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1. Esports Sponsorship Effectiveness on Brand Association and Purchase Intent

   Author: Chen, Yi-Chun

   Published: 2021

   Publisher:  Munich Business School, München

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   Source:	Union catalogues
   Language:	English
   Media type:	E-Journal
   Format:	Online
   ISSN:	2367-3869
   Other identifier:	urn: urn:nbn:de:101:1-2021111516422622884280
   Series:	Munich Business School Working Paper ; 2021-05
   Subjects:	Computerspiel; Sponsoring; Markenimage; Verbraucher; Einstellung; Kaufentscheidung; Strukturgleichungsmodell
   Other subjects:	(stw)Computerspiel; (stw)Sponsoring; (stw)Markenimage; (stw)Verbrauchereinstellung; (stw)Kaufentscheidung; (stw)Strukturgleichungsmodell; (stw)Taiwan; Esports; Esports Sponsorship; Sponsorship Effectiveness; Purchase Intent; Brand Association; Arbeitspapier
   Scope:	Online-Ressource