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1. Product-Placement in Computerspielen

   Chancen und Entwicklungen
   Author: Grabowiecki, Andreas von; Halff, Gregor

   Published: 2007

   Publisher:  VDM Verlag Dr. Müller, Saarbrücken

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   Inhaltsverzeichnis Inhaltstext

   Source:	Union catalogues
   Language:	German
   Media type:	Book
   Format:	Print
   ISBN:	9783836413596; 3836413590
   Other identifier:	9783836413596
   Subjects:	Computerspiel; Product placement
   Other subjects:	(VLB-FS)In-Game-Advertising; (VLB-FS)Product Placement; (VLB-FS)Game; (VLB-FS)Ingame-Advertising; (VLB-FS)Werbewirkung; (VLB-FS)Sonderwerbeform; (VLB-PF)BC: Paperback; (VLB-WN)1785: HC/Wirtschaft/Werbung, Marketing; Games; Sonderwerbeformen; Computerspiele; Werbewirkungsforschung; Special ads
   Scope:	57, XV S., Ill., graph. Darst., 24 cm
   Notes:	Literatur- und URL-Verz. S. VI - XIII