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Chen, Yi-Chun
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Esports Sponsorship Effectiveness on Brand Association and Purchase Intent
Author:
Chen, Yi-Chun
Published:
2021
Publisher: Munich Business School, München
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Source:
Union catalogues
Language:
English
Media type:
E-Journal
Format:
Online
ISSN:
2367-3869
Other identifier:
urn:
urn:nbn:de:101:1-2021111516422622884280
Series:
Munich Business School Working Paper ; 2021-05
Subjects:
Computerspiel
;
Sponsoring
;
Markenimage
;
Verbraucher
;
Einstellung
;
Kaufentscheidung
;
Strukturgleichungsmodell
Other subjects:
(stw)Computerspiel
;
(stw)Sponsoring
;
(stw)Markenimage
;
(stw)Verbrauchereinstellung
;
(stw)Kaufentscheidung
;
(stw)Strukturgleichungsmodell
;
(stw)Taiwan
;
Esports
;
Esports Sponsorship
;
Sponsorship Effectiveness
;
Purchase Intent
;
Brand Association
;
Arbeitspapier
Scope:
Online-Ressource