services
    insight and experience from companies which have embraced the service economy
    Author: Young, Laurie
    Published: c2008
    Publisher:  John Wiley & Sons, Chichester, England

    During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into... more

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    During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic manoeuvre. Included in this debate are some of the most famous business names in the western world: Unisys, Ericsson, Michelin, Nokia and HP. For IBM it was Lou Gerstener's 'big bet'; at GE it was one of former CEO Jack Welch'

     
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    Format: Online
    ISBN: 0470026685; 1119209293; 1281841048; 6611841040; 9780470026687; 9781119209294; 9781281841049; 9786611841041
    Subjects: New products; Service industries; Customer services
    Scope: Online-Ressource (x, 353 p), ill
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    Includes bibliographical references and index

    Electronic reproduction; Available via World Wide Web

    From Products to Services; Contents; Foreword; 1: Why product companies consider service business; 2: Clarifying the strategic intent of the service business; 3: The degree of change needed to set up a service business; 4: First base: gaining a clear perspective of service markets; 5: Creating the services to be sold in the new market; 6: Altering the operations of a product company to provide services; 7: Selling services; 8: Marketing services instead of products; 9: Positioning a product brand in a service market; 10: In conclusion; References; Index
  21. Innovation, science, and institutional change
    Published: 2006
    Publisher:  Oxford University Press, Oxford

    Examining research findings and new theoretical models relating to innovation at a number of analytic levels: projects, organisations, industrial sectors, and society, this research handbook is useful for academics and researchers across the social... more

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    Examining research findings and new theoretical models relating to innovation at a number of analytic levels: projects, organisations, industrial sectors, and society, this research handbook is useful for academics and researchers across the social sciences, interested in various dimensions of innovation

     
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    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781429459556; 1429459557
    Subjects: New products; Product management; Knowledge management; Technological innovations; Information technology; Organizational change; Produits nouveaux; Produits commerciaux; Gestion des connaissances; Innovations; Technologie de l'information; Changement organisationnel; Organizational change; New products; Technological innovations; Information technology; Knowledge management; Product management; Organizational change; Knowledge management; Technological innovations; Product management; Information technology; New products; Information technology ; Management; Knowledge management; New products ; Management; Organizational change ; Management; Product management; Technological innovations ; Management; Vernieuwing; Organisatieverandering; Conference papers and proceedings; TECHNOLOGY & ENGINEERING ; Industrial Technology
    Scope: Online Ressource (xv, 573 p.), ill.
    Notes:

    Based on research papers presented at a conference held in October 2003 at the Department of Innovation Studies, the University of Utrecht, Netherlands, and a second conference held in May 2004 at the Keck Graduate Institute, Claremont, California. - Includes bibliographical references and index. - Description based on print version record

    Includes bibliographical references and index

    Product and process innovation, scientific research, knowledge dynamics, and institutional change : an introduction / Marius T.H. Meeus and Jerald HageProduct and process innovation : introduction / Marius T.H. Meeus and Charles Edquist -- Product and process innovations : a review of organizational and environmental determinants / Fariborz Damanpour and Deepa Aravind -- Interorganizational relations and innovation : a review and a theoretical extension / Marius T.H. Meeus and Jan Faber -- Knowledge-based view of radical innovation : Toyota Prius case / Ikujiro Nonaka and Vesa Peltokorpi -- Innovation, competition, and enterprise : foundations for economic evolution in learning economies / J. Stanley Metcalfe -- Can regulations induce environmental innovations? : an analysis of the role of regulations in the pulp and paper industry in selected industrialized countries / James Foster, Mikael Hildén, and Niclas Adler -- From theory to practice : the use of the systems of innovation approach in innovation policy / Cristina Chaminade and Charles Edquist -- Scientific research : new frameworks : introduction / Jerald Hage -- Factors influencing advances in basic and applied research : variation due to diversity in research profiles / Gretchen B. Jordan -- Network attributes impacting the generation and flow of knowledge within and from the basic science community / Susan A. Mohrman, Jay R. Galbraith, and Peter Monge -- Innovation, learning, and macro-institutional change : the limits of the market model as an organizing principle for research systems / Luke Georghiou -- How is innovation influenced by science and technology policy governance? : transatlantic comparisons / Stefan Kuhlmann and Philip Shapira -- Two styles of knowing and knowledge regimes : between 'explicitation' and 'exploration' under conditions of functional specialization or fragmental distribution / Werner Rammert -- Knowledge dynamics in context : introduction / Harro van Lente and Susan A. Mohrman -- Building innovation capabilities : the development of design-oriented organizations / Armand Hatchuel, Pascal Lemasson, and Benoit Weil -- New sources of radical innovation : research technologies, transversality and distributed learning in a post-industrial order / Terry Shinn -- How markets matter : radical innovation, societal acceptance, and the case of genetically engineered food / Eric Jolivet and Marc Maurice -- Prospective structures of science and science policy / Harro van Lente -- The role of education and training systems in innovation / David Finegold -- Institutions and institutional change : introduction / Jerald Hage -- A path-dependent perspective on institutional and organizational factors shaping major scientific discoveries / J. Rogers Hollingsworth -- Turning tracks? : path dependence, technological paradigm shifts, and organizational and institutional change / Frans van Waarden and Herman Oosterwijk -- Institutional change and societal change : the impact of knowledge transformations / Jerald Hage -- Exporting the Silicon Valley to Europe : how useful is comparative institutional theory? / Steven Casper -- What's new? : general patterns of planned macro-institutional change / John L. Campbell -- Insights for R & D managers / Parry M. Norling.
  22. Collaborating with customers to innovate
    conceiving and marketing products in the networking age
    Author: Prandelli, Emanuela; Sawhney, Mohanbir S.; Verona, Gianmario
    Published: 2008
    Publisher:  Edward Elgar, Cheltenham [u.a.]

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    ISBN: 1847203736; 9781847203731; 9781849800587
    Other identifier:
    9781847203731
    9781849800587
    RVK Categories: QP 620 ; QP 621
    Subjects: Innovationsmanagement; Beziehungsmarketing; New products; Innovationsmanagement; Unternehmen
    Scope: XII, 161 S., graph. Darst.
  23. Knowledge creation and control in organizations
    Author: Puga, Diego; Trefler, Daniel
    Published: 2002
    Publisher:  NBER, Cambridge, Mass.

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    Series: NBER working paper series ; 9121
    Subjects: Innovationsmanagement; Theorie der Unternehmung; Organisationstheorie; New products; Technological innovations
    Scope: 44 S, graph. Darst
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    Internetausg.: papers.nber.org/papers/w9121.pdf - lizenzpflichtig

    Literaturverz. S. 42 - 44
  24. Globalization and the gains from variety
    Author: Broda, Christian M.; Weinstein, David E.
    Published: 2004
    Publisher:  National Bureau of Economic Research, Cambridge, Mass.

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    Series: NBER working paper series ; 10314
    Subjects: Produktdifferenzierung; Außenwirtschaftstheorie; Wohlfahrtsanalyse; Preisindex; Substitutionselastizität; Theorie; Globalization; Imports; New products
    Scope: 50, [9] S
    Notes:

    Literaturverz. S.48 - 50

    Internetausg.: papers.nber.org/papers/w10314.pdf - lizenzpflichtig
  25. R&D investments with competitive interactions
    Author: Miltersen, Kristian R.; Schwartz, Eduardo S.
    Published: 2004
    Publisher:  National Bureau of Economic Research, Cambridge, Mass.

    "In this article we develop a model to analyze patent-protected R&D investment projects when there is (imperfect) competition in the development and marketing of the resulting product. The competitive interactions that occur substantially complicate... more

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    "In this article we develop a model to analyze patent-protected R&D investment projects when there is (imperfect) competition in the development and marketing of the resulting product. The competitive interactions that occur substantially complicate the solution of the problem since the decision maker has to take into account not only the factors that affect her/his own decisions, but also the factors that affect the decisions of the other investors. The real options framework utilized to deal with investments under uncertainty is extended to incorporate the game theoretic concepts required to deal with these interactions. Implementation of the model shows that competition in R&D, in general, not only increases production and reduces prices, but also shortens the time of developing the product and increases the probability of a successful development. These benefits to society are countered by increased total investment costs in R&D and lower aggregate value of the R&D investment projects"--National Bureau of Economic Research web site

     
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    Series: NBER working paper series ; 10258
    Subjects: Industrieforschung; Patent; Unvollkommener Wettbewerb; Investitionsentscheidung; Theorie; Realoptionsansatz; Research; New products
    Scope: 47 S, graph. Darst
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    Internetausg.: papers.nber.org/papers/w10258.pdf - lizenzpflichtig

    Literaturverz. S. 46 - 47