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  1. Development of the Generation 50plus
    Effects on retail marketing
    Author: Klebl, Kristin
    Published: 2012
    Publisher:  AV Akademikerverlag, Saarbrücken

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    Source: Union catalogues
    Language: German
    Media type: Ebook
    Format: Online
    ISBN: 9783639401516
    Other identifier:
    Edition: neue Ausg.
    Subjects: Älterer Mensch; Zielgruppe; Marketing; Marketing; Alter
    Other subjects: (Produktform)Electronic book text; demografischer Wandel; Seniors; Seniorenmarketing; Senior Marketing; Veränderung Werte; Change Value; Target Group; Demografic Change; (VLB-WN)1726: HC%2FFrauen-+und+Geschlechterforschung; (VLB-FS)Senior; (VLB-FS)Werte; retail; Handel; Senioren; Zielgruppen; Generation 45 plus; Generation 50 plus; Generation 55 plus; Generation 60 plus
    Scope: Online-Ressource
    Notes:

    Lizenzpflichtig. - Vom Verlag als Druckwerk on demand angeboten
  2. Development of the generation 50plus
    effects on retail marketing
    Author: Klebl, Kristin
    Published: 2007
    Publisher:  VDM, Müller, Saarbrücken

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