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  1. Diderot's rule
    Published: 2008
    Publisher:  WZB, Berlin

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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    DDC Categories: 330
    Series: Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung, Research Unit Competition and Innovation ; 2008,13
    Subjects: Neues Produkt; Kulturelle Einrichtung; Vertrauensgut; Erfolgsfaktor; Viral Marketing
    Other subjects: (stw)Virales Marketing; (thesoz)Literatur; (thesoz)Gesetzmäßigkeit; (thesoz)Erfolg; (thesoz)Produkt; (thesoz)Diffusion; (thesoz)Werbung; (thesoz)Markt; (thesoz)Nachfrage; (thesoz)Buchhandel; (thesoz)Marketing; (thesoz)Kunstproduktion; (thesoz)Roman; (thesoz)Kulturindustrie; (thesoz)Prognose; (thesoz)Interdependenz; new-product success rate; demand uncertainty; word-of-mouth; creative industries; Diderot, D.; D83; L82; Z1
    Scope: IV, 31 S., graph. Darst., 30 cm
    Notes:

    Literaturverz. S. 28 - 31

  2. Jesuitische Berichterstattung über die Neue Welt: Zur Veröffentlichungs-, Verbreitungs- und Rezeptionsgeschichte jesuitischer Americana auf dem deutschen Buchmarkt im Zeitalter der Aufklärung
    Published: 2011
    Publisher:  SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V., Mannheim ; Vandenhoeck & Ruprecht, Göttingen

    Abstract: Using the example of the Jesuit writings on life in America this volume discusses the meaning of the book market in Europe for the dissemination of impressions from the New World during the transition to the modern age. It supports the... more

     

    Abstract: Using the example of the Jesuit writings on life in America this volume discusses the meaning of the book market in Europe for the dissemination of impressions from the New World during the transition to the modern age. It supports the theory that the way in which Hispanic America came to be known in Europe cannot be seen only as a chapter in intellectual history, but is also connected to the material situation on the book market. The interrelationship of content, medium and persons responsible for the book market is discussed: How did the Jesuit reports from America come to be published, sold and read in Germany? How important were the reading habits and the financial means of the potential audience to the ways in which the volumes on America were published and sold? How did the physical makeup of the texts, their distribution channels and accessibility influence their success? How did the readers accept the content and intentions of these works? An analysis of Jesuit literature h

     

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    Source: Union catalogues
    Language: German
    Media type: Ebook
    Format: Online
    ISBN: 9783666101090
    Other identifier:
    DDC Categories: 900; 070
    Series: Veröffentlichungen des Instituts für Europäische Geschichte Mainz ; Bd. 226
    Subjects: Mission; Berichterstattung; Deutsch; Jesuitenliteratur; Buchmarkt; Mission; Buchmarkt; Jesuitenliteratur; Deutsch
    Other subjects: (thesoz)Jesuit; (thesoz)Aufklärungszeitalter; (thesoz)Nordamerika; (thesoz)Lateinamerika; (thesoz)Berichterstattung; (thesoz)Rezeption; (thesoz)Europa; (thesoz)Buchhandel; (thesoz)Verlag; (thesoz)Deutschland; (thesoz)17. Jahrhundert; (thesoz)18. Jahrhundert; (Keywords)Jahrhundert, 18. /Schrift, Buch, Presse; (Keywords)Jesuiten; (Keywords)Mission; 18. /Schrift; Jahrhundert; Presse; Buch
    Scope: Online-Ressource, 377 S.
    Notes:

    Veröffentlichungsversion

    begutachtet (peer reviewed)

  3. Diderot's rule
    Published: 2008

    Abstract: "Like many new products, newly released creative goods such as books, music records and movies are sometimes 'surprise' hits but often flops. Experimental and empirical research suggests that it is hard to predict the demand for a new... more

     

    Abstract: "Like many new products, newly released creative goods such as books, music records and movies are sometimes 'surprise' hits but often flops. Experimental and empirical research suggests that it is hard to predict the demand for a new creative good, and therefore its success, even for industry experts. Rules of thumb on the quantitative properties of demand uncertainty exist for various creative industries - including a rule by Denis Diderot (1763) according to which one out of ten published books is a commercial success. Yet, representative evidence on any industry's new-product success rate is scarce. This paper studies new-product success in a random sample of novels. Its empirical strategy to identify success - a simple characterization of author-publisher bargaining combined with a parsimonious model of new-product diffusion - is based on the common observation that word-of-mouth is a crucial success factor in creative industries. Parametric and semi-parametric estimation resu

     

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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    oai:gesis.izsoz.de:document/25856
    DDC Categories: 330
    Series: Discussion Papers / Wissenschaftszentrum Berlin für Sozialforschung, Forschungsschwerpunkt Märkte und Politik, Abteilung Wettbewerb und Innovation ; Bd. 2008-13
    Subjects: Neues Produkt; Kulturelle Einrichtung; Vertrauensgut; Erfolgsfaktor; Viral Marketing
    Other subjects: (thesoz)Literatur; (thesoz)Gesetzmäßigkeit; (thesoz)Erfolg; (thesoz)Produkt; (thesoz)Diffusion; (thesoz)Werbung; (thesoz)Markt; (thesoz)Nachfrage; (thesoz)Buchhandel; (thesoz)Marketing; (thesoz)Kunstproduktion; (thesoz)Roman; (thesoz)Kulturindustrie; (thesoz)Prognose; (thesoz)Interdependenz; new-product success rate; demand uncertainty; word-of-mouth; creative industries; Diderot, D.; D83; L82; Z1; (stw)Virales Marketing
    Scope: Online-Ressource, 31 S.
    Notes:

    Veröffentlichungsversion

  4. Jesuitische Berichterstattung über die Neue Welt
    zur Veröffentlichungs–, Verbreitungs- und Rezeptionsgeschichte jesuitischer Americana auf dem deutschen Buchmarkt im Zeitalter der Aufklärung ; [mit 8 Tabellen]
    Published: 2011
    Publisher:  Vandenhoeck & Ruprecht, Göttingen

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    Content information
    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    ISBN: 9783525101094; 3525101090
    Other identifier:
    9783525101094
    sw209796
    DDC Categories: 900; 070
    Series: Veröffentlichungen des Instituts für Europäische Geschichte Mainz ; Bd. 226 : Abteilung für Abendländische Religionsgeschichte
    Subjects: Mission; Berichterstattung; Deutsch; Jesuitenliteratur; Buchmarkt
    Other subjects: (Produktform)Hardback; (Buchreligion.de)WT1818.5; (Keywords)Jahrhundert, 18. /Schrift, Buch, Presse; (Keywords)Jesuiten; (Keywords)Mission; 18. /Schrift; Jahrhundert; Presse; Buch; (thesoz)Jesuit; (thesoz)Aufklärungszeitalter; (thesoz)Nordamerika; (thesoz)Lateinamerika; (thesoz)Berichterstattung; (thesoz)Rezeption; (thesoz)Europa; (thesoz)Buchhandel; (thesoz)Verlag; (thesoz)Deutschland; (thesoz)17. Jahrhundert; (thesoz)18. Jahrhundert
    Scope: 377 S., Ill., graph. Darst., 24 cm
    Notes:

    Zugl.: Hamburg, Univ., Diss., 2009