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  1. The adman in the parlor
    magazines and the gendering of consumer culture, 1880s to 1910s
    Author: Garvey, Ellen Gruber
    Published: 1996
    Publisher:  Oxford University Press, New York

    How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? 'The Adman in the Parlor' explores readers' interactions with advertising during a period when not only consumption but advertising itself... more

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    TU Darmstadt, Universitäts- und Landesbibliothek - Stadtmitte
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    Universitätsbibliothek Kassel, Landesbibliothek und Murhardsche Bibliothek der Stadt Kassel
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    Universität Mainz, Zentralbibliothek
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    How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? 'The Adman in the Parlor' explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure.

     
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9780195108224; 9780199855070 (Sekundärausgabe)
    Other identifier:
    RVK Categories: HT 1110 ; LC 10610
    Subjects: Unterhaltungsliteratur; Werbung; Kurzgeschichte; Verbraucherverhalten; Anzeigensprache; Magazin <Zeitschrift>; Anzeigenwerbung
    Scope: viii, 230 p., Ill.
    Notes:

    Includes bibliographical references and index

    Online-Ausg.:
  2. Expressing America
    A Critique of the Global Credit Card Society
    Author: Ritzer, Dr. George F.
    Published: 1995
    Publisher:  SAGE Publications, Thousand Oaks

    This innovative text focuses on an American icon, central to United States culture, that is rapidly becoming a global expression of prosperity - the credit card. George Ritzer explains what the credit card tells us, both good and bad, about the... more

     

    This innovative text focuses on an American icon, central to United States culture, that is rapidly becoming a global expression of prosperity - the credit card. George Ritzer explains what the credit card tells us, both good and bad, about the essence of the modern US and why and how the credit card is helping to transform much of the world. Drawing on the insights of both classic and contemporary social thinkers, including Georg Simmel, C Wright Mills, Karl Marx and Max Weber, as well as micro-macro, agency-structure and Americanization theories, Ritzer also reveals to students the po

     
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9780803990449
    RVK Categories: LC 10610 ; MS 5560
    Series: The Pine Forge Press social science library
    Scope: Online-Ressource (259 p)
    Notes:

    Description based upon print version of record

    Cover; Contents; Preface; Chapter 1 - The Credit Card: Private Troubles and Public Issues; Chapter 2 - Socio-History of the Credit Card: We Probably won't Recognize the Credit Card Field by the End of the Century; Chapter 3 - Credit Card Debt: Beware the Plastic Loan Shark; Chapter 4 - Credit Card Fraud: Screw You, Mac-I Got Mine; Chapter 5 - Secrecy, Privacy, and Credit Cards: Who isn't in Their Files?; Chapter 6 - Credit Cards, Fast-Food Restaurants, and Rationalization: All You Need is 42 Digits to Make One Long-Distance Phone Call

    Chapter 7 - An American Express: The Culture that Conquered the WorldAppendix; Endnotes; Index;

    Electronic reproduction; Available via World Wide Web
  3. The adman in the parlor
    magazines and the gendering of consumer culture, 1880s to 1910s
    Author: Garvey, Ellen Gruber
    Published: 1996
    Publisher:  Oxford Univ. Press, New York [u.a.]

    How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became... more

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    Universitätsbibliothek Bamberg
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    Universitätsbibliothek Eichstätt-Ingolstadt
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    Bayerische Staatsbibliothek
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    Universitätsbibliothek der LMU München
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    Universitätsbibliothek Regensburg
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    How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey's analysis interweaves such diverse texts and artifacts as advertising scrapbooks, chromolithographed trade cards and paper dolls, contest rules, and the advertising trade press. She argues that the readers' own participation in advertising, not top-down dictation by advertisers, made advertising a central part of American culture. As magazines became dependent on advertising rather than sales for their revenues, women's magazines led the way in turning readers into consumers through an interplay of fiction and advertising. General magazines, too, saw little conflict between editorial interests and advertising. Instead, advertising and fiction came to act on one another in complex, unexpected ways. Magazine stories illustrated the multiple desires and social meanings embodied in the purchase of a product. Advertising formed the national vocabulary. At once invisible, familiar, and intrusive, advertising both shaped fiction of the period and was shaped by it. The Adman in the Parlor unearths the lively conversations among writers and advertisers about the new prevalence of advertising for mass-produced, nationally distributed products.

     
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  4. American culture, American tastes
    social change and the 20th century
    Author: Kammen, Michael G.
    Published: 1999
    Publisher:  Basic Books, New York, NY

    Location:
    Universitätsbibliothek Regensburg
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    Unlimited inter-library loan, copies and loan
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  5. The adman in the parlor
    magazines and the gendering of consumer culture, 1880s to 1910s
    Author: Garvey, Ellen Gruber
    Published: 1996
    Publisher:  Oxford University Press, New York

    Location:
    Kunsthistorisches Institut in Florenz, Max-Planck-Institut, Bibliothek
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  6. One man's trash is another man's treasure
    de metamorfose van het Europese gebruiksvoorwerp in de Nieuwe Wereld
    Published: 1995

    Location:
    Bayerisches Nationalmuseum, Bibliothek
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    Location:
    Zentralinstitut für Kunstgeschichte, Bibliothek
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    No loan of volumes, only paper copies will be sent
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    Source: Union catalogues
    Language: Dutch; English
    Media type: Book
    ISBN: 9069181525
    RVK Categories: LC 10610 ; LH 47840 ; LH 78080 ; LH 78100 ; LO 36650 ; LO 96730
    Subjects: Niederländer; Tauschhandel; Alltagsgegenstand; Entdeckung; Literatur; Rezeption; Indianer; Kunsthandwerk
    Other subjects: Ausstellung
    Scope: 233 S., zahlr. Ill., Kt.
    Notes:

    Text engl. und niederländ.

    Ausst.: Museum Boymans- van Beuningen <Rotterdam> : 1.10.1995 - 7.1.1996

    Ausst.: Jamestown Settlement <Williamsburg, Va.> : 1.4. - 1.10.1996
  7. American culture, American tastes
    social change and the 20th century
    Author: Kammen, Michael G.
    Published: 1999
    Publisher:  Basic Books, New York, NY

    Location:
    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
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  8. The adman in the parlor
    magazines and the gendering of consumer culture, 1880s to 1910s
    Author: Garvey, Ellen Gruber
    Published: 1996
    Publisher:  Oxford Univ. Press, New York [u.a.]

    How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became... more

    Access:
    Resolving-System (lizenzpflichtig)

    Location:
    Freie Universität Berlin, Universitätsbibliothek
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey's analysis interweaves such diverse texts and artifacts as advertising scrapbooks, chromolithographed trade cards and paper dolls, contest rules, and the advertising trade press. She argues that the readers' own participation in advertising, not top-down dictation by advertisers, made advertising a central part of American culture. As magazines became dependent on advertising rather than sales for their revenues, women's magazines led the way in turning readers into consumers through an interplay of fiction and advertising. General magazines, too, saw little conflict between editorial interests and advertising. Instead, advertising and fiction came to act on one another in complex, unexpected ways. Magazine stories illustrated the multiple desires and social meanings embodied in the purchase of a product. Advertising formed the national vocabulary. At once invisible, familiar, and intrusive, advertising both shaped fiction of the period and was shaped by it. The Adman in the Parlor unearths the lively conversations among writers and advertisers about the new prevalence of advertising for mass-produced, nationally distributed products.

     
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  9. The adman in the parlor
    magazines and the gendering of consumer culture, 1880s to 1910s
    Author: Garvey, Ellen Gruber
    Published: 1996
    Publisher:  Oxford Univ. Press, New York [u.a.]

    How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became... more

    Location:
    TU Berlin, Universitätsbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey's analysis interweaves such diverse texts and artifacts as advertising scrapbooks, chromolithographed trade cards and paper dolls, contest rules, and the advertising trade press. She argues that the readers' own participation in advertising, not top-down dictation by advertisers, made advertising a central part of American culture. As magazines became dependent on advertising rather than sales for their revenues, women's magazines led the way in turning readers into consumers through an interplay of fiction and advertising. General magazines, too, saw little conflict between editorial interests and advertising. Instead, advertising and fiction came to act on one another in complex, unexpected ways. Magazine stories illustrated the multiple desires and social meanings embodied in the purchase of a product. Advertising formed the national vocabulary. At once invisible, familiar, and intrusive, advertising both shaped fiction of the period and was shaped by it. The Adman in the Parlor unearths the lively conversations among writers and advertisers about the new prevalence of advertising for mass-produced, nationally distributed products.

     
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  10. <<The>> adman in the parlor
    magazines and the gendering of consumer culture, 1880s to 1910s
    Author: Garvey, Ellen Gruber
    Published: 1996
    Publisher:  Oxford Univ. Press, Oxford [u.a.]

  11. American consumer culture and its society
    from F. Scott Fitzgerald's 1920s modernism to Bret Easton Ellis' 1980s blank fiction
    Author: Malkmes, Johannes
    Published: 2011
    Publisher:  Diplomica Verl., Hamburg

    Location:
    Sächsische Landesbibliothek - Staats- und Universitätsbibliothek Dresden
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    Location:
    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
    Signature:
    B/109547
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    Location:
    Thüringer Universitäts- und Landesbibliothek
    Signature:
    AMK:NA:600:Mal::2011
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9783842855663
    Other identifier:
    9783842855663
    Best.-Nr.
    RVK Categories: LC 10610
    Subjects: USA; Konsumgesellschaft; Geschichte 1900-2000;
    Scope: 138, IX S., Ill., Kt., Ill., Kt.
    Notes:

    Literaturangaben
  12. American consumer culture and its society
    from F. Scott Fitzgerald`s 1920s Modernism to Bret Easton Ellis`1980s Blank Fiction
    Author: Malkmes, Johannes
    Published: [2011]
    Publisher:  Diplomica Verlag, Hamburg

    Die vorliegende Studie stellt eine kritische Auseinandersetzung mit der amerikanischen Konsumkultur des 20. Jahrhunderts dar. Dabei wird ein Schwerpunkt auf die historische Entwicklung von der Ständegesellschaft des späten 18. und frühen 19.... more

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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
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    Die vorliegende Studie stellt eine kritische Auseinandersetzung mit der amerikanischen Konsumkultur des 20. Jahrhunderts dar. Dabei wird ein Schwerpunkt auf die historische Entwicklung von der Ständegesellschaft des späten 18. und frühen 19. Jahrhunderts bis hin zur Klassengesellschaft des 20. Jahrhunderts gelegt, da dieser epochale Wandel in bisherigen vergleichbaren literaturwissenschaftlichen Diskussionen zur Konsumkultur trotz seiner themenbezogenen Relevanz keine adäquate Berücksichtigung fand. Der Begriff der Konsumkultur als interdisziplinäres Problem wird nicht als gegeben verstanden und ausführlich definiert. Die soziokulturelle Entwicklung wird im Rahmen von F. Scott Fitzgeralds The Great Gatsby (1925) und Bret Easton Ellis American Psycho (1991) nachvollzogen, da beide Werke ihre Hauptdarsteller anhand ihrer sozialen Herkunft, ihrer sozialen Milieus und ihres Konsums als stereotypische Vertreter der jeweiligen Epoche charakterisieren und versinnbildlichen. In beiden Werken wird der jeweilige kulturelle Hintergrund - das amerikanische Jazz Age sowie die Reagan Administration mit ihrer Yuppie Kultur - äußerst kritisch abgehandelt. Eine vergleichende Analyse beider Werke in Bezug auf die gravierende Entwicklung ihrer literarischen Darstellung von Konsum im Verlauf des 20. Jahrhunderts unter kritischer Berücksichtigung des jeweiligen volkswirtschaftlichen, politischen und gesellschaftlichen Hintergrunds wurde in dieser Form noch nicht veröffentlicht. Ein Fokus dieser Arbeit betrifft die Zwischenkriegszeit in Jahren von 1920 bis 1930, da diese Dekade maßgebend war für den epochalen Wandel der amerikanischen Klassen- hin zu einer Konsumgesellschaft und des amerikanischen Lebensstils zum Ende der 1980er Jahre. Detailliert betrachtet werden in diesem Zusammenhang konkrete Konsumverstärker wie fortschreitende Technologien, Entwicklungen zu Mode- und Freizeitbranchen, finanzielle Marktentwicklungen und der geografische Wandel. Die Entstehung der World Trade Organisation symbolisiert letztendlich den Sieg von Demokratie und amerikanisierter, globaler Konsumkultur. Anhand der genannten Werke wird nicht nur der Umgang mit Konsum interpretiert, sondern auch dessen Versprechen, die propagierende Darstellung des amerikanischen Traumes, die eine gravierende Veränderung hin zum kapitalistischen Materialismus aufzeigt.Nach dem Abitur an der Freiherr-vom-Stein Europaschule Gladenbach (Hessen) verbrachte Johannes Malkmes (*1983) ein Jahr in Washington D.C., USA. An der Philipps-Universität Marburg kombinierte er sein Interesse an amerikanischer Kultur mit medien- und betriebswirtschaftlichen Zusammenhängen. Mit Hilfe eines einjährigen Stipendiums lebte er in Knoxville, Tennessee und studierte an der Unitersity of Tennessee, USA. Hier vertiefte er seine Kernkompetenzen im Bereich der amerikanischen Literatur der 1920er, Marketing Strategies und Business Studies. Sein analytischer Interpretationsansatz aus interdisziplinärer Studienarbeit und seine praktischen Erfahrungen aus der Werbeindustrie beeinflussten seine interdisziplinäre Studie zur "American Consumer Culture and its Society".

     
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    Volltext (lizenzpflichtig)
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 3842805667; 9783842805668
    RVK Categories: LC 10610
    Edition: 1. Aufl.
    Subjects: USA; Konsumgesellschaft; Geschichte 1900-2000;
    Scope: 1 Online-Ressource (138, IX Seiten), Illustrationen
    Notes:

    Description based upon print version of record

    American Consumer Culture and its Society From F. Scott Fitzgerald`s 1920s Modernism to Bret Easton Ellis` 1980s Blank Fiction;