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  1. Wofür, wie viel, an wen?
    die nutzenoptimale Spende aus Konsumentensicht ; eine conjointanalytische Studie
    Published: 2008
    Publisher:  Center of Market-Oriented Product Management, Mainz

    Location:
    Maecenata Bibliothek
    Signature:
    EF 520 44
    Inter-library loan:
    No inter-library loan

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    B08-1694
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783938879375
    RVK Categories: QR 400
    Series: Array ; 14
    Subjects: Nonprofit-Marketing; Fundraising; Konsumentenverhalten; Conjoint-Analyse; Deutschland; Spende; Marketing; Conjoint Measurement
    Scope: 57 Bl.
    Notes:

    Literaturverz. Bl. 53 -57