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  1. Our Master’s Voice : Advertising
    Author: Rorty, James
    Published: 2020

    “I was an ad-man once,” James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The... more

     

    “I was an ad-man once,” James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley.

     
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    Source: OAPEN
    Language: English
    Media type: Ebook
    Format: Online
    Other identifier:
    Subjects: Advertising & society; Communication studies; Advertising
    Other subjects: advertising and society; communication studies; advertising
    Scope: 1 electronic resource (318 p.)
  2. "Deutsche Kultur" und Werbung – Studien zur Geschichte der Wirtschaftswerbung von 1918 bis 1945
    Author: Schug, Alexander
    Published: 2010
    Publisher:  Humboldt-Universität zu Berlin

    This dissertation offers a history of modern commercial advertising during the first half of the twentieth century and demonstrates that despite cultural barriers, advertising colonized the everyday world of Germans and began to encroach upon “German... more

     

    This dissertation offers a history of modern commercial advertising during the first half of the twentieth century and demonstrates that despite cultural barriers, advertising colonized the everyday world of Germans and began to encroach upon “German culture”. The work shows that the construct of “German culture” was not only defined by bourgeois high culture, but rather increasingly by factors from consumer culture. The imagery of advertising shaped national icons, created modified “surfaces” (for example, through illuminated ad media) and perceptions of space. Likewise, the logic of market differentiation and marketing began to determine social interactions as well as political communication (Hitler branding). This development did not progress without conflict: Debates surrounding both advertising as well as the direct confrontation between cultural critics and advertisers make clear that there was a massive collision between two mentalities. This allowed a conflict to emerge between traditional, guild thinking, high cultural representations and a putatively authentic aesthetics of content, on the one hand, and on the other hand, a “world of appearances” and aesthetic of the exterior form. One question in particular played a central role in this debate, namely: the extent to which capitalism, the market economy, consumption and the aesthetics of the modern Lebenswelt with its specific (commercial) texture were in accord with ideas of “Germanness.” Die Arbeit präsentiert die Geschichte der modernen Wirtschaftswerbung in der ersten Hälfte des 20. Jahrhunderts und zeigt, dass Werbung trotz kultureller Barrieren die Alltagswelten der Deutschen kolonialisierte und Einfluss auf die „deutsche Kultur“ nahm. Die Arbeit zeigt, dass das Konstrukt der „deutschen Kultur“ nicht ausschließlich durch die bürgerliche Hochkultur definiert wurde, sondern zunehmend auch durch Einflüsse der Konsumkultur bestimmt war. Die Bilderwelten der Werbung prägten nationale Ikonen, schufen (bspw. durch Leuchtwerbung) modifizierte "Oberflächen" und Raumwahrnehmungen, ebenso wie die Logik der Marktdifferenzierung und des Marketing soziale Interaktionen als auch die politische Kommunikation (Hitler als Marke) zu bestimmen begann. Diese Entwicklung verlief nicht konfliktfrei. Sowohl die Debatten über Werbung als auch die direkte Konfrontation zwischen Kulturkritikern und Werbern verdeutlichen den massiven Zusammenprall zweier Mentalitäten, die den Konflikt von traditionellem zünftigem Denken, hochkultureller Repräsentation sowie einer vermeintlich authentischen Ästhetik des Inhalts auf der einen Seite und einer "Welt des Scheins" und einer Ästhetik der äußeren Form auf der anderen Seite hervortreten ließ. In dieser Debatte spielte eine Frage eine zentrale Rolle: inwieweit Kapitalismus, Marktwirtschaft, Konsum und die Ästhetik der modernen Lebenswelt mit ihrer spezifischen (werblichen) Oberflächenstruktur mit Vorstellungen "des Deutschen" zu vereinbaren waren.

     
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  3. Fashion Media and Sustainability : Encouraging Ethical Consumption via Journalism and Influencers
    Author: Denisova, Anastasia
    Published: 2021
    Publisher:  University of Westminster Press, London

    Fashion is among the biggest polluters, yet the media still promote throwaway fast fashion. The growing fashion public relations industry encourages and enables this media coverage. This policy brief identifies patterns in the way journalists and... more

     

    Fashion is among the biggest polluters, yet the media still promote throwaway fast fashion. The growing fashion public relations industry encourages and enables this media coverage. This policy brief identifies patterns in the way journalists and influencers cover fashion which contribute to unsustainable buying behaviours. Recent research recommends practical steps to improve media coverage to make consumption sustainable, by changing consumers’ understanding and reducing the pressure on them to buy ‘fast’ satisfaction. Policy recommendations here suggested are based on original analysis of 1,000+ media artefacts in the UK – from magazines to newspapers, gossip weeklies to Instagram influencers. Researcher Anastasia Denisova proposes regulation of vocabulary and of affiliated links in journalism and social media, greater discussion of the psychology of buying and a ‘paid advertisement label’. Also recommended is a more proactive approach to be taken by magazines and other media with the aim of promoting restyling advice and more sustainable coverage for readers of differing financial means.

     
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    Source: OAPEN
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781912656912; 9781912656929; 9781912656936
    Other identifier:
    Subjects: Consumerism; Advertising; Press & journalism; Communication studies; Cultural studies; Media studies
    Other subjects: shopping; celebrities; journalism; sustainability; fashion; social media
    Scope: 1 electronic resource (38 p.)
  4. Global marketing and advertising
    understanding cultural paradoxes
    Author: Mooij, Marieke K. <<de>>
    Published: 2014
    Publisher:  Sage Publ., Thousand Oaks, Calif. [u.a.]

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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9781452257174
    RVK Categories: QP 680
    Edition: 4. ed.
    Subjects: Target marketing; Advertising; Consumer behavior
    Scope: XX, 395 S., Ill., graph. Darst., 254 mm x 177 mm
    Notes:

    Literaturangaben
  5. Global marketing and advertising
    understanding cultural paradoxes
    Author: Mooij, Marieke K. <<de>>
    Published: 2005
    Publisher:  Sage, Thousand Oaks, Calif. [u.a.]

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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 1412914752; 1412914760
    RVK Categories: HF 655 ; QP 680
    Edition: 2. ed.
    Subjects: Target marketing; Advertising; Consumer behavior
    Scope: XVI, 269 S., ill
  6. Global marketing and advertising
    understanding cultural paradoxes
    Author: Mooij, Marieke K. <<de>>
    Published: 2010
    Publisher:  Sage Publ., Thousand Oaks, Calif. [u.a.]

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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9781412970419
    RVK Categories: AP 17200 ; QP 680
    Edition: 3. ed.
    Subjects: Target marketing / Cross-cultural studies <LCSH>; Advertising / Cross-cultural studies <LCSH>; Consumer behavior / Cross-cultural studies <LCSH>; Target marketing; Advertising; Consumer behavior
    Scope: XVIII, 323 S., Ill., graph. Darst.
  7. <<The>> girl on the magazine cover
    the origins of visual stereotypes in American mass media
    Author: Kitch, Carolyn L.
    Published: 2001
    Publisher:  Univ. of North Carolina Press, Chapel Hill [u.a.]

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    Source: Union catalogues
    Language: English
    Media type: Dissertation
    Format: Print
    ISBN: 9780807826539; 0807826537; 9780807849781; 0807849782
    RVK Categories: AP 23383 ; AP 27680 ; AP 26720
    Subjects: Array; Array; Array; Array; Array; Array; Mass media and culture; Stereotypes (Social psychology); Advertising; Women in mass media; Mass media; Visual communication
    Scope: XII, 252 S., Ill, 24 cm.
    Notes:

    Zugl.: Philadelphia, Temple Univ., Diss., 1998
  8. Global marketing and advertising
    understanding cultural paradoxes
    Author: Mooij, Marieke K. <<de>>
    Published: 1998
    Publisher:  Sage Publ., Thousand Oaks, Calif. [u.a.]

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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 0803959699; 0803959702
    RVK Categories: QP 680
    Subjects: Target marketing; Advertising; Consumer behavior
    Scope: XX, 316 S., Ill., graph. Darst.
  9. Global marketing and advertising
    understanding cultural paradoxes
    Author: Mooij, Marieke K. <<de>>
    Published: 2006
    Publisher:  SAGE Publ., Thousand Oaks, Calif. [u.a.]

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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 1412914752; 1412914760
    RVK Categories: QP 680
    Edition: 2. ed.
    Subjects: Target marketing; Advertising; Consumer behavior
    Scope: XVI, 269 S., Ill., graph. Darst., 26 cm
  10. 60s fashion
    vintage fashion and beauty ads
    Contributor: Heimann, Jim (Publisher)
    Published: 2007
    Publisher:  Taschen, Köln [u.a.]

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    Source: Union catalogues
    Contributor: Heimann, Jim (Publisher)
    Language: English; French; German
    Media type: Book
    Format: Print
    ISBN: 3822849359; 9783822849354
    RVK Categories: AP 17250 ; AP 17442 ; QR 526
    Series: Icons
    Subjects: Advertising; Advertising; Fashion
    Scope: ca. 190 S., überw. Ill., 20 cm
    Notes:

    Text in English, French and German
  11. Poetik und Poesie der Werbung
    Ästhetik und Literarizität an der Schnittstelle von Kunst und Kommerz
    Author: Allen, Martina
    Published: 2017; © 2017
    Publisher:  Transcipt Verlag, Bielefeld

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    Content information
    Volltext (URL des Erstveröffentlichers)
    Source: Staatsbibliothek zu Berlin
    Language: German
    Media type: Ebook
    Format: Online
    ISBN: 9783839438268
    RVK Categories: ES 980 ; AP 17440 ; AP 17458 ; EC 2460 ; ET 760
    Edition: 1st ed
    Series: Konsumästhetik ; v.2
    Subjects: Advertising; Literatur; Werbung <Motiv>; Werbesprache; Werbung; Dichtersprache
    Scope: 1 online resource (243 pages)
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    Description based on publisher supplied metadata and other sources
  12. A method of interpreting literature
    Author: Spitzer, Leo
    Published: 1949
    Publisher:  Smith College, Northampton, Mass

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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Edition: 1. print.
    Series: Smith College lectures ; 3
    Subjects: Poetry; Advertising
    Scope: 149 S.
  13. How to use advertising to build strong brands
    Published: c1999
    Publisher:  Sage Publications, Thousand Oaks, Calif

    This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts more

     

    This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts

     
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 1452267553; 9781452267555
    Series: Advertising
    Subjects: Advertising; Brand name products
    Scope: Online-Ressource (394 p), ill
    Notes:

    Includes bibliographical references and index

    Introduction / John Philip Jones

    Brands: Added Values and Brand EquityBrands and Added Values / John Philip Jones

    Brand Ideas and Their Importance: "When Do You Tell the Agency What the Brand Means?" / Harold F. Clark, Jr.

    Brands and Their Symbols / Judie Lannon

    Gestalt: How Brands Are Influenced by Multiple Communications / John Philip Jones

    Brands and Advertising / Roderick White

    Brand Equity: Do We Really Need It? / Paul Feldwick

    Putting a Price on Brand Equity / David Haigh

    Parity: Consumer Perceptions That All Brands Are Alike / John Philip Jones

    Brand Management / John Philip Jones

    New and Growing BrandsA Marketing Template for New Brands / John Philip Jones

    The Initial Growth Cycle of a New Brand / John Philip Jones

    New Brands: Success Rate and Criteria for Success / Jan S. Slater

    Exploring Brand Magic / Alexander L. Biel

    How Advertising Builds Brand Equity / Andy Farr

    Mature BrandsLife-Cycle Theory / John Philip Jones

    The Defensive Role of Advertising / Paul Feldwick

    Are All Consumers Equal? Segmentation: The Statute of Limitations / Mark Stockdale

    Relationship Marketing / John Dalla Costa

    A Picture of a Brand: Campbell's Soup / Carla V. Lloyd

    The Case for Collectible Brands / Jan S. Slater

    Brand Concepts in Unexpected FieldsPolitical Advertising: How It Works and Who Benefits / Filip Palda, Kristian Palda

    Cable Television Stations as Brands / Mary Baumgartner Jones.
  14. Advertising diversity
    ad agencies and the creation of Asian American consumers
    Author: Shankar, Shalini
    Published: 2015
    Publisher:  Duke University Press, Durham

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    Staats- und Universitätsbibliothek Bremen
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    02.m.9150
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9780822358640; 9780822358770; 9780822375616
    RVK Categories: LB 56610 ; LC 13610
    Subjects: Advertising; Asian American consumers; Asian Americans; Stereotypes (Social psychology) in advertising; Advertising agencies; Minorities in advertising
    Scope: xii, 314 pages, illustrations, 23 cm
    Notes:

    Includes bibliographical references (pages 275-305) and index

    The pitchAccount planning -- Creative -- Account services -- Production and media -- Audience testing.
  15. Männerdiskurse in der deutschen und polnischen Anzeigenwerbung von 1995 bis 2009
    eine diskurslinguistische Analyse
    Author: Baj, Barbara
    Published: [2015]; © 2015
    Publisher:  Peter Lang Edtion, Frankfurt am Main

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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
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    Otto-von-Guericke-Universität, Universitätsbibliothek
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    2015.06168:1
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    Content information
    Source: Staatsbibliothek zu Berlin
    Language: German
    Media type: Dissertation
    Format: Print
    ISBN: 3631660545; 9783631660546
    Other identifier:
    9783631660546
    RVK Categories: GC 7371 ; AP 28680
    DDC Categories: 400#DNB
    Series: Studien zur Text- und Diskursforschung ; Band 11
    Subjects: German language; Polish language; Men; Advertising; Discourse analysis; Sociolinguistics
    Scope: 399 Seiten, Illustrationen, Diagramme, 22 cm
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    Dissertation, Ernst-Moritz-Arndt-Universität Greifswald, 2014
  16. Jesus and the Adman
    Author: Brook, Rhidian
    Published: 1998
    Publisher:  Flamingo, London

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    Universitätsbibliothek Freiburg
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    GE 99/825
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 0002257580
    Subjects: Advertising
    Scope: 194 S.
  17. Sherwood Anderson
    early writings
    Author: Anderson, Sherwood
    Published: 1989
    Publisher:  Kent State Univ. Press, Kent, Ohio [u.a.]

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    Niedersächsische Staats- und Universitätsbibliothek Göttingen
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    Source: Union catalogues
    Contributor: White, Ray Lewis (Hrsg.)
    Language: English
    Media type: Book
    Format: Print
    ISBN: 0873383745
    Subjects: Advertising
    Other subjects: Anderson, Sherwood (1876-1941)
    Scope: XIII, 179 S, Ill
  18. Mediating the human body
    technology, communication, and fashion
    Contributor: Fortunati, Leopoldina (Herausgeber); Riccini, Raimonda (Herausgeber); Katz, James Everett (Herausgeber)
    Published: 2003
    Publisher:  L. Erlbaum Associates, Mahwah, N.J

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    Universität Mainz, Bereichsbibliothek Philosophicum, RVK-Aufstellung
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    200 AP 15860 F745
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  19. Schlüsselwerke der Werbeforschung
    Contributor: Meitz, Tino G.K (Herausgeber); Borchers, Nils S (Herausgeber); Naderer, Brigitte (Herausgeber)
    Published: 2022
    Publisher:  Springer Fachmedien Wiesbaden, Wiesbaden ; Springer International Publishing AG, Cham

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    Bibliothek der Hochschule Darmstadt, Zentralbibliothek
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    Source: Union catalogues
    Contributor: Meitz, Tino G.K (Herausgeber); Borchers, Nils S (Herausgeber); Naderer, Brigitte (Herausgeber)
    Language: German
    Media type: Ebook
    Format: Online
    ISBN: 9783658365080; 3658365080
    Other identifier:
    RVK Categories: AP 17200
    DDC Categories: 650; 300
    Edition: 1st ed. 2022
    Subjects: Werbeforschung; Wissenschaftliche Literatur; Communication in organizations; Advertising; Mass media; Sociology; Marketing; Organizational and Strategic Communication; Advertising; Media Sociology; Sociological Theory; Marketing
    Scope: 1 Online-Ressource (XIV, 389 Seiten), 13 Abb.
  20. Shopping as comedy
    a Victorian scrapbook
    Contributor: Easley, Alexis (Herausgeber); Parrett, Jeremy
    Published: 2024
    Publisher:  Routledge, London ; Taylor & Francis Group

    This volume is a critical edition of a Victorian scrapbook, composed of cuttings from advertising images from the 1880's. These images are arranged in hand-drawn domestic spaces and embellished with watercolour details. At the foot of each page is a... more

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    This volume is a critical edition of a Victorian scrapbook, composed of cuttings from advertising images from the 1880's. These images are arranged in hand-drawn domestic spaces and embellished with watercolour details. At the foot of each page is a handwritten running text, written by an unknown Victorian author, that provides a narrative to explain the accompanying images. The album also includes four original short stories, interspersed by twenty-three vignettes, which, like advertisements in a magazine, echo and reinforce themes in the surrounding content. The album highlights issues of concern to women at the fin de siècle: romance, marriage, shopping, and house decoration. The satirical commentary on late Victorian shopping and commodity culture provides a fascinating insight into the interests and responses of consumers during this period. The volume will be of great interest to students and scholars of literary and advertising history.

     
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    Source: Union catalogues
    Contributor: Easley, Alexis (Herausgeber); Parrett, Jeremy
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781032725864; 1032725869; 9781040021866; 1040021867; 9781040021859; 1040021859
    Other identifier:
    Subjects: English wit and humor; Shopping; Advertising; LITERARY CRITICISM / European / English, Irish, Scottish, Welsh; LITERARY CRITICISM / General
    Scope: 1 Online-Ressource (xxxviii, 152 pages), illustrations
  21. Produktwahrnehmung und stilistischer Wandel
    Author: Jaspersen, Thomas
    Published: 1985
    Publisher:  Campus-Verl., Frankfurt [u.a.]

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    Zentralinstitut für Kunstgeschichte, Bibliothek
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    Universität der Bundeswehr München, Universitätsbibliothek
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    Technische Hochschule Nürnberg Georg Simon Ohm, Bibliothek
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    Universitätsbibliothek Erlangen-Nürnberg, Wirtschafts- und Sozialwissenschaftliche Zweigbibliothek
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    Universitätsbibliothek Passau
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    Universitätsbibliothek Regensburg
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    Universitätsbibliothek Würzburg
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    ISBN: 3593334372
    RVK Categories: QP 624 ; ZG 9148
    Subjects: Kulturwandel; Produktgestaltung; Advertising; Decorative arts; Design; Stilwandel; Wahrnehmung; Ästhetik; Kunsthandwerk; Akzeptanz; Produktgestaltung; Wandel; Industriedesign; Kunstbetrachtung
    Scope: VIII, 256 S., Ill.
    Notes:

    Zugl.: Kassel, Gesamthochsch., Diss.
  22. Semantische Dichte
    Assoziativität in Poesie und Werbesprache
    Author: Blumenthal, Peter
    Published: 1983
    Publisher:  Niemeyer, Tübingen

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    Universitätsbibliothek Augsburg
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    Universitätsbibliothek Bamberg
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    Universitätsbibliothek Bayreuth
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    Universitätsbibliothek Eichstätt-Ingolstadt
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    Universitätsbibliothek Erlangen-Nürnberg, Hauptbibliothek
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    Bayerische Staatsbibliothek
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    Universitätsbibliothek der LMU München
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    Universitätsbibliothek Passau
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    Universitätsbibliothek Regensburg
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    Universitätsbibliothek Würzburg
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    ISBN: 3484220309
    RVK Categories: AP 17480 ; EC 3500 ; ET 455 ; ET 475 ; ID 7040
    Series: Konzepte der Sprach- und Literaturwissenschaft ; 30
    Subjects: Associatie (taalkunde); Gedichten; Reclame; Semantische relaties; Stijlfiguren; Lyrik; Advertising; Poetics; Semantics; Wortassoziation; Semantik; Dichtersprache; Werbesprache
    Scope: XI, 140 S.
  23. Metaphern und Idiome in szenischen Texten, in der Werbe- und Pressesprache
    Author: Reger, Harald
    Published: 1980
    Publisher:  Buske, Hamburg

    Location:
    Universitätsbibliothek Augsburg
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    Universitätsbibliothek Bamberg
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    Universitätsbibliothek Eichstätt-Ingolstadt
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    Location:
    Universitätsbibliothek der LMU München
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    Location:
    Universität der Bundeswehr München, Universitätsbibliothek
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    Location:
    Universitätsbibliothek Erlangen-Nürnberg, Erziehungswissenschaftliche Zweigbibliothek Nürnberg
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    Location:
    Universitätsbibliothek Passau
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    Universitätsbibliothek Regensburg
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    ISBN: 3871184403
    RVK Categories: AP 27760 ; GC 9556 ; GD 8980
    Subjects: Deutsch; Advertising; German language; Metaphor; Zeitungssprache; Deutsch; Metapher; Phraseologie
    Scope: 152 S.
  24. Werbung in einem mehrsprachigen Land
    = La publicité dans un pays plurilingue
    Published: 1986
    Publisher:  Univ.-Verl., Freiburg, Schweiz

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    Universitätsbibliothek Bayreuth
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    Universitätsbibliothek Eichstätt-Ingolstadt
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    Bayerische Staatsbibliothek
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    Universitätsbibliothek der LMU München
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    Location:
    Universität der Bundeswehr München, Universitätsbibliothek
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    Source: Union catalogues
    Language: Italian; French; German
    Media type: Book
    ISBN: 3727803827
    RVK Categories: AP 17200 ; QP 630
    Series: Öffentliche soziale Kommunikation / Reihe Werkpapiere ; 18
    Subjects: Agence publicité; Congrès - 1986; Culture; Message publicitaire; Publicité; Suisse; Advertising; Mehrsprachigkeit; Werbung
    Scope: 152 S., Ill., graph. Darst.
    Notes:

    Beitr. teilw. dt., teilw. franz.
  25. Advertising the American dream
    making way for modernity, 1920 - 1940
    Author: Marchand, Roland
    Published: 1985
    Publisher:  Univ. of California Press, Berkeley [u.a.]

    Location:
    Universitätsbibliothek Bamberg
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    Bayerische Staatsbibliothek
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    Universitätsbibliothek der LMU München
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0520052536
    RVK Categories: AP 17580 ; EC 7500 ; HG 625
    Edition: 1. print.
    Subjects: Publicité - États-Unis - Histoire; Reclame; Geschichte; Advertising; Ikonographie; Gesellschaft; Geschichte; Werbegrafik; Werbung
    Scope: XXII, 448 S., Ill.