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1. Schlüsselwerke der Werbeforschung

   Contributor: Meitz, Tino Georg Konrad (Herausgeber); Borchers, Nils S. (Herausgeber); Naderer, Brigitte (Herausgeber)

   Published: [2022]

   Publisher:  Springer VS, Wiesbaden, Germany

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   Inhaltstext http://www.springer.com/ Inhaltsverzeichnis

   Source:	Union catalogues
   Contributor:	Meitz, Tino Georg Konrad (Herausgeber); Borchers, Nils S. (Herausgeber); Naderer, Brigitte (Herausgeber)
   Language:	German
   Media type:	Book
   Format:	Print
   ISBN:	9783658365073; 3658365072
   Other identifier:	9783658365073
   Subjects:	Werbeforschung; Wissenschaftliche Literatur
   Other subjects:	(Produktform)Paperback / softback; (BISAC Subject Heading)SOC052000; (BISAC Subject Heading)JFD; (BISAC Subject Heading)SOC052000; (BISAC Subject Heading)SOC026000; (BISAC Subject Heading)BUS043000; (BIC subject category)JHB; (BIC subject category)JHB; (BIC subject category)KJS; Werbung; Persuasion; Strategische Kommunikation; Gesellschaftlicher Wandel; Werbewirkung(forschung); Marketing; Werbekompetenz; Werbekritik; (Springer Nature Marketing Classification)A; (Springer Nature Subject Code)SC412010: Media and Communication; (Springer Nature Subject Code)SCX22110: Media Sociology; (Springer Nature Subject Code)SCX22060: Sociological Theory; (Springer Nature Subject Code)SC513000: Marketing; (Springer Nature Taxonomy)8023: Organizational and Strategic Communication; (Springer Nature Taxonomy)8034: Advertising; (Springer Nature Taxonomy)4351: Media Sociology; (Springer Nature Taxonomy)4469: Sociological Theory; (Springer Nature Taxonomy)3339: Marketing; (Springer Nature Subject Collection)SUCO41173: Literature, Cultural and Media Studies; (BISAC Subject Heading)SOC052000; (BIC subject category)JFD; (VLB-WN)1745: Hardcover, Softcover / Medien, Kommunikation/Kommunikationswissenschaft
   Scope:	XIV, 389 Seiten, Illustrationen, 21 cm, 526 g