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  1. Das Naturbild in der Werbung
    über die Emotionalisierung eines kulturellen Musters
    Author: Kühne, Bärbel
    Published: 2002
    Publisher:  anabas, Frankfurt a.M.

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    Universitätsbibliothek J. C. Senckenberg, Zentralbibliothek (ZB)
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    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    ISBN: 3870383364
    RVK Categories: LH 84956
    Edition: 1. Aufl.
    Subjects: Natur <Motiv>; Bildkommunikation; Werbebotschaft; Emotionale Werbung; Werbung; Werbekonzeption
    Scope: 239 S., zahlr. Ill., 23 cm
    Notes:

    Literaturverz. S. 228 - 234

    Teilw. zugl.:Hannover, Univ., Diss., 2000
  2. Das Naturbild in der Werbung
    über die Emotionalisierung eines kulturellen Musters
    Author: Kühne, Bärbel
    Published: 2002
    Publisher:  anabas, Frankfurt a.M.

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    Bayerische Staatsbibliothek
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    Universitätsbibliothek der LMU München
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    Source: Union catalogues
    Language: German
    Media type: Dissertation
    ISBN: 3870383364
    RVK Categories: AP 17200 ; QP 631
    Edition: 1. Aufl.
    Subjects: Advertising; Nature in advertising; Bildkommunikation; Natur <Motiv>; Werbebotschaft; Emotionale Werbung
    Scope: 239 S., Ill.
    Notes:

    Teilw. zugl.: Hannover, Univ., Diss., 2000
  3. Schockierende Werbung
    Erfolg bei erlebnisorientierten Konsumenten
    Author: Lischka, Juliane
    Published: 2006
    Publisher:  <<R.>> Fischer, München

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    Ostbayerische Technische Hochschule Amberg-Weiden / Hochschulbibliothek Amberg
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    Source: Union catalogues
    Language: German
    Media type: Book
    ISBN: 3889273920
    Other identifier:
    9783889273925
    RVK Categories: AP 17380 ; GD 8944 ; MS 7970 ; QP 630 ; QP 634
    DDC Categories: 070
    Series: Medien Skripten ; 44
    Subjects: Ethik; Advertising; Sensation seeking; Social psychology; Zielgruppe; Werbung; Emotionale Werbung; Tabuverletzung <Motiv>; Werbestrategie; Werbeerfolg
    Scope: 174 S., Ill., graph. Darst.
  4. <<Das>> Naturbild in der Werbung
    über die Emotionalisierung eines kulturellen Musters
    Author: Kühne, Bärbel
    Published: 2002
    Publisher:  Anabas-Verl., Frankfurt a.M.

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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 3870383364
    Edition: 1. Aufl.
    Subjects: Natur <Motiv>; Bildkommunikation; Werbebotschaft; Emotionale Werbung
    Scope: 239 S. : zahlr. Ill.
  5. Das Naturbild in der Werbung
    über die Emotionalisierung eines kulturellen Musters
    Author: Kühne, Bärbel
    Published: 2002
    Publisher:  Anabas-Verl., Frankfurt a.M.

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    Source: Union catalogues
    Language: German
    Media type: Book
    ISBN: 3870383364
    Edition: 1. Aufl.
    Subjects: Bildkommunikation; Natur <Motiv>; Werbebotschaft; Emotionale Werbung
    Scope: 239 S., zahlr. Ill.
  6. Schockierende Werbung
    Erfolg bei erlebnisorientierten Konsumenten
    Author: Lischka, Juliane
    Published: 2006
    Publisher:  Reinhard Fischer, München

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    Content information
    Source: Philologische Bibliothek, FU Berlin
    Language: German
    Media type: Book
    ISBN: 3889273920
    Other identifier:
    9783889273925
    RVK Categories: AP 17380 ; GD 8944 ; MS 7970 ; QP 630 ; QP 634
    Edition: 1. Aufl.
    Series: Medien Skripten ; 44
    Subjects: Zielgruppe; Werbeerfolg; Tabuverletzung <Motiv>; Werbung; Emotionale Werbung; Werbestrategie
    Scope: 174 S.
  7. Schockierende Werbung
    Erfolg bei erlebnisorientierten Konsumenten
    Author: Lischka, Juliane
    Published: 2006
    Publisher:  <<R.>> Fischer, München

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    Freie Universität Berlin, Universitätsbibliothek
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    Content information
    Source: Philologische Bibliothek, FU Berlin
    Language: German
    Media type: Book
    ISBN: 3889273920
    Other identifier:
    9783889273925
    RVK Categories: AP 17380 ; GD 8944 ; MS 7970 ; QP 630 ; QP 634
    DDC Categories: 070
    Series: Medien Skripten ; 44
    Subjects: Ethik; Advertising; Sensation seeking; Social psychology; Zielgruppe; Werbung; Emotionale Werbung; Tabuverletzung <Motiv>; Werbestrategie; Werbeerfolg
    Scope: 174 S., Ill., graph. Darst.
  8. Das Naturbild in der Werbung
    über die Emotionalisierung eines kulturellen Musters
    Author: Kühne, Bärbel
    Published: 2002
    Publisher:  Anabas, Frankfurt a.M.

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    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    ISBN: 9783870383367; 3870383364
    DDC Categories: 330; 380; 650; 670
    Edition: 1. Aufl.
    Subjects: Natur <Motiv>; Bildkommunikation; Werbebotschaft; Emotionale Werbung
    Scope: 239 S., zahlr. Ill., 23 cm
    Notes:

    Zugl.: Hannover, Univ., Diss., 2000
  9. Sensory marketing
    research on the sensuality of products
    Published: 2010
    Publisher:  Routledge, New York [u.a.]

    "What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e.,... more

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    "What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product s or service s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms."--BOOK JACKET

     
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 1841697532; 184169889X; 9781841697536; 9781841698892
    RVK Categories: QP 611 ; QP 600
    Subjects: Marketingmanagement; Konsumentenverhalten; Werbepsychologie; Marketing; New products; Sensuality; Senses and sensation; Consumer behavior; Emotionale Produktdifferenzierung; Marketing; Emotionale Werbung; Marketingforschung
    Scope: XXX, 392 S., Ill., graph. Darst.
    Notes:

    Literaturangaben
  10. Wa(h)re Gefühle
    Authentizität im Konsumkapitalismus
    Contributor: Illouz, Eva (HerausgeberIn); Honneth, Axel (VerfasserIn eines Vorworts); Adrian, Michael (ÜbersetzerIn)
    Published: 2018
    Publisher:  Suhrkamp, Berlin

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    Content information
    Volltext (lizenzpflichtig)
    Source: Union catalogues
    Contributor: Illouz, Eva (HerausgeberIn); Honneth, Axel (VerfasserIn eines Vorworts); Adrian, Michael (ÜbersetzerIn)
    Language: German
    Media type: Ebook
    Format: Online
    ISBN: 9783518751497
    RVK Categories: MS 5560 ; EC 5410
    Series: suhrkamp taschenbuch wissenschaft ; 2208
    Array
    Subjects: Konsumgesellschaft; Emotion; Emotionale Werbung; Kommerzialisierung; Israel; emodity; Konsum; Kapitalismus; Gefühle; Emotionen; Verdinglichung
    Scope: 1 Online-Ressource (332 Seiten)
  11. Sensory marketing
    research on the sensuality of products
    Contributor: Krishna, Aradhna (Hrsg.)
    Published: 2010
    Publisher:  Routledge, New York [u.a.]

    "What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e.,... more

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    "What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product s or service s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms."--BOOK JACKET

     
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  12. Wa(h)re Gefühle
    Authentizität im Konsumkapitalismus
    Contributor: Illouz, Eva (Herausgeber); Adrian, Michael (Übersetzer)
    Published: 2018
    Publisher:  Suhrkamp Verlag, Berlin

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  13. Wa(h)re Gefühle
    Authentizität im Konsumkapitalismus
    Contributor: Illouz, Eva (Herausgeber); Adrian, Michael (Übersetzer)
    Published: 2018
    Publisher:  Suhrkamp Verlag, Berlin

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  14. Tiere in der Werbung. Tierisch überzeugen und verkaufen
    Author: Kovatchka, Asya
    Published: 2016
    Publisher:  GRIN Verlag, München

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    Source: Union catalogues
    Language: German
    Media type: Ebook
    Format: Online
    ISBN: 9783668199255
    Other identifier:
    9783668199255
    Edition: 1. Auflage
    Subjects: Emotionale Werbung; Tiere <Motiv>; Werbewirkung; Werbung; Tiere
    Other subjects: (Produktform)Electronic book text; (BISAC Subject Heading)BUS043000; Tiere;Werbung;tierisch;verkaufen;tierisch verkaufen;Tiere in der Werbung;commercial; (VLB-WN)1745
    Scope: Online-Ressource
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    Lizenzpflichtig. - Vom Verlag als Druckwerk on demand und/oder als E-Book angeboten
  15. Das Naturbild in der Werbung
    über die Emotionalisierung eines kulturellen Musters
    Author: Kühne, Bärbel
    Published: 2002
    Publisher:  anabas, Frankfurt a.M.

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    Source: Staatsbibliothek zu Berlin
    Language: German
    Media type: Dissertation
    ISBN: 3870383364
    RVK Categories: AP 17200 ; QP 631
    Edition: 1. Aufl.
    Subjects: Advertising; Nature in advertising; Bildkommunikation; Natur <Motiv>; Werbebotschaft; Emotionale Werbung
    Scope: 239 S., Ill.
    Notes:

    Teilw. zugl.: Hannover, Univ., Diss., 2000
  16. Emotional Branding in der Automobilindustrie - ein Schlüssel zu langfristigem Markenerfolg?
    Author: Nadler, Sabrina; Rennhak, Carsten
    Published: 2011
    Publisher:  Universitätsbibliothek Tübingen, Tübingen

    In der Automobilindustrie vollzieht sich aktuell ein Wandel von der Technik- zur Kundenorientierung. Die Konsumenten sollen Produkte und Dienstleistungen nicht nur einfach nutzen, sondern eine emotionale Bindung zu ihnen aufbauen und sie im Idealfall... more

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    In der Automobilindustrie vollzieht sich aktuell ein Wandel von der Technik- zur Kundenorientierung. Die Konsumenten sollen Produkte und Dienstleistungen nicht nur einfach nutzen, sondern eine emotionale Bindung zu ihnen aufbauen und sie im Idealfall sogar lieben. Seit Gobé (2001) werden entsprechende Markenführungsansätze mit dem Schlagwort "Emotional Branding" bezeichnet.

     
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    Content information
    Volltext (kostenfrei)
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Online
    Other identifier:
    hdl: 10419/57419
    Series: Reutlinger Diskussionsbeiträge zu Marketing & Management ; 2009,5
    Subjects: Markenführung; Emotion; Markenimage; Erfolgsfaktor; Kfz-Industrie; Deutschland; Emotionale Werbung; Kraftfahrzeugindustrie
    Scope: Online-Ressource
  17. Emotional appeal, disappointment, and a concept of virtual indifference curves
    Author: Güntzel, Joachim
    Published: 2014
    Publisher:  Duale Hochschule Baden-Württemberg, Ravensburg

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    C 273576
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9783945218006
    Series: Schriftenreihe der Fakultät für Wirtschaft der Dualen Hochschule Baden-Württemberg Ravensburg ; 2014, 01
    Subjects: Emotion; Nutzenfunktion; Konsumtheorie; Kundenzufriedenheit; Emotionale Werbung; Markenimage; Theorie
    Scope: 14 Bl., graph. Darst.
  18. Delighting baby boomers and millennials
    factors that matter most
    Author: Bednarz Beauchamp, Michelle; Barnes, Donald C.
    Published: 2015

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    Source: Union catalogues
    Language: English
    Media type: Article (journal)
    Format: Print
    Parent title: In: Journal of marketing theory and practice; Statesboro, GA : Assoc., 1992; 23(2015), 3, Seite 338-350

    Subjects: Zielgruppe; Altersgruppe; Geschlechterforschung; Emotionale Werbung
  19. Effects of processing fluency on affective and cognitive judgments
    Author: Golla, Benedikt Maximilian Johannes
    Published: 2017

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    Content information
    Source: Union catalogues
    Language: English
    Media type: Dissertation
    Format: Print
    Subjects: Werbepsychologie; Wahrnehmung; Verbrauchereinstellung; Emotionale Werbung; Entscheidung unter Unsicherheit; Experiment
    Scope: 212 verschieden gezählte Seiten, Diagramme, 21 cm
    Notes:

    Enthält mehrere Beiträge

    Dissertation, Johann Wolfgang Goethe-Universität Frankfurt am Main, 2017