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1. Customer Experience im Einzelhandel

   Einsatz digitaler In-Store-Technologien am Fallbeispiel Sephora Virtual Artist
   Author: Goetzeler, Teresa Anna; Jung, Hans H.; Kraft, Patricia

   Published: 2021

   Publisher:  Munich Business School, München

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   Source:	Union catalogues
   Language:	German
   Media type:	E-Journal
   Format:	Online
   ISSN:	2367-3869
   Other identifier:	urn: urn:nbn:de:101:1-2023011815073140046630
   Series:	Munich Business School Working Paper ; 2021-06
   Subjects:	Kundenorientierung; Einzelhandel; Kundenmanagement; Electronic Commerce; Erlebnismarketing; Verbraucherverhalten; Verbraucherzufriedenheit; Drogerie; Einzelhandel; Beziehungsmarketing; Schaufensterdekoration; Warenpräsentation; Digitalisierung
   Other subjects:	(stw)Drogerie; (stw)Einzelhandel; (stw)Beziehungsmarketing; (stw)Ladengestaltung; (stw)Digitalisierung; Brand experience; customer journey design; customer loyalty; digital customer experience; in-store technologies; augmented reality; virtual reality; online platforms; case study Sephora; Graue Literatur
   Scope:	Online-Ressource