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1. Intercultural Competence in the Information System Domain

   Author: Ha, Kyung-Hun

   Published: 2016

   Publisher:  ESCP Europe Wirtschaftshochschule Berlin, Berlin

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   Source:	Union catalogues
   Language:	English
   Media type:	Dissertation
   Format:	Online
   Other identifier:	urn: urn:nbn:de:101:1-201606105577
   Subjects:	Interkulturelle Kompetenz; Berufliche Qualifikation; Qualifikation; Informatiker; Informationstechnik; Beruf; Unternehmensberatung; EDV-Beratung; Personalentwicklung; Arbeitsleistung
   Other subjects:	(stw)Interkulturelle Kompetenz; (stw)Qualifikation; (stw)IT-Berufe; (stw)Unternehmensberatung; (stw)IT-Dienstleister; (stw)Personalentwicklung; (stw)Arbeitsleistung; (stw)Theorie; Higher Order Constructs; IT-Infrastructure Competence; IT-Infrastructure Consultant; Intercultural Competence; SEM
   Scope:	Online-Ressource
   Notes:	Berlin, ESCP Europe Wirtschaftshochschule Berlin, Diss., 2015

2. Análisis de la presencia del sector agrícola quinuero en los buscadores locales de Bolivia

   Author: Magne Andia, Noelia Debbie; Lenis Abastoflor, María Cecilia

   Published: Febrero 2024

   Publisher:  INESAD, [La Paz, Bolivia]

   Quinoa, a seed esteemed for its nutritional properties and deeply rooted historical significance in the southern highlands of Bolivia for over 6,000 years, has witnessed a transformation in its current landscape. Despite having been the world's... more

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   Kiel: ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel

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   ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel

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   DS 136

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   Quinoa, a seed esteemed for its nutritional properties and deeply rooted historical significance in the southern highlands of Bolivia for over 6,000 years, has witnessed a transformation in its current landscape. Despite having been the world's primary producer of this grain in the past, Bolivia has relinquished its leadership, grappling with challenges related to performance and competitiveness when compared to other nations. This paper advocates for the implementation of marketing strategies, specifically focusing on Search Engine Marketing, to enhance the online visibility of Bolivian quinoa and thereby rejuvenate its presence in the global market. To achieve this objective, an analysis of the online presence of this product is conducted, accompanied by recommendations for its improvement.

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   Source:	Union catalogues
   Language:	Spanish
   Media type:	Book
   Format:	Online
   Other identifier:	hdl: 10419/297035
   Series:	Serie documentos de trabajo sobre desarrollo / Instituto de Estudios Avanzados en Desarrollo ; no. 2024, 04
   Subjects:	Digital Marketing; online presence; web analytics; search engine strategies; SEO; SEM
   Scope:	1 Online-Ressource (circa 41 Seiten), Illustrationen