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1. Europa 5.0

   ein Geschäftsmodell für unseren Kontinent
   Author: Frieden, Luc; Heinen, Nicolaus; Leithner, Stephan

   Published: [2016]

   Publisher:  Campus Verlag, Frankfurt

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   Inhaltsverzeichnis

   Source:	Union catalogues
   Language:	German
   Media type:	Book
   Format:	Print
   ISBN:	9783593505411; 359350541X; 9783593433387; 9783593433394
   RVK Categories:	MK 5050 ; QG 100
   DDC Categories:	330
   Subjects:	Europa; Wirtschaftspolitik; Wirtschaftskrise; Globalisierung <Motiv>; Kapitalmarkt; ;
   Other subjects:	Business idea; Business model; Business plan; Businessmodell; Businessplan; Deutsche Bank; Deutsche Bank AG; Economy; Erlösmodell; Europa; Europe; Europäische Länder; Europäische Staaten; Gesamtwirtschaft; Geschäftsidee; Geschäftskonzept; Geschäftsmodell; Geschäftsplan; Politics; Politik; Unternehmerische Idee; Volkswirtschaft; Wirtschaft; Wirtschaft (Volkswirtschaft; 1301 : Sachbuch Wirtschaft & Gesellschaft; 201601: Programm
   Scope:	264 Seiten, 22 cm

2. Concurrent business and distribution strategy planning using Bayesian networks

   Author: Petříka, Theodor; Plajner, Martin

   Published: [2023]

   Publisher:  Institute of Economic Studies, Faculty of Social Sciences, Charles University in Prague, Prague

   Business and distribution strategy planning are usually carried out in a sequence. A company first devises a business plan and then a distribution strategy able to accommodate it. The separation in planning can lead to a sub-optimal decision. We... more

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   Kiel: ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel

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   ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel

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   DS 167

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   Business and distribution strategy planning are usually carried out in a sequence. A company first devises a business plan and then a distribution strategy able to accommodate it. The separation in planning can lead to a sub-optimal decision. We propose a method of how to concurrently plan both strategies, using a Bayesian network. We present three modifications of our concurrent optimization model which are based on different optimization objectives - distribution strategy costs minimization, revenue maximization, and profit maximization. The derivation of all model modifications and the collection process of the required inputs are described in detail. The presented model is tested on a business case of the company Pilsner Urquell, a world-renowned brewery based in Pilsen, Czechia. Using the company's historical data from 01/2017 - 12/2017, we design the cost-optimum distribution strategy in the Czech market for the years 2018 - 2020. Our results are then compared with the real company development over the same period. With our model, we show that the company could have selected a more cost-effective distribution strategy in 2017.

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   Source:	Union catalogues
   Language:	English
   Media type:	Book
   Format:	Online
   Other identifier:	hdl: 10419/286332
   Series:	IES working paper ; 2023, 3
   Subjects:	Bayesian Networks; Business plan; Concurrent planning; Concurrent Optimization Model; Distribution strategy
   Scope:	1 Online-Ressource (circa 28 Seiten), Illustrationen