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  1. Emotional appeal, disappointment, and a concept of virtual indifference curves
    Author: Güntzel, Joachim
    Published: 2014
    Publisher:  Duale Hochschule Baden-Württemberg, Ravensburg

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 273576
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Duale Hochschule Baden-Württemberg Ravensburg, Bibliothek
    Signature:
    WCz 32 '14, 1
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Location:
    Duale Hochschule Baden-Württemberg Ravensburg, Campus Friedrichshafen, Bibliothek
    Signature:
    WC 26
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Württembergische Landesbibliothek
    Signature:
    66Ca/81492
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9783945218006
    Series: Schriftenreihe der Fakultät für Wirtschaft der Dualen Hochschule Baden-Württemberg Ravensburg ; 2014, 01
    Subjects: Emotion; Nutzenfunktion; Konsumtheorie; Kundenzufriedenheit; Emotionale Werbung; Markenimage; Theorie
    Scope: 14 Bl., graph. Darst.