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  1. Marketing für elektronische Marktplätze
    Kundenakquisition - Kundenbindung - Beziehungsmarketing
    Author: Bauer, Hans H.; Hammerschmidt, Maik
    Published: 2003
    Publisher:  IMU, Mannheim

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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783893332960; 3893332960
    Other identifier:
    9783893332960
    RVK Categories: QP 650 ; QR 760 ; QP 650
    Series: Reihe: Management-Know-how : M ; Nr. 82
    Subjects: Electronic Commerce; Marketing; Lieferant; Marketingmanagement; Kommunikationspolitik; Erfolgsfaktor; Electronic Commerce ; Internet
    Other subjects: (stw)E-Business; (stw)Marketing; (stw)Lieferantenmanagement; (stw)Marketingmanagement; (stw)Erfolgsfaktor; (VLB-FS)Marktplätze; (VLB-FS)elektronisch; (VLB-PF)BB: Gebunden; (VLB-WI)1: Hardcover, Softcover, Karte; (VLB-WG)784: Wirtschaft / Betriebswirtschaft; Graue Literatur
    Scope: 35 Bl., graph. Darst., 30 cm
    Notes:

    Literaturverz. Bl. 32 - 35