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  1. Web - enjeux de confiance
  2. Electronic commerce
    principles and practice
    Published: ©2002
    Publisher:  Academic Press, San Diego

    This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four... more

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    This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation. *Offers a generalist's overview of the field and its major players for people with little or no technical background *Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications *Projects and hands-on exercises conclude each chapter

     

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    Content information
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 0120959771; 9780120959778; 9780080505299; 0080505295
    RVK Categories: QP 650 ; QR 700
    Subjects: Commerce électronique; Electronic commerce; Electronic commerce; Theorie; Praxis; Electronic commerce; Electronic Commerce; Theorie; Praxis; Electronic Commerce; BUSINESS & ECONOMICS ; International ; Marketing; BUSINESS & ECONOMICS ; Marketing ; Multilevel; BUSINESS & ECONOMICS ; Exports & Imports; E-commerce
    Scope: Online Ressource (xxvii, 487 pages), illustrations
    Notes:

    Includes bibliographical references and index. - Print version record

    Getting Started with Electronic CommerceElectronic Commerce Fundamentals -- Electronic Commerce In Action -- Intranets and Extranets -- Electronic Data Interchange -- Electronic Payment Systems -- Marketing and Advertising on the Web -- Technologies and Applications to Support Electronic Commerce -- Infrastructure for Electronic Commerce -- Personal, Social, Organizational, Legal, Tax, and International Issues -- Security Issues and Measures: Protecting Electronic Commerce Resources -- Building a Successful Electronic Commerce Site: A Life Cycle Approach -- Appendix A: Basic Web Literacy and Instructions for Creating Web Pages -- Glossary.

  3. Online-Geschäftsmodelle für Fachverlage
    Author: Roth, Margit
    Published: 2007
    Publisher:  peniope, München

    Universitätsbibliothek Erlangen-Nürnberg, Hauptbibliothek
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    Bayerische Staatsbibliothek
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    Universitätsbibliothek der LMU München
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    ISBN: 9783936609325; 3936609322
    Other identifier:
    9783936609325
    RVK Categories: AN 48100
    DDC Categories: 070
    Series: Buchhandel der Zukunft ; 7
    Subjects: Commerce électronique; Sites Web - Conception; Édition électronique; Website; Electronic Commerce; Gestaltung; Fachverlag
    Scope: 221 S., zahlr. schw.-w. Abb., 210 mm x 148 mm
    Notes:

    Zugl.: München, Univ., Diss., 2006