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Displaying results 1 to 4 of 4.

  1. Marvel by design
    Contributor: Klanten, Robert (Publisher); Servert, Andrea (Publisher); Stinson, Liz; Klapper, Annika
    Published: 2021
    Publisher:  gestalten, Berlin

    Location:
    Freie Universität Berlin, Universitätsbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Staatliche Museen zu Berlin, Preußischer Kulturbesitz, Kunstbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
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    Source: Philologische Bibliothek, FU Berlin
    Contributor: Klanten, Robert (Publisher); Servert, Andrea (Publisher); Stinson, Liz; Klapper, Annika
    Language: German
    Media type: Book
    ISBN: 9783967040272; 3967040275
    Other identifier:
    9783967040272
    RVK Categories: AP 89060 ; AP 88740 ; AP 88950
    Corporations / Congresses:
    Marvel Comics Group
    Subjects: Grafikdesign; Comic
    Other subjects: Marvel; comics; superhero; graphic; design; history; storytelling; art; layout; lettering
    Scope: 319 Seiten, Illustrationen, 33 cm x 24.5 cm
    Notes:

    Zusatz auf Cover: "Grafikdesign und Editorial Design von Marvel"
  2. Marvel by design
    Contributor: Klanten, Robert (Herausgeber)
    Published: 2021
    Publisher:  gestalten, Berlin

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    Content information
  3. Marvel by design
    Contributor: Klanten, Robert (Publisher); Servert, Andrea (Publisher); Stinson, Liz; Klapper, Annika
    Published: 2021
    Publisher:  gestalten, Berlin

    Location:
    Universitätsbibliothek Bayreuth
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Bayerische Staatsbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Hochschule für Fernsehen und Film, Bibliothek
    Inter-library loan:
    No loan of volumes, only paper copies will be sent

    Location:
    Zentralinstitut für Kunstgeschichte, Bibliothek
    Inter-library loan:
    No loan of volumes, only paper copies will be sent
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    Content information
    Source: Union catalogues
    Contributor: Klanten, Robert (Publisher); Servert, Andrea (Publisher); Stinson, Liz; Klapper, Annika
    Language: German
    Media type: Book
    ISBN: 9783967040272; 3967040275
    Other identifier:
    9783967040272
    RVK Categories: AP 89060 ; AP 88740 ; AP 88950
    Corporations / Congresses:
    Marvel Comics Group
    Subjects: Grafikdesign; Comic
    Other subjects: Marvel; comics; superhero; graphic; design; history; storytelling; art; layout; lettering
    Scope: 319 Seiten, Illustrationen, 33 cm x 24.5 cm
    Notes:

    Zusatz auf Cover: "Grafikdesign und Editorial Design von Marvel"
  4. The Value of Online Interactions for Store Execution
    Author: Caro, Felipe; Martínez-de-Albéniz, Victor; Apaolaza, Borja
    Published: 2021
    Publisher:  SSRN, [S.l.]

    Problem definition: Omnichannel retailers interact with customers both online and offline. So far, they have used this richer information to optimize the sales process by designing the right channel and supply chain structures, and by personalizing... more

    Access:
    Verlag (kostenfrei)
    Resolving-System (kostenfrei)

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Inter-library loan:
    No inter-library loan

     

    Problem definition: Omnichannel retailers interact with customers both online and offline. So far, they have used this richer information to optimize the sales process by designing the right channel and supply chain structures, and by personalizing offer, pricing and promotions. We advance an additional dimension of omnichannel value: retailers can use online clickstreams to better understand customer needs, and optimize store layouts to maximize conversion. Methodology/results: We develop a model where in-store purchases depend on the customer’s product shopping list, and the effort required to locate and reach the products within the store. Product location in the store thus drives conversion. We then apply our model to a large home improvement retailer and find that preferences of store visitors are revealed by nearby online traffic to product pages, and hard-to-reach locations lead to lower conversion. We also do not find evidence of cross-selling. Finally, we optimize product-location assignments using our demand model and find that putting higher-interest and higher-price items in the most effective locations can increase revenues by about 10%. Managerial implications: Our results show how using online clickstream information for optimizing offline operations can create significant value. We also show that webrooming can be beneficial even in the absence of cross-selling

     
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    Series: IESE Business School Working Paper
    Subjects: Shopping lists; shopping baskets; clickstream; webrooming; demand estimation; layout
    Scope: 1 Online-Ressource (29 p)
    Notes:

    Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 18, 2021 erstellt