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  1. Brand Storytelling in the Digital Age
    Theories, Practice and Application
    Author: Moin, S. M. A.
    Published: 2020
    Publisher:  Palgrave Macmillan, Cham ; Springer International Publishing

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    Ostbayerische Technische Hochschule Amberg-Weiden / Hochschulbibliothek Amberg
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    Technische Hochschule Augsburg
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    Universitätsbibliothek Bayreuth
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    Universitätsbibliothek Eichstätt-Ingolstadt
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    Hochschule für Angewandte Wissenschaften Hof - Hochschule Hof, Bibliothek
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    OTH- Ostbayerische Technische Hochschule Regensburg, Hochschulbibliothek
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    Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt, Abteilungsbibliothek Schweinfurt
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    Technische Hochschule Würzburg-Schweinfurt Bibliothek
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    Volltext (URL des Erstveröffentlichers)
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9783030590857
    Other identifier:
    RVK Categories: QP 624
    Subjects: Branding; Online Marketing/Social Media; Innovation/Technology Management; Branding (Marketing); Internet marketing; Management; Industrial management; Erzählen; Marke; Narrativität; Markenpolitik
    Scope: 1 Online-Ressource (XXI, 100 Seiten), 4 Illustrationen, 1 Illustration (farbig)
  2. Brand Storytelling in the Digital Age
    Theories, Practice and Application
    Author: Moin, S. M. A.
    Published: 2020
    Publisher:  Palgrave Macmillan, Cham ; Springer International Publishing

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    Freie Universität Berlin, Universitätsbibliothek
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    Hochschule für Technik und Wirtschaft Berlin, Hochschulbibliothek
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    Hochschule für Wirtschaft und Recht, Hochschulbibliothek, Campus Schöneberg
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    TU Berlin, Universitätsbibliothek
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    Brandenburgische Technische Universität Cottbus - Senftenberg, Universitätsbibliothek
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    Technische Hochschule Wildau, Hochschulbibliothek
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    Source: Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9783030590857
    Other identifier:
    RVK Categories: QP 624
    Subjects: Branding; Online Marketing/Social Media; Innovation/Technology Management; Branding (Marketing); Internet marketing; Management; Industrial management; Markenpolitik; Marke; Narrativität; Erzählen
    Scope: 1 Online-Ressource (XXI, 100 Seiten), 4 Illustrationen, 1 Illustration (farbig)
  3. <<The>> language of cosmetics advertising
    Author: Ringrow, Helen
    Published: [2016]
    Publisher:  Palgrave Macmillan, London

  4. <<The>> language of museum communication
    a diachronic perspective
    Author: Lazzeretti, Cecilia
    Published: [2016]
    Publisher:  Palgrave Macmillan, London

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  5. Translation and Social Media
    In Theory, in Training and in Professional Practice
    Author: Desjardins, Renée
    Published: 2017
    Publisher:  Palgrave Macmillan UK, London

    Location:
    Alice Salomon Hochschule Berlin, Bibliothek
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    Freie Universität Berlin, Universitätsbibliothek
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    Volltext (URL des Erstveröffentlichers)
    Source: Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781137522559
    Other identifier:
    Series: Palgrave Studies in Translating and Interpreting
    Subjects: Linguistics; Communication; Social media; Internet marketing; Literature / Translations; Translation and interpretation; Translation; Social Media; Translation Studies; Media Studies; Online Marketing/Social Media; Linguistik; Literatur
    Scope: 1 Online Ressource (XIII, 145 p. 6 illus)
  6. Brand Storytelling in the Digital Age
    Theories, Practice and Application
    Author: Moin, S. M. A.
    Published: 2020
    Publisher:  Palgrave Macmillan, Cham ; Springer International Publishing

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    Technische Hochschule Brandenburg, Hochschulbibliothek
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9783030590840; 9783030590857
    RVK Categories: QP 624
    Subjects: Branding; Online Marketing/Social Media; Innovation/Technology Management; Branding (Marketing); Internet marketing; Management; Industrial management; Marke; Markenpolitik; Erzählen; Narrativität
    Scope: XXI, 100 Seiten, 4 Illustrationen, 1 Illustration (farbig)
  7. Translation and Social Media
    In Theory, in Training and in Professional Practice
    Author: Desjardins, Renée
    Published: 2017
    Publisher:  Palgrave Macmillan UK, London

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    Universitätsbibliothek Bayreuth
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    Universitätsbibliothek Erlangen-Nürnberg, Hauptbibliothek
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    Universitätsbibliothek Passau
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    Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt, Abteilungsbibliothek Schweinfurt
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    Technische Hochschule Würzburg-Schweinfurt Bibliothek
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    Content information
    Volltext (URL des Erstveröffentlichers)
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781137522559
    Other identifier:
    Series: Palgrave Studies in Translating and Interpreting
    Subjects: Linguistics; Communication; Social media; Internet marketing; Literature / Translations; Translation and interpretation; Translation; Social Media; Translation Studies; Media Studies; Online Marketing/Social Media; Linguistik; Literatur
    Scope: 1 Online Ressource (XIII, 145 p. 6 illus)
  8. Brand storytelling in the digital age
    theories, practice and application
    Author: Moin, S. M. A.
    Published: [2020]
    Publisher:  Palgrave Pivot, Cham

    Export to reference management software   RIS file
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9783030590840
    Subjects: Branding (Marketing); Internet marketing; Management; Industrial management; Branding; Online Marketing/Social Media; Innovation/Technology Management
    Scope: xxi, 100 Seiten
    Notes:

    Enthält Literaturangaben

    1. Introduction: The Ancient Art of Storytelling and the Language of Marketing -- 2. Brand Storytelling: A Review of the Interdisciplinary Literature -- 3. Storytelling for Minds: Neuroscience’s Approaches to Branding -- 4. Storytelling for Hearts: Brand-Consumer Conversations in the Digital Age -- 5. Character and Plot: Narrative Structure and the Art of the Archetype Enactment -- 6. Conclusion: The Future of Storytelling