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Displaying results 1 to 9 of 9.

  1. Appropriating Thomas Jefferson, 1929-1945
    we are all Jeffersonians now
    Author: Heller, Caroline
    Published: [2019]; © 2019
    Publisher:  Peter Lang, Berlin ; Bern ; Wien

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    Bayerische Staatsbibliothek
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    Source: Union catalogues
    Language: English
    Media type: Dissertation
    ISBN: 9783631793671; 3631793677
    Other identifier:
    9783631793671
    DDC Categories: 800; 970
    Series: Mainzer Studien zur Amerikanistik ; Band 74
    Subjects: Politische Rede; Rezeption; Kollektives Gedächtnis; Diskursanalyse
    Other subjects: Jefferson, Thomas (1743-1826); Appropriating; Caroline; discourse analysis; Great Depression; Heller; Herget; icon; Jefferson; Jeffersonians; memory studies; Michael; political rhetoric; Rücker; Thomas; US communism; Winfried
    Scope: 461 Seiten, Illustrationen, 22 cm, 663 g
    Notes:

    Dissertation, ,
  2. Religion - marketing's unwitting godparent
    a case study of coffee branding and consumer loyalty
    Author: Ulrich, Michael Leo
    Published: 2019
    Publisher:  Nomos, Baden-Baden

    Dieses Buch vermittelt ein tiefes Verständnis der Analogie zwischen Marketing und Religion. Konsument*innen werden mit nahezu perfekter Werbung dazu angeregt, bezüglich des beworbenen Produkts ein Weltbild mit dazu passendem Ethos zu konstruieren.... more

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    Universität Potsdam, Universitätsbibliothek
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    Dieses Buch vermittelt ein tiefes Verständnis der Analogie zwischen Marketing und Religion. Konsument*innen werden mit nahezu perfekter Werbung dazu angeregt, bezüglich des beworbenen Produkts ein Weltbild mit dazu passendem Ethos zu konstruieren. Extreme Kundenloyalität und hohe Gewinnmargen sind die Folgen. Untersucht wird die Werbekampagne „Nespresso. What else?“. Die Studie basiert auf einer audio-visuellen Analyse ausgewählter Werbespots und auf einer Analyse von Primärdaten von Nespresso-Kund*innen sowie, als Kontrollgruppe, von Konsument*innen anderer Kaffee-Marken. Die statistisch hoch signifikanten Ergebnisse sind eindrücklich und machen betroffen. Sie vermitteln ein Verständnis dafür, wie der Tauschwert eines an sich profanen Konsumguts auf ein Vielfaches seines Gebrauchswerts gesteigert werden kann, und wie, ganz im Sinne Walter Benjamins, losgelöst von nüchternen Produktattributen, ein Produkt eine äußerst starke symbolische Aufladung erfährt. This book provides an in-depth understanding of the analogy between marketing and religion: how an effective marketing campaign makes consumers construct an entire worldview with a corresponding ethos regarding an advertised commodity, which results in exceptional consumer loyalty and high profit margins. This book scrutinises the advertising campaign ‘Nespresso. What else?’. The study is based on an audio-visual analysis of selected commercials, and on an analysis based on primary data about Nespresso drinkers and, as a control group, about consumers of other coffee brands. The statistically highly significant results are impressive and to some degree disturbing. They shed light on how the exchange value of a profane consumer item is increased to a multiple of its use value and how, in accordance with Walter Benjamin’s thesis, the symbolic charging of a commodity, stripped of its profane attributes, is taken to extremes.

     
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    Volltext (lizenzpflichtig)
    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Dissertation
    Format: Online
    ISBN: 9783845298818
    Other identifier:
    RVK Categories: AP 14200
    Edition: 1st Edition
    Series: Media and religion ; volume 3
    Media and Religion | Medien und Religion ; 3
    Subjects: Kulturtheorie; Religionswissenschaft; Religion; Weltbild; semiotics; Index; Symbol; Nespresso; Markenbildung; commodity; consumer; circuit of culture; Ethos; worldview; motivations; Motivationen; moods; Stimmungen; Coffee; Coffee-Branding; postmodern; Phantasmagoria; use value; exchange value; Semiotik; icon; iconical sign; indexical sign; symbolic sign; Coffee Branding; Advertising; Advertising; Branding; Marketing; Branding; Kundenloyalität; Werbekampagne; advertising campaign; brand; Fan; customer loyalty; fan; loyalty; tie; Bindung; Loyalität; Werbung; marketing
    Scope: 1 Online-Ressource (281 Seiten), Illustrationen
    Notes:

    Dissertation, Ludwig-Maximilians-Universität München, 2018
  3. “We are all constructors”. Milorad Pavić’s Zapis u znaku device as epiphanic retro-(post-) modernism
    Author: Ghilarducci, Manuel
    Published: 2022
    Publisher:  Humboldt-Universität zu Berlin, Berlin

    Milorad Pavić’s An Inscription in the Sign of the Virgin (1973) has not been the subject of scholarly investigation yet, although this story manifests a peculiar poetics of epiphany which aims to counter Yugoslavian (post-)modernity immanently by... more

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    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
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    Milorad Pavić’s An Inscription in the Sign of the Virgin (1973) has not been the subject of scholarly investigation yet, although this story manifests a peculiar poetics of epiphany which aims to counter Yugoslavian (post-)modernity immanently by using its own hybrid and fragmented strategies and to restore an allegedly lost totality and transcendentality by focusing on a mythological past. The text is structured as a postmodern play with language and literary conventions; but its ontological, phenomenological, linguistic and geopoetic implications carry a conservative character. Every movement the text makes towards fragmentation is followed by an opposite movement towards a restoration of traditional structures. For these reasons, I propose to label this poetics of epiphany as ‘retro-(post-)modernism’. In this article, I will focus on the mentioned issues by illustrating these opposite movements with the help of the philosophical concepts of Jean-Luc Marion, Martin Heidegger, Jacques Derrida and Gilles Deleuze and Félix Guattari. Peer Reviewed

     
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    Source: Union catalogues
    Language: English
    Media type: Article (journal)
    ISSN: 0044-3506
    Other identifier:
    Parent title:
    Other subjects: epiphany; retro-(post-)modernism; (post)modernity; icon; Ostindoeuropäische und keltische Literaturen
    Scope: 1 Online-Ressource (21 Seiten)
    Notes:

    This publication is with permission of the rights owner (De Gruyter) freely accessible.
  4. Appropriating Thomas Jefferson, 1929-1945
    we are all Jeffersonians now
    Author: Heller, Caroline
    Published: 2019
    Publisher:  Peter Lang, Berlin

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    Source: Union catalogues
    Language: English
    Media type: Dissertation
    Format: Print
    ISBN: 9783631793671; 3631793677
    Other identifier:
    9783631793671
    Series: Mainzer Studien zur Amerikanistik ; Band 74
    Subjects: Kollektives Gedächtnis; Rezeption; Politische Rede; Diskursanalyse
    Other subjects: Jefferson, Thomas (1743-1826); Jefferson, Thomas (1743-1826); (Produktform)Hardback; (Zielgruppe)Fachpublikum/ Wissenschaft; (BISAC Subject Heading)LIT004020; (BISAC Subject Heading)HIS000000: HISTORY / General; (BISAC Subject Heading)HIS036000: HISTORY / United States / General; (BISAC Subject Heading)HIS036040: HISTORY / United States / 19th Century; (BISAC Subject Heading)HIS036060: HISTORY / United States / 20th Century; (BISAC Subject Heading)HIS037060: HISTORY / Modern / 19th Century; (BISAC Subject Heading)HIS037070: HISTORY / Modern / 20th Century; (BISAC Subject Heading)HIS038000: HISTORY / Americas (North, Central, South, West Indies); (BISAC Subject Heading)LIT023000: LITERARY CRITICISM / American / Regional; (BISAC Subject Heading)LIT025010: LITERARY CRITICISM / Subjects & Themes / Historical Events; (BISAC Subject Heading)POL003000: POLITICAL SCIENCE / Civics & Citizenship; (BISAC Subject Heading)POL010000: POLITICAL SCIENCE / History & Theory; (BISAC Subject Heading)POL017000: POLITICAL SCIENCE / Public Affairs & Administration; (BISAC Subject Heading)POL020000: POLITICAL SCIENCE / American Government / State; (BISAC Subject Heading)POL023000: POLITICAL SCIENCE / Political Economy; (BISAC Subject Heading)POL029000: POLITICAL SCIENCE / Public Policy / Social Policy; (BIC subject category)DSBH: Literary studies: from c 1900 -; (BIC subject category)HBJK: History of the Americas; (BIC subject category)HBTB: Social & cultural history; (BIC subject category)JPA: Political science & theory; (BIC geographical qualifier)1KBB: USA; (BIC language qualifier (language as subject))2ABM: American English; (BIC time period qualifier)3JF: c 1700 to c 1800; (BIC time period qualifier)3JH: c 1800 to c 1900; (BIC time period qualifier)3JJG: c 1918 to c 1939 (Inter-war period); (BIC time period qualifier)3JJH: c 1939 to c 1945 (including WW2); Appropriating; Caroline; discourse analysis; Great Depression; Heller; Herget; icon; Jefferson; Jeffersonians; memory studies; Michael; political rhetoric; Rücker; Thomas; US communism; Winfried; (BISAC Subject Heading)LIT004020; (VLB-WN)1564: Hardcover, Softcover / Sprachwissenschaft, Literaturwissenschaft/Englische Sprachwissenschaft, Literaturwissenschaft
    Scope: 461 Seiten, Illustrationen, 22 cm, 663 g
    Notes:

    Dissertation, Universität Mainz, 2018
  5. Variations on a Canadian Theme
    Canadian Identities, Icons, Stereotypical Images and the Northern Myth
    Author: Kodó, Krisztina
    Published: 2014
    Publisher:  LAP LAMBERT Academic Publishing, Saarbrücken

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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9783659563126; 3659563129
    Other identifier:
    9783659563126
    Edition: 1. Aufl.
    Other subjects: (Produktform)Electronic book text; Identity; icon; Canadian culture; Impressionism; stereotypical images; Canadian north; northern myth; Emily Carr; Group of Seven; (VLB-WN)1559: Geschichte/Kulturgeschichte
    Scope: Online-Ressource
    Notes:

    Lizenzpflichtig. - Vom Verlag als Druckwerk on demand und/oder als E-Book angeboten
  6. Socio-Semiotics of Selected Contemporary Nigerian Dramatic Texts
    An Interdisciplinary Methodological Science
    Author: Shittu, Abimbola
    Published: 2014
    Publisher:  Scholars' Press, Saarbrücken

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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9783639663471; 3639663470
    Other identifier:
    9783639663471
    Edition: 1. Aufl.
    Other subjects: (Produktform)Electronic book text; Context; Symbol; Index; socio-semiotics; African Drama; Theatre Aesthetics; icon; Proxemics; Primary Signification; Secondary Signification; (VLB-WN)1560: Sprachwissenschaft, Literaturwissenschaft
    Scope: Online-Ressource
    Notes:

    Lizenzpflichtig. - Vom Verlag als Druckwerk on demand und/oder als E-Book angeboten
  7. Appropriating Thomas Jefferson, 1929-1945
    We Are All Jeffersonians Now
    Author: Heller, Caroline
    Published: 2019
    Publisher:  Peter Lang GmbH, Internationaler Verlag der Wissenschaften, Frankfurt a.M.

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    Source: Union catalogues
    Language: English
    Media type: Dissertation
    Format: Online
    ISBN: 9783631793978
    Other identifier:
    9783631793978
    Series: Mainzer Studien zur Amerikanistik ; 74
    Subjects: Kollektives Gedächtnis; Rezeption; Politische Rede; Diskursanalyse
    Other subjects: Jefferson, Thomas (1743-1826); Jefferson, Thomas (1743-1826); Jefferson, Thomas (1743-1826); (Produktform)Electronic book text; (Zielgruppe)Fachpublikum/ Wissenschaft; (BISAC Subject Heading)HIS000000: HISTORY / General; (BISAC Subject Heading)HIS036000: HISTORY / United States / General; (BISAC Subject Heading)HIS036040: HISTORY / United States / 19th Century; (BISAC Subject Heading)HIS036060: HISTORY / United States / 20th Century; (BISAC Subject Heading)HIS037060: HISTORY / Modern / 19th Century; (BISAC Subject Heading)HIS037070: HISTORY / Modern / 20th Century; (BISAC Subject Heading)HIS038000: HISTORY / Americas (North, Central, South, West Indies); (BISAC Subject Heading)LIT023000: LITERARY CRITICISM / American / Regional; (BISAC Subject Heading)LIT025010: LITERARY CRITICISM / Subjects & Themes / Historical Events; (BISAC Subject Heading)POL003000: POLITICAL SCIENCE / Civics & Citizenship; (BISAC Subject Heading)POL010000: POLITICAL SCIENCE / History & Theory; (BISAC Subject Heading)POL017000: POLITICAL SCIENCE / Public Affairs & Administration; (BISAC Subject Heading)POL020000: POLITICAL SCIENCE / American Government / State; (BISAC Subject Heading)POL023000: POLITICAL SCIENCE / Political Economy; (BISAC Subject Heading)POL029000: POLITICAL SCIENCE / Public Policy / Social Policy; (BIC subject category)DSBH: Literary studies: from c 1900 -; (BIC subject category)HBJK: History of the Americas; (BIC subject category)HBTB: Social & cultural history; (BIC subject category)JPA: Political science & theory; (BIC geographical qualifier)1KBB: USA; (BIC language qualifier (language as subject))2ABM: American English; (BIC time period qualifier)3JF: c 1700 to c 1800; (BIC time period qualifier)3JH: c 1800 to c 1900; (BIC time period qualifier)3JJG: c 1918 to c 1939 (Inter-war period); (BIC time period qualifier)3JJH: c 1939 to c 1945 (including WW2); Appropriating; Caroline; discourse analysis; Great Depression; Heller; Herget; icon; Jefferson; Jeffersonians; memory studies; Michael; political rhetoric; Rücker; Thomas; US communism; Winfried; (BISAC Subject Heading)LIT004020; (VLB-WN)9564
    Scope: Online-Ressource, 464 Seiten, 10 Illustrationen
    Notes:

    Dissertation, ,
  8. Minecraft Favorites Pack Game Guide Unofficial
    Author: Game, Hse
    Published: 2017
    Publisher:  epubli, Berlin

  9. Religion - marketing's unwitting godparent
    a case study of coffee branding and consumer loyalty
    Author: Ulrich, Michael Leo
    Published: 2019
    Publisher:  Nomos, Baden-Baden

    Dieses Buch vermittelt ein tiefes Verständnis der Analogie zwischen Marketing und Religion. Konsument*innen werden mit nahezu perfekter Werbung dazu angeregt, bezüglich des beworbenen Produkts ein Weltbild mit dazu passendem Ethos zu konstruieren.... more

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    Dieses Buch vermittelt ein tiefes Verständnis der Analogie zwischen Marketing und Religion. Konsument*innen werden mit nahezu perfekter Werbung dazu angeregt, bezüglich des beworbenen Produkts ein Weltbild mit dazu passendem Ethos zu konstruieren. Extreme Kundenloyalität und hohe Gewinnmargen sind die Folgen. Untersucht wird die Werbekampagne „Nespresso. What else?“. Die Studie basiert auf einer audio-visuellen Analyse ausgewählter Werbespots und auf einer Analyse von Primärdaten von Nespresso-Kund*innen sowie, als Kontrollgruppe, von Konsument*innen anderer Kaffee-Marken. Die statistisch hoch signifikanten Ergebnisse sind eindrücklich und machen betroffen. Sie vermitteln ein Verständnis dafür, wie der Tauschwert eines an sich profanen Konsumguts auf ein Vielfaches seines Gebrauchswerts gesteigert werden kann, und wie, ganz im Sinne Walter Benjamins, losgelöst von nüchternen Produktattributen, ein Produkt eine äußerst starke symbolische Aufladung erfährt. This book provides an in-depth understanding of the analogy between marketing and religion: how an effective marketing campaign makes consumers construct an entire worldview with a corresponding ethos regarding an advertised commodity, which results in exceptional consumer loyalty and high profit margins. This book scrutinises the advertising campaign ‘Nespresso. What else?’. The study is based on an audio-visual analysis of selected commercials, and on an analysis based on primary data about Nespresso drinkers and, as a control group, about consumers of other coffee brands. The statistically highly significant results are impressive and to some degree disturbing. They shed light on how the exchange value of a profane consumer item is increased to a multiple of its use value and how, in accordance with Walter Benjamin’s thesis, the symbolic charging of a commodity, stripped of its profane attributes, is taken to extremes.

     
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    Content information
    Volltext (lizenzpflichtig)
    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Dissertation
    Format: Online
    ISBN: 9783845298818
    Other identifier:
    RVK Categories: AP 14200
    Edition: 1st Edition
    Series: Media and religion ; volume 3
    Media and Religion | Medien und Religion ; 3
    Subjects: Kulturtheorie; Religionswissenschaft; Religion; Weltbild; semiotics; Index; Symbol; Nespresso; Markenbildung; commodity; consumer; circuit of culture; Ethos; worldview; motivations; Motivationen; moods; Stimmungen; Coffee; Coffee-Branding; postmodern; Phantasmagoria; use value; exchange value; Semiotik; icon; iconical sign; indexical sign; symbolic sign; Coffee Branding; Advertising; Advertising; Branding; Marketing; Branding; Kundenloyalität; Werbekampagne; advertising campaign; brand; Fan; customer loyalty; fan; loyalty; tie; Bindung; Loyalität; Werbung; marketing
    Scope: 1 Online-Ressource (281 Seiten), Illustrationen
    Notes:

    Dissertation, Ludwig-Maximilians-Universität München, 2018