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  1. Markentradition als strategische Ressource im Markenmanagement
    Author: Wiedmann, Klaus-Peter
    Published: 2008
    Publisher:  Univ., Inst. für Marketing & Management, Hannover

    Location:
    Gottfried Wilhelm Leibniz Bibliothek - Niedersächsische Landesbibliothek
    Signature:
    5 Kap. 1565
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
    Signature:
    KAP 13207
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Location:
    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
    Signature:
    KAP 13207a
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    B09-1630
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Hochschule Osnabrück, Bibliothek Campus Westerberg
    Signature:
    QBN-B 164
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Duale Hochschule Baden-Württemberg Ravensburg, Bibliothek
    Signature:
    WAfe 207
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783867000642
    Series: Schriftenreihe Marketing Management
    Subjects: Marketing; Markenartikel; Markenführung
    Scope: VI, 105 S., graph. Darst.
    Notes:

    Literaturverz. S. 79 - 105
  2. Markentradition als strategische Ressource im Markenmanagement
    Author: Wiedmann, Klaus-Peter; Bachmann, Frank; Gückel, Ramona
    Published: c 2008
    Publisher:  Inst. für Marketing & Management, Hannover

    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783867000642
    Other identifier:
    9783867000642
    Series: Schriftenreihe Marketing, Management
    Subjects: Marketing; Markenartikel; Markenpolitik
    Other subjects: (stw)Marketing; (stw)Markenartikel; (stw)Markenführung; (VLB-FS)Markentradition; (VLB-FS)Markenmanagement; (VLB-FS)Brand heritage; (VLB-PF)BA: Buch; (VLB-WN)1785: Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Graue Literatur
    Scope: VI, 105 S., graph. Darst., 30 cm
    Notes:

    Literaturverz. S. 79 - 105