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  1. Kommunikations-Management im Beschaffungsmarketing
    Author: Höveler, Bernhard H.
    Published: 2000
    Publisher:  Förderges. Produkt-Marketing, Köln

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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783922292425; 3922292429
    RVK Categories: QP 530
    DDC Categories: 330; 380; 650; 670
    Series: Beiträge zum Beschaffungsmarketing ; Bd. 15
    Subjects: Beschaffung; Lieferant; Kommunikation; Theorie
    Other subjects: (stw)Beschaffung; (stw)Lieferantenmanagement; (stw)Kommunikation; (stw)Theorie; Buch; Dissertation; Graue Literatur
    Scope: XIII, 465 S., graph. Darst., 21 cm
    Notes:

    Literaturverz. S. 412 - 460