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1. Empowered involvement and word of mouth: an agenda for academic inquiry

   Author: Oetting, Martin; Jacob, Frank

   Published: 2007

   Publisher:  ESCP-EAP, Berlin

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   Source:	Union catalogues
   Language:	English
   Media type:	Book
   Format:	Print
   RVK Categories:	QP 600 ; QB 910 ; QP 300 ; QP 620 ; QW 300 ; QP 600 ; QB 910 ; QP 300 ; QP 620 ; QW 300 ; QP 140
   Series:	ESCP-EAP working paper ; No. 28
   Subjects:	Marketing; Kommunikation; Verbraucherverhalten; Informationsverhalten; Experiment; Viral Marketing
   Other subjects:	(stw)Konsumgütermarketing; (stw)Kommunikation; (stw)Konsumentenverhalten; (stw)Informationsverhalten; (stw)Experiment; (stw)Virales Marketing; Word-of-mouth communication; consumer empowerment; consumer involvement; experimental research; marketing communication; opinion leader; viral marketing; Arbeitspapier; Graue Literatur
   Scope:	23 Bl., graph. Darst., 30 cm
   Notes:	Literaturverz. Bl. 18 - 23

2. Empowered Involvement and Word of Mouth

   an Agenda for Academic Inquiry
   Author: Oetting, Martin; Jacob, Frank

   Published: 2022

   Publisher:  ESCP Europe Wirtschaftshochschule Berlin, Berlin

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   Source:	Union catalogues
   Language:	English
   Media type:	E-Journal
   Format:	Online
   ISSN:	1619-7658
   Other identifier:	urn: urn:nbn:de:101:1-2022083110021573842969
   RVK Categories:	QP 600 ; QB 910 ; QP 300 ; QP 620 ; QW 300 ; QP 140 ; QP 600 ; QB 910 ; QP 300 ; QP 620 ; QW 300
   Series:	ESCP-EAP Working Paper ; 28
   Subjects:	Marketing; Kommunikation; Verbraucherverhalten; Informationsverhalten; Experiment; Viral Marketing
   Other subjects:	(stw)Konsumgütermarketing; (stw)Kommunikation; (stw)Konsumentenverhalten; (stw)Informationsverhalten; (stw)Experiment; (stw)Virales Marketing; Word-of-mouth communication; consumer empowerment; consumer involvement; experimental research; marketing communication; opinion leader; viral marketing; Arbeitspapier; Graue Literatur
   Scope:	Online-Ressource