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1. E-Sport Sammlung

   Mosaik-Komplettedition
   Author: Schöber, Timo

   Published: 2022

   Publisher:  tredition, Hamburg

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   Source:	Union catalogues
   Language:	German
   Media type:	Ebook
   Format:	Online
   ISBN:	9783347646650; 3347646657
   Other identifier:	9783347646650 urn: urn:nbn:de:101:1-2022052322150757946360
   Edition:	1. Auflage
   Subjects:	E-Sport; Computerspiel; Videospiel
   Other subjects:	(Produktform)Electronic book text; (BISAC Subject Heading)SPO019000; (BISAC Subject Heading)WSBX; (VLB-WN)1441: Geschichte des Sports; E-Sport; Gaming; Esports; Sport; Digitalisierung; (Zielgruppe)E-Sport-Rezipienten; (BISAC Subject Heading)SPO019000: Geschichte des Sports; (BIC subject category)WSBX: Geschichte des Sports
   Scope:	Online-Ressource
   Notes:	Vom Verlag als Druckwerk on demand und/oder als E-Book angeboten

2. Esports Sponsorship Effectiveness on Brand Association and Purchase Intent

   Author: Chen, Yi-Chun

   Published: 2021

   Publisher:  Munich Business School, München

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   Source:	Union catalogues
   Language:	English
   Media type:	E-Journal
   Format:	Online
   ISSN:	2367-3869
   Other identifier:	urn: urn:nbn:de:101:1-2021111516422622884280
   Series:	Munich Business School Working Paper ; 2021-05
   Subjects:	Computerspiel; Sponsoring; Markenimage; Verbraucher; Einstellung; Kaufentscheidung; Strukturgleichungsmodell
   Other subjects:	(stw)Computerspiel; (stw)Sponsoring; (stw)Markenimage; (stw)Verbrauchereinstellung; (stw)Kaufentscheidung; (stw)Strukturgleichungsmodell; (stw)Taiwan; Esports; Esports Sponsorship; Sponsorship Effectiveness; Purchase Intent; Brand Association; Arbeitspapier
   Scope:	Online-Ressource