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Displaying results 1 to 3 of 3.

  1. Markenbildung in der Computerspielbranche
    Grundlagen und Strukturen
    Author: Hammes, Frederik
    Published: 2006
    Publisher:  VDM, Müller, Saarbrücken

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  2. Integriertes Branding
    Baupläne zur Gestaltung erfolgreicher Marken
    Author: Langner, Tobias
    Published: 2003
    Publisher:  Dt. Univ.-Verl., Wiesbaden

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    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    ISBN: 9783824478149; 3824478145
    Other identifier:
    9783824478149
    DDC Categories: 330; 380; 650; 670
    Edition: 1. Aufl.
    Series: Gabler Edition Wissenschaft : Marken- und Produktmanagement
    Subjects: Markenpolitik; Produktpositionierung; Psycholinguistik
    Other subjects: (VLB-FS)Markenaufbau; (VLB-FS)Markengestaltung; (VLB-FS)Markenlogo; (VLB-FS)Markennamen; (VLB-FS)Ästhetik; (VLB-PF)BC: Paperback
    Scope: XXII, 344 S., Ill., graph. Darst., 21 cm
    Notes:

    Zugl.: Gießen, Univ., Diss., 2002
  3. Markenbildung in der Computerspielbranche
    Grundlagen und Strukturen
    Author: Hammes, Frederik
    Published: 2012
    Publisher:  AV Akademikerverlag, Saarbrücken

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