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Displaying results 1 to 25 of 121.

  1. Das Groteske in Literatur und Werbung
    Author: Georgi, Oliver
    Published: 2003
    Publisher:  Ibidem-Verl., Stuttgart

    Location:
    Ruhr-Universität Bochum, Universitätsbibliothek
    Signature:
    HZA15346
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    Location:
    Landesbibliothekszentrum Rheinland-Pfalz / Rheinische Landesbibliothek
    Signature:
    2003/5601
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    Location:
    Universitäts- und Stadtbibliothek Köln, Hauptabteilung
    Signature:
    30A4923
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    Location:
    Universitäts- und Landesbibliothek Münster
    Signature:
    016 4531#1
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    Location:
    Universitäts- und Landesbibliothek Münster
    Signature:
    016 4531#2
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    Location:
    Universitäts- und Landesbibliothek Münster
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    3F 52057
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    Universitäts- und Landesbibliothek Münster
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    016 4531
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    ISBN: 389821253X
    Subjects: Deutsch; Literatur; Das Groteske; Anzeigenwerbung
    Scope: 165 S., Ill.
    Notes:

    Literaturverz. S. 153 - 159
  2. Bild und Text in der Anzeigenwerbung
    eine kontrastiv-interkulturelle Studie anhand von deutschen und arabischen Werbeanzeigen
    Author: Beaizak, Mohamed
    Published: 2012
    Publisher:  Lang, Frankfurt am Main [u.a.]

    Location:
    Ruhr-Universität Bochum, Universitätsbibliothek
    Signature:
    HYA9486
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    Location:
    Ruhr-Universität Bochum, Fakultät für Philologie, Germanistisches Institut, Bibliothek
    Signature:
    Diss GER 2011/4
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Dissertation
    ISBN: 9783631631584; 3631631588
    Other identifier:
    9783631631584
    DDC Categories: 650
    Series: Europäische Hochschulschriften : Reihe 21, Linguistik ; 375
    Subjects: Anzeigenwerbung; Interkulturelle Kompetenz
    Scope: 303 S., Ill.
    Notes:

    Zugl.: Bochum, Univ., Diss., 2011
  3. Frauenfeindliche Werbung
    Sexismus als heimlicher Lehrplan
    Contributor: Schmerl, Christiane
    Published: 1980
    Publisher:  Elefanten-Press-Verl., Berlin (West)

    Location:
    Universitätsbibliothek J. C. Senckenberg, Zentralbibliothek (ZB)
    Signature:
    Q 81.935.90
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    Location:
    Universität Gießen, Zweigbibliothek im Philosophikum II
    Signature:
    009 MS 3010 S347
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    Universität Mainz, Bereichsbibliothek Georg Forster-Gebäude
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    17 663
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    Universität Marburg, Universitätsbibliothek
    Signature:
    070 4 2017/01341
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    Universität Marburg, Universitätsbibliothek
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    001 LCZ SW 2175
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    Location:
    Stadtbibliothek Worms
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    -Mag- U 2682
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    Source: Union catalogues
    Contributor: Schmerl, Christiane
    Language: German
    Media type: Book
    Format: Print
    ISBN: 3885200392
    RVK Categories: AP 17440 ; DH 1000 ; MS 3200 ; QP 631 ; MS 3010
    Series: EP ; 39
    Subjects: Frau; Werbung; Sexismus; Frau <Motiv>; Anzeigenwerbung; Frauenfeindlichkeit; Soziale Rolle; Werbung; Frau; Soziale Rolle; Sexualität
    Scope: 175 S., zahlr. Ill.
    Notes:

    Literaturverz. S. 174 - 175
  4. Französische Werbung aus semiotischer und rhetorischer Sicht
    Author: Lehmann, Katharina
    Published: 1998
    Publisher:  Lang, Frankfurt am Main

    Location:
    Universitätsbibliothek J. C. Senckenberg, Zentralbibliothek (ZB)
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    86.380.21
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    Universitätsbibliothek Kassel, Standort Holländischer Platz
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    25 Frz CT 8001
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    Universität Mainz, Zentralbibliothek
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    7350 FAC 4790
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    Universität Marburg, Universitätsbibliothek
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    001 IZD SF 4225 E
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    ISBN: 3631330634
    RVK Categories: ID 2661
    Series: Europäische Hochschulschriften. Reihe 13, Französische Sprache und Literatur ; 231
    Subjects: Französisch; Werbesprache; Rhetorische Figur; Anzeigenwerbung; Kunstsemiotik; Semiotik; Rhetorik
    Scope: 179 Seiten, Illustrationen, 21 cm
    Notes:

    Dissertation, Universität Köln, 1995
  5. Le plurilinguisme dans la publicité
    Author: Lemaire, Stefanie
    Published: 2000
    Publisher:  Cuvillier, Göttingen

    Location:
    Universitätsbibliothek J. C. Senckenberg, Zentralbibliothek (ZB)
    Signature:
    13.077.11
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    Content information
    Source: Union catalogues
    Language: French
    Media type: Dissertation
    Format: Print
    ISBN: 3897128381
    RVK Categories: ER 930 ; ES 132 ; ID 2661
    Edition: 1. Aufl.
    Subjects: Anzeigenwerbung; Mehrsprachigkeit
    Scope: 528 S., Ill., 21 cm
    Notes:

    Zugl.:Bochum, Univ., Diss., 1999
  6. Das Groteske in Literatur und Werbung
    Author: Georgi, Oliver
    Published: 2003
    Publisher:  Ibidem-Verl., Stuttgart

    Location:
    Universitätsbibliothek J. C. Senckenberg, Zentralbibliothek (ZB)
    Signature:
    87.594.64
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    Hochschul- und Landesbibliothek Fulda, Standort Heinrich-von-Bibra-Platz
    Signature:
    2003/3560
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    Location:
    Universität Gießen, Bibliothek Germanistik
    Signature:
    P 9 / 27.80
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    Location:
    Universität Mainz, Bereichsbibliothek Philosophicum, Standort Germanistik I / Kulturanthropologie und Germanistik II
    Signature:
    L 63 - G 26
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    Location:
    Universität Marburg, Universitätsbibliothek
    Signature:
    D 2004/0080
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 389821253X
    Other identifier:
    9783898212533
    RVK Categories: GE 3718
    Subjects: Deutsch; Literatur; Das Groteske; Anzeigenwerbung
    Scope: 165 S., Ill., 21 cm
    Notes:

    Literaturverz. S. 153 - 159
  7. [Kunstwerke als Werbemittel]
    Kunstzitate in der Anzeigenwerbung seit den Siebzigern in der BRD
    Author: Oesterholz-Kraemer, Ursula
    Published: 2006
    Publisher:  SZ Offsetdruck-Verl., Sankt Augustin

    Location:
    TU Darmstadt, Universitäts- und Landesbibliothek - Lichtwiese
    Signature:
    -030-D III oeste
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    Location:
    Universitätsbibliothek J. C. Senckenberg, Bibliothek Sprach- und Kulturwissenschaften (BSKW)
    Signature:
    03/AP 17380 O29
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    Universitätsbibliothek Gießen
    Signature:
    000 LH 60000 O29
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    Universitätsbibliothek Kassel, Standort Kunsthochschulbibliothek
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    75 Kun 467 OES
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    Location:
    Universität Mainz, Bereichsbibliothek Georg Forster-Gebäude
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    56 OES 1
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    Universität Mainz, Bereichsbibliothek Georg Forster-Gebäude / Kunstgeschichte
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    B6 g/2
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    Location:
    Universität Marburg, Bibliothek Kunst und Kulturwissenschaften, Kunstgeschichte
    Signature:
    M XIII 620
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    ISBN: 3932436083
    Other identifier:
    9783932436086
    RVK Categories: AP 17380 ; LH 60000
    DDC Categories: 700; 650
    Subjects: Kunstwerk; Zitat; Anzeigenwerbung; Kunst <Motiv>; Werbung
    Scope: 202 S., Ill.
    Notes:

    Zugl.: Bonn, Univ., Diss., 2005 u.d.T.: Empirische Untersuchung zur Verwendung und Bedeutung von Kunstzitaten in der Anzeigenwerbung der letzten drei Jahrzehnte in der BRD
  8. The adman in the parlor
    magazines and the gendering of consumer culture ; 1880s to 1910s
    Author: Garvey, Ellen Gruber
    Published: 1996
    Publisher:  Oxford Univ. Press, New York [u.a.]

    Location:
    Universitätsbibliothek J. C. Senckenberg, Bibliothekszentrum Geisteswissenschaften (BzG)
    Signature:
    KA 708.42
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    Location:
    Universität Mainz, Bereichsbibliothek Georg Forster-Gebäude / USA-Bibliothek
    Signature:
    813.409 GAR
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 0195092961; 0195108221
    RVK Categories: HT 1110
    Subjects: Unterhaltungsliteratur; Werbung; Kurzgeschichte; Verbraucherverhalten; Anzeigensprache; Magazin <Zeitschrift>; Anzeigenwerbung
    Scope: VIII, 230 S., zahlr. Ill.
  9. Hyperkörper in der Anzeigenwerbung des 20. Jahrhunderts
    Author: Bonacker, Kathrin
    Published: 2002
    Publisher:  Jonas-Verl., Marburg

    Location:
    TU Darmstadt, Universitäts- und Landesbibliothek - Stadtmitte
    Signature:
    /AP 17380 B697
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    Location:
    TU Darmstadt, Universitäts- und Landesbibliothek - Stadtmitte
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    /AP 17380 B697
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    Universitätsbibliothek J. C. Senckenberg, Bibliothek Sprach- und Kulturwissenschaften (BSKW)
    Signature:
    03/LH 84120 B697
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    Location:
    Universität Frankfurt, Dr. Senckenbergisches Institut für Geschichte und Ethik der Medizin, Bibliothek
    Signature:
    Kultur 120 2002/4
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    Location:
    Universität Gießen, Fachbibliothek Geschichts- und Kulturwissenschaften / Bibliothek im Historischen Institut
    Signature:
    Dz 86
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    Location:
    Universitätsbibliothek Kassel, Standort Brüder-Grimm-Platz, Landesbibliothek und Murhardsche Bibliothek der Stadt Kassel
    Signature:
    35 2002 A 2765
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    Location:
    Universität Mainz, Bereichsbibliothek Philosophicum, Standort Germanistik I / Kulturanthropologie und Germanistik II
    Signature:
    R 19 - B 62
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    Location:
    Universität Mainz, Bereichsbibliothek Georg Forster-Gebäude / Kunstgeschichte
    Signature:
    N h/21
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    Universität Marburg, Universitätsbibliothek
    Signature:
    Z 2001/0012, 2
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    Universität Marburg, Universitätsbibliothek
    Signature:
    001 LCZ U 3329
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    ISBN: 389445296X
    RVK Categories: AP 17380 ; LC 24015 ; LH 84120
    Subjects: Anzeigenwerbung; Körper <Motiv>
    Scope: 143 S., zahlr. Ill., 24 cm
    Notes:

    Vollst. zugl.:Marburg, Univ., Diss., 2000 u.d.T.: Bonacker, Kathrin: Hyperkörper
  10. Die soziokulturelle Konstruktion von Geschlecht in der deutschen Anzeigenwerbung. Eine inhaltsanalytische Untersuchung geschlechtsspezifischer Darstellungen am Beispiel der Anzeigenwerbung des Life-Style-Magazins „NEON“
    Author: Neigenfind, Constanze
    Published: 2015
    Publisher:  Ostfalia Hochschule für angewandte Wissenschaften, Braunschweig-Wolfenbüttel

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    Verlag (kostenfrei)

    Location:
    Technische Hochschule Bingen, Bibliothek
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    Bibliothek der Hochschule Darmstadt, Zentralbibliothek
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    Evangelische Hochschule Darmstadt, Bibliothek
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    TU Darmstadt, Universitäts- und Landesbibliothek - Stadtmitte
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    Bibliothek der Frankfurt University of Applied Sciences
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    Universitätsbibliothek J. C. Senckenberg, Zentralbibliothek (ZB)
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    Bibliothek des Bischöflichen Priesterseminars
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    Hochschul- und Landesbibliothek Fulda, Standort Heinrich-von-Bibra-Platz
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    Technische Hochschule Mittelhessen, Hochschulbibliothek Gießen
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    Universitätsbibliothek Gießen
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    Universitätsbibliothek Kassel, Landesbibliothek und Murhardsche Bibliothek der Stadt Kassel
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    Akademie der Wissenschaften und der Literatur, Bibliothek
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    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Online
    Other identifier:
    DDC Categories: 300
    Subjects: Geschlechterforschung; Anzeigenwerbung; Geschlecht; Geschlechterstereotyp; Massenmedien
    Scope: 1 Online-Ressource
    Notes:

    Bachelorarbeit, Braunschweig-Wolfenbüttel, Ostfalia Hochschule für angewandte Wissenschaften,
  11. Bild und Text in der Anzeigenwerbung
    eine kontrastiv-interkulturelle Studie anhand von deutschen und arabischen Werbeanzeigen
    Author: Beaizak, Mohamed
    Published: 2012
    Publisher:  Lang, Frankfurt am Main

    Location:
    Universitätsbibliothek J. C. Senckenberg, Zentralbibliothek (ZB)
    Signature:
    89.735.30
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    Location:
    Universitätsbibliothek Kassel, Standort Holländischer Platz
    Signature:
    25 Ger BT 4260
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    ISBN: 9783631631584; 3631631588
    Other identifier:
    9783631631584
    RVK Categories: QP 632 ; GD 8944
    DDC Categories: 650
    Series: Europäische Hochschulschriften. Reihe 21, Linguistik ; 375
    Subjects: Anzeigenwerbung; Interkulturelle Kompetenz
    Scope: 303 Seiten, Illustrationen, 210 mm x 148 mm, 400 g
    Notes:

    Dissertation, Ruhr-Universität Bochum, 2011
  12. Le plurilinguisme dans la publicité
    Author: Lemaire, Stefanie
    Published: 2000
    Publisher:  Cuvillier Verlag, Göttingen ; ProQuest, Ann Arbor, Michigan

    Location:
    Evangelische Hochschule Darmstadt, Bibliothek
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    Source: Union catalogues
    Language: German
    Media type: Ebook
    Format: Online
    ISBN: 9783736900189
    RVK Categories: ER 930 ; ES 132 ; ID 2661
    Edition: 1st ed.
    Subjects: Anzeigenwerbung; Mehrsprachigkeit
    Scope: 1 Online-Ressource (527 pages)
    Notes:

    Description based on publisher supplied metadata and other sources
  13. The adman in the parlor
    magazines and the gendering of consumer culture, 1880s to 1910s
    Author: Garvey, Ellen Gruber
    Published: 1996
    Publisher:  Oxford University Press, New York

    How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? 'The Adman in the Parlor' explores readers' interactions with advertising during a period when not only consumption but advertising itself... more

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    Location:
    TU Darmstadt, Universitäts- und Landesbibliothek - Stadtmitte
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    Universitätsbibliothek Kassel, Landesbibliothek und Murhardsche Bibliothek der Stadt Kassel
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    Location:
    Universität Mainz, Zentralbibliothek
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    How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? 'The Adman in the Parlor' explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure.

     
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9780195108224; 9780199855070 (Sekundärausgabe)
    Other identifier:
    RVK Categories: HT 1110 ; LC 10610
    Subjects: Unterhaltungsliteratur; Werbung; Kurzgeschichte; Verbraucherverhalten; Anzeigensprache; Magazin <Zeitschrift>; Anzeigenwerbung
    Scope: viii, 230 p., Ill.
    Notes:

    Includes bibliographical references and index

    Online-Ausg.:
  14. The adman in the parlor
    magazines and the gendering of consumer culture, 1880s to 1910s
    Author: Garvey, Ellen Gruber
    Published: 1996
    Publisher:  Oxford University Press, New York ; [ProQuest], [Ann Arbor, Michigan]

    Location:
    Universität Frankfurt, Elektronische Ressourcen
    Signature:
    /
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    Location:
    Universitätsbibliothek Gießen
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    RVK Categories: HT 1110
    Subjects: Unterhaltungsliteratur; Werbung; Kurzgeschichte; Verbraucherverhalten; Anzeigensprache; Magazin <Zeitschrift>; Anzeigenwerbung
    Scope: viii, 230 p., Ill.
    Notes:

    Includes bibliographical references (p. 187-220) and index
  15. Das Exordium in französischen und deutschen Kosmetikwerbungen. Ein Vergleich mit Bezug zur Interaktion mit dem Werbebild
    Author: Paegert, Katharina
    Published: 2017
    Publisher:  GRIN Verlag, München

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    Source: Union catalogues
    Language: German
    Media type: Ebook
    Format: Online
    ISBN: 9783668437111
    Other identifier:
    9783668437111
    Edition: 1. Auflage
    Subjects: Exordium; Werbesprache; Französisch; Anzeigenwerbung
    Other subjects: (Produktform)Paperback / softback; (BISAC Subject Heading)FOR008000: FOREIGN LANGUAGE STUDY / French; Exordium;Werbeanzeigen;Text-Bild-Bezug;Werbebild;Kosmetikwerbung;Linguistik; (VLB-WN)1566: Romanische Sprachwissenschaft, Literaturwissenschaft
    Scope: Online-Ressource, 24 Seiten
    Notes:

    Vom Verlag als Druckwerk on demand und/oder als E-Book angeboten
  16. Der Stern ihrer Sehnsucht
    Plakate und Anzeigen von Mercedes-Benz ; Zeitdokumente der Gebrauchskunst von 1900 bis 1960
    Published: 1995
    Publisher:  Cantz, Ostfildern-Ruit

    Location:
    Zentralinstitut für Kunstgeschichte, Bibliothek
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    Source: Union catalogues
    Language: German
    Media type: Book
    ISBN: 3893227067
    Subjects: Anzeigenwerbung; Personenkraftwagen <Motiv>; Gebrauchsgrafik; Ikonographie; Zeichnung; Werbung; Werbeplakat; Kraftwagen
    Other subjects: Liska, Hans (1907-1983)
    Scope: 160 S., zahlr. Abb. u. Taf.
    Notes:

    Ausst.: ... <Stuttgart> : 1995
  17. Bild und Text in der Anzeigenwerbung
    eine kontrastiv-interkulturelle Studie anhand von deutschen und arabischen Werbeanzeigen
    Author: Beaizak, Mohamed
    Published: 2012
    Publisher:  Peter Lang GmbH, Frankfurt am Main ; Berlin [u.a.]

    Location:
    Verbund der Öffentlichen Bibliotheken Berlins - VÖBB
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783631631584; 3631631588
    Other identifier:
    9783631631584
    Series: Europäische Hochschulschriften : Reihe 21, Linguistik ; 375
    Subjects: Anzeigenwerbung; Interkulturelle Kompetenz
    Scope: 303 Seiten, Ill., graph. Darst.
  18. Bild und Text in der Anzeigenwerbung
    eine kontrastiv-interkulturelle Studie anhand von deutschen und arabischen Werbeanzeigen
    Author: Beaizak, Mohamed
    Published: 2012
    Publisher:  Lang, Frankfurt am Main [u.a.]

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    Hessisches BibliotheksInformationsSystem hebis
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    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    ISBN: 3631631588; 9783631631584
    RVK Categories: QP 632 ; GD 8944 ; AP 17440
    DDC Categories: 650
    Series: Europäische Hochschulschriften. Reihe 21, Linguistik ; 375
    Subjects: Anzeigenwerbung; Interkulturelles Verstehen
    Scope: 303 S., Ill., graph. Darst., 210 mm x 148 mm, 400 g
    Notes:

    Zugl.: Bochum, Univ., Diss., 2011
  19. Hyperkörper in der Anzeigenwerbung des 20. Jahrhunderts
    Author: Bonacker, Kathrin
    Published: 2002
    Publisher:  Jonas-Verl., Marburg

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    Universitätsbibliothek Augsburg
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    Source: Union catalogues
    Language: German
    Media type: Dissertation
    ISBN: 389445296X
    RVK Categories: AP 17380 ; LC 14015 ; LC 20015 ; LC 24015 ; MS 7970
    Subjects: Körper <Motiv>; Anzeigenwerbung
    Scope: 143 S., Ill.
    Notes:

    Teilw. zugl.: Marburg, Univ., Diss., 2000 u.d.T.: Bonacker, Kathrin: Hyperkörper
  20. Werbung mit Geschichte
    Ästhetik und Rhetorik des Historischen
    Author: Seidensticker, Mike
    Published: 1995
    Publisher:  Böhlau, Köln u.a.

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    Technische Hochschule Augsburg
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    Source: Union catalogues
    Language: German
    Media type: Dissertation
    ISBN: 3412037958
    RVK Categories: AP 17480 ; NB 5110 ; NB 8000 ; QP 632
    Series: Beiträge zur Geschichtskultur ; 10
    Subjects: Geschiedenis; Reclame; Geschichte; Philosophie; Advertising; History; History; Geschichte <Motiv>; Anzeigenwerbung; Geschichte; Werbung; Geschichtsbewusstsein
    Scope: VI, 196 S., Ill., graph. Darst.
    Notes:

    Zugl.: Bochum, Univ., Diss., 1994
  21. Der Stern ihrer Sehnsucht
    Plakate und Anzeigen von Mercedes-Benz ; Zeitdokumente der Gebrauchskunst von 1900 bis 1960 ; ein Projekt der Mercedes-Benz-Kulturförderung
    Published: 1995
    Publisher:  Cantz, Ostfildern-Ruit

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    Technische Hochschule Augsburg
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    Staatsbibliothek Bamberg
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    Source: Union catalogues
    Language: Undetermined
    Media type: Book
    ISBN: 3893227067
    RVK Categories: AP 15280 ; AP 17420
    Edition: Buchhandelsausg., 1. Aufl.
    Subjects: Personenkraftwagen <Motiv>; Werbeplakat; Zeichnung; Anzeigenwerbung
    Other subjects: Liska, Hans (1907-1983)
    Scope: 160 S., überw. Ill.
    Notes:

    Inhalt u.a.: Zeichnungen von Hans Liska (S. 128 - 135)
  22. Pictorial metaphor in advertising
    Author: Forceville, Charles
    Published: 1996
    Publisher:  Routledge, London [u.a.]

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    Universitätsbibliothek Augsburg
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    Zentralinstitut für Kunstgeschichte, Bibliothek
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0415128684; 0415186765
    RVK Categories: EC 3765 ; ET 425
    Edition: 1. publ.
    Subjects: Beeldcommunicatie; Illustrations, images, etc; Metaforen; Métaphore; Publicité - Mise en page et typographie; Reclame; Symbolisme dans la publicité; Advertising layout and typography; Metaphor; Pictures; Symbolism in advertising; Bild; Buchkunst; Anzeigenwerbung; Metapher; Ästhetik; Künste
    Scope: X, 233 S., Ill.
    Notes:

    Hier auch später erschienene, unveränderte Nachdrucke
  23. The adman in the parlor
    magazines and the gendering of consumer culture, 1880s to 1910s
    Author: Garvey, Ellen Gruber
    Published: 1996
    Publisher:  Oxford Univ. Press, New York [u.a.]

    How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became... more

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    How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey's analysis interweaves such diverse texts and artifacts as advertising scrapbooks, chromolithographed trade cards and paper dolls, contest rules, and the advertising trade press. She argues that the readers' own participation in advertising, not top-down dictation by advertisers, made advertising a central part of American culture. As magazines became dependent on advertising rather than sales for their revenues, women's magazines led the way in turning readers into consumers through an interplay of fiction and advertising. General magazines, too, saw little conflict between editorial interests and advertising. Instead, advertising and fiction came to act on one another in complex, unexpected ways. Magazine stories illustrated the multiple desires and social meanings embodied in the purchase of a product. Advertising formed the national vocabulary. At once invisible, familiar, and intrusive, advertising both shaped fiction of the period and was shaped by it. The Adman in the Parlor unearths the lively conversations among writers and advertisers about the new prevalence of advertising for mass-produced, nationally distributed products.

     
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  24. Werbung in Wort und Bild
    Textstil und Semiotik englischsprachiger Anzeigenwerbung
    Author: Stöckl, Hartmut
    Published: 1997
    Publisher:  Lang, Frankfurt am Main [u.a.]

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    Universitätsbibliothek Augsburg
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Dissertation
    ISBN: 3631322860
    RVK Categories: AP 17480 ; EC 3870 ; ES 155 ; HF 131 ; HF 144 ; QP 632
    Series: [Europäische Hochschulschriften / 14] ; 336
    Subjects: Advertenties; Engels; Semiotiek; Englisch; Advertising copy; Advertising; Semiotics; Englisch; Anzeigenwerbung; Anzeigensprache; Visuelle Wahrnehmung; Werbesprache; Semiotik; Presse
    Scope: 427 S., Ill.
    Notes:

    Teilw. zugl.: Jena, Univ., Diss., 1995
  25. Le plurilinguisme dans la publicité
    Author: Lemaire, Stefanie
    Published: 2000
    Publisher:  Cuvillier, Göttingen

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    Universitätsbibliothek Bamberg
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    Source: Union catalogues
    Language: French
    Media type: Book
    ISBN: 3897128381
    RVK Categories: ID 2661 ; IM 2665 ; ES 980
    Edition: 1. Aufl.
    Subjects: Advertising; Advertising; Multilingualism; Anzeigenwerbung; Mehrsprachigkeit
    Scope: 528 Seiten, Illustrationen, Diagramme
    Notes:

    Zugl.: Göttingen, Univ., Diss., 1999