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Displaying results 1 to 7 of 7.

  1. Marken mit In-Game-Advertising emotionalisieren
    eine empirische Analyse des Shootingstars der Werbebranche
    Author: Huber, Frank
    Published: 2009
    Publisher:  Eul, Lohmar (u.a.]

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    Universitätsbibliothek Augsburg
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    Bayerische Staatsbibliothek
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    Universitätsbibliothek Regensburg
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    ISBN: 9783899368536
    RVK Categories: QP 624 ; QP 632
    DDC Categories: 650
    Edition: 1. Aufl.
    Series: Reihe: Marketing ; 46
    Subjects: Emotion; Markenpolitik; Strukturgleichungsmodell; Videospiel; Werbepsychologie; Werbeträger; Werbewirkung; Werbeträger; Markenpolitik; Werbewirkung; Computerspiel
    Scope: XIV, 135 S., Ill., graph. Darst.
  2. Marken mit In-Game-Advertising emotionalisieren
    eine empirische Analyse des Shootingstars der Werbebranche
    Published: 2009
    Publisher:  Eul, Lohmar (u.a.]

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    Universitäts- und Landesbibliothek Bonn
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    Universitätsbibliothek Duisburg-Essen
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    Westfälische Hochschule Gelsenkirchen Bocholt Recklinghausen, Hochschulbibliothek
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    Universitäts- und Stadtbibliothek Köln, Hauptabteilung
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    Universitätsbibliothek Siegen
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783899368536
    RVK Categories: QP 624
    Edition: 1. Aufl.
    Series: Reihe: Marketing ; 46
    Subjects: Markenpolitik; Computerspiel; Werbeträger; Werbewirkung
    Scope: XIV, 135 S. : Ill., graph. Darst.
  3. Marken mit In-Game-Advertising emotionalisieren
    eine empirische Analyse des Shootingstars der Werbebranche
    Published: 2009
    Publisher:  Eul, Lohmar (u.a.]

    Location:
    Universitäts- und Landesbibliothek Bonn
    Signature:
    W 2010/4247
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    Universitätsbibliothek Duisburg-Essen
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    QBL42898
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    Westfälische Hochschule Gelsenkirchen Bocholt Recklinghausen, Hochschulbibliothek
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    QBL1176
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    Universitäts- und Stadtbibliothek Köln, Hauptabteilung
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    38A5546
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    Universitätsbibliothek Siegen
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    Universitätsbibliothek Siegen
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    ISBN: 9783899368536
    RVK Categories: QP 624
    Edition: 1. Aufl.
    Series: Reihe: Marketing ; 46
    Subjects: Computerspiel; Werbeträger; Markenpolitik; Werbewirkung
    Scope: XIV, 135 S., Ill., graph. Darst.
  4. Marken mit in game advertising emotionalisieren
    eine empirische Analyse des Shootingstars der Werbebranche
    Contributor: Huber, Frank (Mitwirkender)
    Published: 2009
    Publisher:  Eul, Lohmar

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    Content information
    Source: Union catalogues
    Contributor: Huber, Frank (Mitwirkender)
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783899368536
    Other identifier:
    9783899368536
    Edition: 1. Aufl.
    Series: Reihe: Marketing ; Bd. 46
    Subjects: Markenpolitik; Computerspiel; Werbeträger; Werbewirkung
    Other subjects: (VLB-FS)Werbung; (VLB-FS)In-Game Advertising; (VLB-FS)Markenemotionalisierung; (VLB-FS)Computerspiele; (VLB-FS)Videospiele; (VLB-PF)BC: Paperback; (VLB-WN)1785: Hardcover, Softcover / Wirtschaft/Werbung, Marketing
    Scope: XIV, 135 S., Ill., 21 cm
    Notes:

    Literaturverz. S. 123 - 131
  5. Marken mit In-Game-Advertising emotionalisieren
    eine empirische Analyse des Shootingstars der Werbebranche
    Author: Huber, Frank
    Published: 2009
    Publisher:  Eul, Lohmar (u.a.]

    Location:
    Freie Universität Berlin, Universitätsbibliothek
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    Hochschule für Wirtschaft und Recht, Hochschulbibliothek, Campus Schöneberg
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    Source: Philologische Bibliothek, FU Berlin
    Language: German
    Media type: Book
    ISBN: 9783899368536
    RVK Categories: QP 624 ; QP 632
    DDC Categories: 650
    Edition: 1. Aufl.
    Series: Reihe: Marketing ; 46
    Subjects: Emotion; Markenpolitik; Strukturgleichungsmodell; Videospiel; Werbepsychologie; Werbeträger; Werbewirkung; Werbeträger; Markenpolitik; Werbewirkung; Computerspiel
    Scope: XIV, 135 S., Ill., graph. Darst.
  6. Marken mit In-Game-Advertising emotionalisieren
    eine empirische Analyse des Shootingstars der Werbebranche
    Contributor: Huber, Frank (Publisher)
    Published: 2009
    Publisher:  Eul, Lohmar [u.a.]

    Export to reference management software   RIS file
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    Content information
    Source: Union catalogues
    Contributor: Huber, Frank (Publisher)
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783899368536
    Other identifier:
    9783899368536
    RVK Categories: QP 624 ; QP 632
    DDC Categories: 650
    Edition: 1. Aufl.
    Series: Reihe: Marketing ; 46
    Subjects: Markenpolitik; Computerspiel; Werbeträger; Werbewirkung;
    Scope: XIV, 135 S., Ill., graph. Darst., 21 cm
    Notes:

    Literaturverz. S. 123 - 131. - URL-Verz. S. 133 - 135
  7. Marken mit In-Game-Advertising emotionalisieren
    eine empirische Analyse des Shootingstars der Werbebranche
    Published: 2009
    Publisher:  Eul, Lohmar

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    Hochschule Biberach, Bibliothek
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    Staats- und Universitätsbibliothek Bremen
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    wir 620/96
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    Fachhochschule Erfurt, Hochschulbibliothek
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    QP 624 H877
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    Technische Universität Bergakademie Freiberg, Bibliothek 'Georgius Agricola'
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    11.2803 8.
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    Macromedia Library Hamburg
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    QP 632 GIE
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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
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    QP 634 H877 68109
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    A09-4385
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    Duale Hochschule Baden-Württemberg Mannheim, Bibliothek
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    BAL P 2100.30
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    Popakademie Baden-Württemberg, Bibliothek
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    CI-Gl-Hu2009
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    Universitätsbibliothek Mannheim
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    2009 A 7461
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    Hochschule Osnabrück, Bibliothek Campus Westerberg
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    QBK-G 149 848
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    Hochschulbibliothek Pforzheim, Bereichsbibliothek Technik und Wirtschaft
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    wirt 5.85 2014 1289
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    Hochschule der Medien, Bibliothek Standort Nobelstr.
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    Württembergische Landesbibliothek
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783899368536
    Other identifier:
    9783899368536
    RVK Categories: QP 624
    Edition: 1. Aufl.
    Series: Reihe: Marketing ; Bd. 46
    Subjects: Markenführung; Computerspiel; Werbeträger; Werbewirkung; Werbepsychologie; Emotion; Strukturgleichungsmodell
    Scope: XIV, 135 S., Ill., graph. Darst., 210 mm x 148 mm, 230 gr.
    Notes:

    Literaturverz. S. 123 -131