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  1. Religion - marketing's unwitting godparent
    a case study of coffee branding and consumer loyalty
    Author: Ulrich, Michael Leo
    Published: 2019
    Publisher:  Nomos, Baden-Baden

    Dieses Buch vermittelt ein tiefes Verständnis der Analogie zwischen Marketing und Religion. Konsument*innen werden mit nahezu perfekter Werbung dazu angeregt, bezüglich des beworbenen Produkts ein Weltbild mit dazu passendem Ethos zu konstruieren.... more

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    Dieses Buch vermittelt ein tiefes Verständnis der Analogie zwischen Marketing und Religion. Konsument*innen werden mit nahezu perfekter Werbung dazu angeregt, bezüglich des beworbenen Produkts ein Weltbild mit dazu passendem Ethos zu konstruieren. Extreme Kundenloyalität und hohe Gewinnmargen sind die Folgen. Untersucht wird die Werbekampagne „Nespresso. What else?“. Die Studie basiert auf einer audio-visuellen Analyse ausgewählter Werbespots und auf einer Analyse von Primärdaten von Nespresso-Kund*innen sowie, als Kontrollgruppe, von Konsument*innen anderer Kaffee-Marken. Die statistisch hoch signifikanten Ergebnisse sind eindrücklich und machen betroffen. Sie vermitteln ein Verständnis dafür, wie der Tauschwert eines an sich profanen Konsumguts auf ein Vielfaches seines Gebrauchswerts gesteigert werden kann, und wie, ganz im Sinne Walter Benjamins, losgelöst von nüchternen Produktattributen, ein Produkt eine äußerst starke symbolische Aufladung erfährt. This book provides an in-depth understanding of the analogy between marketing and religion: how an effective marketing campaign makes consumers construct an entire worldview with a corresponding ethos regarding an advertised commodity, which results in exceptional consumer loyalty and high profit margins. This book scrutinises the advertising campaign ‘Nespresso. What else?’. The study is based on an audio-visual analysis of selected commercials, and on an analysis based on primary data about Nespresso drinkers and, as a control group, about consumers of other coffee brands. The statistically highly significant results are impressive and to some degree disturbing. They shed light on how the exchange value of a profane consumer item is increased to a multiple of its use value and how, in accordance with Walter Benjamin’s thesis, the symbolic charging of a commodity, stripped of its profane attributes, is taken to extremes.

     
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    Volltext (lizenzpflichtig)
    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Dissertation
    Format: Online
    ISBN: 9783845298818
    Other identifier:
    RVK Categories: AP 14200
    Edition: 1st Edition
    Series: Media and religion ; volume 3
    Media and Religion | Medien und Religion ; 3
    Subjects: Kulturtheorie; Religionswissenschaft; Religion; Weltbild; semiotics; Index; Symbol; Nespresso; Markenbildung; commodity; consumer; circuit of culture; Ethos; worldview; motivations; Motivationen; moods; Stimmungen; Coffee; Coffee-Branding; postmodern; Phantasmagoria; use value; exchange value; Semiotik; icon; iconical sign; indexical sign; symbolic sign; Coffee Branding; Advertising; Advertising; Branding; Marketing; Branding; Kundenloyalität; Werbekampagne; advertising campaign; brand; Fan; customer loyalty; fan; loyalty; tie; Bindung; Loyalität; Werbung; marketing
    Scope: 1 Online-Ressource (281 Seiten), Illustrationen
    Notes:

    Dissertation, Ludwig-Maximilians-Universität München, 2018
  2. The Wall at the Edge of the World
    Author: Hunter, Damion
    Published: 2021
    Publisher:  SAGA Egmont, Copenhagen

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    Source: Union catalogues
    Contributor: Reeve, Martin (Erzähler); Hunter, Damion (Künstler)
    Language: English
    Media type: Book; Data medium
    Format: Online
    ISBN: 9788726869521
    Other identifier:
    Edition: ungekürzte Ausgabe
    Other subjects: (Produktform)Downloadable audio file; (BISAC Subject Heading)FIC022030; (Produktform (spezifisch))MP3 format; (BISAC Subject Heading)FIC019000; (VLB-WN)9112; Ancient Rome; Great Britain; Syria; surgeon; Emperor; Roman Empire; centurion; soldier; Roman; loyalty; love; war; military campaign; invasion; historical; (VLB-WN)9114
    Scope: Online-Ressource
  3. The Legions of the Mist
    Author: Hunter, Damion
    Published: 2021
    Publisher:  SAGA Egmont, Copenhagen

  4. Politics of Identity
    In the Fiction of Hanif Kureishi
    Author: Guin, Aindrilla
    Published: 2013
    Publisher:  LAP LAMBERT Academic Publishing, Saarbrücken

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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9783659374609; 3659374601
    Other identifier:
    9783659374609
    Edition: 1. Aufl.
    Other subjects: (Produktform)Electronic book text; Gender; mid-life; Bohemianism; Religious Fundamentalism; (VLB-WN)1510: Geisteswissenschaften allgemein; hybridity; loyalty; assimilation; Politics of Representation; identity crisis; hostland; inbetweenness; punk-identity
    Scope: Online-Ressource
    Notes:

    Lizenzpflichtig. - Vom Verlag als Druckwerk on demand angeboten
  5. Religion - marketing's unwitting godparent
    a case study of coffee branding and consumer loyalty
    Author: Ulrich, Michael Leo
    Published: 2019
    Publisher:  Nomos, Baden-Baden

    Dieses Buch vermittelt ein tiefes Verständnis der Analogie zwischen Marketing und Religion. Konsument*innen werden mit nahezu perfekter Werbung dazu angeregt, bezüglich des beworbenen Produkts ein Weltbild mit dazu passendem Ethos zu konstruieren.... more

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    Dieses Buch vermittelt ein tiefes Verständnis der Analogie zwischen Marketing und Religion. Konsument*innen werden mit nahezu perfekter Werbung dazu angeregt, bezüglich des beworbenen Produkts ein Weltbild mit dazu passendem Ethos zu konstruieren. Extreme Kundenloyalität und hohe Gewinnmargen sind die Folgen. Untersucht wird die Werbekampagne „Nespresso. What else?“. Die Studie basiert auf einer audio-visuellen Analyse ausgewählter Werbespots und auf einer Analyse von Primärdaten von Nespresso-Kund*innen sowie, als Kontrollgruppe, von Konsument*innen anderer Kaffee-Marken. Die statistisch hoch signifikanten Ergebnisse sind eindrücklich und machen betroffen. Sie vermitteln ein Verständnis dafür, wie der Tauschwert eines an sich profanen Konsumguts auf ein Vielfaches seines Gebrauchswerts gesteigert werden kann, und wie, ganz im Sinne Walter Benjamins, losgelöst von nüchternen Produktattributen, ein Produkt eine äußerst starke symbolische Aufladung erfährt. This book provides an in-depth understanding of the analogy between marketing and religion: how an effective marketing campaign makes consumers construct an entire worldview with a corresponding ethos regarding an advertised commodity, which results in exceptional consumer loyalty and high profit margins. This book scrutinises the advertising campaign ‘Nespresso. What else?’. The study is based on an audio-visual analysis of selected commercials, and on an analysis based on primary data about Nespresso drinkers and, as a control group, about consumers of other coffee brands. The statistically highly significant results are impressive and to some degree disturbing. They shed light on how the exchange value of a profane consumer item is increased to a multiple of its use value and how, in accordance with Walter Benjamin’s thesis, the symbolic charging of a commodity, stripped of its profane attributes, is taken to extremes.

     
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    Content information
    Volltext (lizenzpflichtig)
    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Dissertation
    Format: Online
    ISBN: 9783845298818
    Other identifier:
    RVK Categories: AP 14200
    Edition: 1st Edition
    Series: Media and religion ; volume 3
    Media and Religion | Medien und Religion ; 3
    Subjects: Kulturtheorie; Religionswissenschaft; Religion; Weltbild; semiotics; Index; Symbol; Nespresso; Markenbildung; commodity; consumer; circuit of culture; Ethos; worldview; motivations; Motivationen; moods; Stimmungen; Coffee; Coffee-Branding; postmodern; Phantasmagoria; use value; exchange value; Semiotik; icon; iconical sign; indexical sign; symbolic sign; Coffee Branding; Advertising; Advertising; Branding; Marketing; Branding; Kundenloyalität; Werbekampagne; advertising campaign; brand; Fan; customer loyalty; fan; loyalty; tie; Bindung; Loyalität; Werbung; marketing
    Scope: 1 Online-Ressource (281 Seiten), Illustrationen
    Notes:

    Dissertation, Ludwig-Maximilians-Universität München, 2018
  6. The impacts of value, disconfirmation and satisfaction on loyalty
    evidence from international higher education setting
    Author: Pham, Hiep Hung; Lai, Sue Ling; Quan Hoang Vuong
    Published: [2017]
    Publisher:  Université Libre de Bruxelles - Solvay Brussels School of Economics and Management, Centre Emile Bernheim, Brussels, Belgium

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    VS 311 (2017,35)
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    Volltext (kostenfrei)
    Volltext (kostenfrei)
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    hdl: 2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/262356
    Series: CEB working paper ; no 17, 035 (December 2017)
    Subjects: international student; loyalty; value; disconfirmation; satisfaction
    Scope: 1 Online-Ressource (circa 19 Seiten), Illustrationen
  7. The role of bonuses in loyalty programs
    a literature review
    Author: Hagström, Marcus; Rosengren, Sara; Hagberg, Johan
    Published: [2022]
    Publisher:  Stockholm School of Economics, [Stockholm]

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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: SSE working paper series in business administration ; no. 2022, 1
    Subjects: loyalty; loyalty programs; retail; bonus
    Scope: 1 Online-Ressource (circa 25 Seiten)
  8. Switching beers?
    the effects of switching costs on prices and profits in competitive markets
    Author: He, Xiaoyang; Siebert, Ralph
    Published: May 2021
    Publisher:  CESifo, Center for Economic Studies & Ifo Institute, Munich, Germany

    We consider a dynamic oligopoly on the beer market and study the differential effects of switching costs on product prices, market shares, and profits. Our demand estimation results show large differences in brand loyalty, and switching costs across... more

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    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    DS 63
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    We consider a dynamic oligopoly on the beer market and study the differential effects of switching costs on product prices, market shares, and profits. Our demand estimation results show large differences in brand loyalty, and switching costs across customer income segments and beer brands. Our supply estimation results show that the low-quality firm experiences a higher competitive pressure on price since low-quality consumers are more price sensitive and switch more easily to the high-quality firm’s product than vice versa. The high-quality firm is better shielded from price competition, as its consumers are less likely to switch to the low-quality product.

     
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    hdl: 10419/235435
    Series: CESifo working paper ; no. 9065 (2021)
    Subjects: consumer heterogeneity; differentiated products; dynamic oligopoly; dynamic pricing; loyalty; state dependence; switching costs
    Scope: 1 Online-Ressource (circa 55 Seiten), Illustrationen
  9. The concentration of digital markets
    how to preserve the conditions for effective and undistorted competition?
    Author: Marty, Frédéric
    Published: [2021]
    Publisher:  CIRANO, [Montréal]

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Cahier scientifique / CIRANO ; 2021s, 27
    Subjects: contestability; fairness; loyalty; Big Tech; concentration; exclusionary abuses
    Scope: 1 Online-Ressource (circa 33 Seiten)
  10. Divided loyalists or conditional cooperators?
    creating consensus about cooperation in multiple simultaneous social dilemmas
    Author: McCarter, Matthew W.; Samak, Anya C.; Sheremeta, Roman M.
    Published: 2014
    Publisher:  Chapman Univ., Economic Science Inst., Orange, Calif.

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Working papers / Chapman University, Economic Science Institute ; 14,16
    Subjects: cooperation; conditional cooperation; defection; loyalty; experiments; public goods,social dilemmas
    Scope: Online-Ressource (38 S.), graph. Darst.