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Displaying results 1 to 5 of 5.

  1. Französisch in Afrika - Französisch in Frankreich
    kontrastive Untersuchungen zu festen Wendungen
    Author: Brands, Ragna
    Published: [2017]
    Publisher:  Peter Lang Edition, Frankfurt am Main

    Location:
    Universitätsbibliothek Bielefeld
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Bibliotheken Romanisches Seminar und Institut für Slavistik
    Signature:
    FS 460/21
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Location:
    Universitäts- und Landesbibliothek Münster
    Signature:
    3L 19673
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
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  2. Französisch in Afrika - Französisch in Frankreich
    kontrastive Untersuchungen zu festen Wendungen
    Author: Brands, Ragna
    Published: [2017]
    Publisher:  Peter Lang Edition, Frankfurt am Main

    Location:
    Universitäts- und Landesbibliothek Münster, Zentralbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
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  3. Französisch in Afrika - Französisch in Frankreich
    kontrastive Untersuchungen zu festen Wendungen
    Author: Brands, Ragna
    Published: [2017]
    Publisher:  Peter Lang Edition, Frankfurt am Main

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    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    ISBN: 9783631725832; 3631725833
    Other identifier:
    9783631725832
    Subjects: Französisch; Phraseologie; Französisch; Phraseologie
    Other subjects: (Produktform)Hardback; (Zielgruppe)Fachpublikum/ Wissenschaft; (DDC-Sachgruppen der Deutschen Nationalbibliografie)440; (BISAC Subject Heading)FOR000000: FOREIGN LANGUAGE STUDY / General; (BISAC Subject Heading)FOR009000: FOREIGN LANGUAGE STUDY / German; (BISAC Subject Heading)LAN000000: LANGUAGE ARTS & DISCIPLINES / General; (BISAC Subject Heading)LAN006000: LANGUAGE ARTS & DISCIPLINES / Grammar & Punctuation; (BISAC Subject Heading)LAN009000: LANGUAGE ARTS & DISCIPLINES / Linguistics / General; (BISAC Subject Heading)LAN018000: LANGUAGE ARTS & DISCIPLINES / Speech; (BISAC Subject Heading)LAN021000: LANGUAGE ARTS & DISCIPLINES / Vocabulary; (BIC subject category)2ADF: French; (BIC subject category)2HX: Other African languages; (BIC subject category)CFG: Semantics, discourse analysis, etc; (BIC subject category)CFK: Grammar, syntax & morphology; (BIC subject category)CFM: Lexicography; (BIC subject category)D: Literature & literary studies; (Afrikanische) Frankophonie; Afrika; Brands; Datenbankrecherche; festen; Frankreich; Französisch; Funktionsverbgefüge; Kontrastive; Körperteilsymbolik; Ragna; Signifikanzprüfung; Untersuchungen; Wendungen; Zeitungskorpora; Pressesprache; (VLB-WN)1566: Hardcover, Softcover / Sprachwissenschaft, Literaturwissenschaft/Romanische Sprachwissenschaft, Literaturwissenschaft
    Scope: 357Seiten, Illustrationen, 22 cm, 560 g
    Notes:

    Dissertation, Universität Köln, 2016
  4. Global giants and local stars
    how changes in brand ownership affect competition
    Author: Alviarez, Vanessa; Head, Keith; Mayer, Thierry
    Published: June 2021
    Publisher:  Inter-American Development Bank, Department of Research and Chief Economist, [Washington, DC]

    We assess the consequences for consumers in 76 countries of multinational acquisitions in beer and spirits. Outcomes depend on how changes in ownership affect markups versus efficiency. We find that owner fixed effects contribute very little to the... more

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    Resolving-System (kostenfrei)
    Resolving-System (kostenfrei)

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    DS 144
    Inter-library loan:
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    We assess the consequences for consumers in 76 countries of multinational acquisitions in beer and spirits. Outcomes depend on how changes in ownership affect markups versus efficiency. We find that owner fixed effects contribute very little to the performance of brands. On average, foreign ownership tends to raise costs and lower appeal. Using the estimated model, we simulate the consequences of counter-factual national merger regulation. The US beer price index would have been 4-7% higher without divestitures. Up to 30% savings could have been obtained in Latin America by emulating the pro-competition policies of the US and EU.

     
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    hdl: 10419/237448
    Series: IDB working paper series ; no IDB-WP-1149
    Subjects: Multinationals; Oligopoly; Markups; Concentration; Firm effects; Brands; Frictions; Mergers and acquisitions; Competition policy
    Scope: 1 Online-Ressource (circa 70 Seiten), Illustrationen
  5. Essays on How Consumers Respond to Positive Brand-to-Brand Interactions
    Author: Zhou, Lingrui
    Published: 2023

    With the current digital age and the rise of social media, consumers are privy to a wide variety of content from brands and media figures (e.g., celebrities, content creators, athletes, influencers). I focus on investigating the effects of observing... more

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    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    With the current digital age and the rise of social media, consumers are privy to a wide variety of content from brands and media figures (e.g., celebrities, content creators, athletes, influencers). I focus on investigating the effects of observing positive interactions between brands or human brands on consumer perceptions. In the first essay, across six studies, I showcase that praising one’s competitor—via “brand-to-brand praise”—often heightens preference for the praiser more so than other common forms of communication, such as self-promotion or benevolent information. This is because brand-to-brand praise increases perceptions of brand warmth, which leads to enhanced brand evaluations and choice. In my second essay, across seven studies, I demonstrate how consumers enjoy viewing positive interactions between media figures and that viewing these interactions increase interest in and attitudes towards the focal media figure. This effect is driven by the humanization of the media figure, such that these positive interactions allow the media figure to seem more human to the consumer. Together, these essays showcase how the public display of positive exchanges can help brands by enhancing consumer perceptions.

     
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    Source: Union catalogues
    Language: English
    Media type: Dissertation
    Format: Online
    ISBN: 9798379569259
    Series: Dissertations Abstracts International
    Subjects: Web studies; Brand communications; Brands; Consumer perceptions; Social media; Media figures
    Scope: 1 Online-Ressource (199 p.)
    Notes:

    Source: Dissertations Abstracts International, Volume: 84-11, Section: A. - Advisor: Cutright, Keisha;Chartrand, Tanya

    Dissertation (Ph.D.), Duke University, 2023