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1. Nutzenorientierte Markenführung im Internet

   Author: Bauer, Hans H.

   Published: 2004

   Publisher:  IMU, Mannheim

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   Source:	Union catalogues
   Language:	German
   Media type:	Book
   Format:	Print
   ISBN:	9783893333028; 3893333029
   Other identifier:	9783893333028
   RVK Categories:	QP 624
   Series:	Reihe: Management-Arbeitspapiere ; Nr. 88
   Subjects:	Markenpolitik; Telemarketing; Internet; Nutzen; Erfolgsfaktor
   Other subjects:	(stw)Markenführung; (stw)Mobile Marketing; (stw)Internet; (stw)Nutzen; (stw)Erfolgsfaktor; (VLB-FS)Internet; (VLB-FS)Marken; (VLB-PF)BC: Paperback; (VLB-WI)1: Hardcover, Softcover, Karte; (VLB-WG)786: Wirtschaft / Werbung, Marketing; Graue Literatur
   Scope:	22 Bl., graph. Darst., 30 cm