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1. Development of the generation 50plus

   effects on retail marketing
   Author: Klebl, Kristin

   Published: 2007

   Publisher:  VDM, Müller, Saarbrücken

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   Inhaltsverzeichnis Inhaltstext

   Source:	Union catalogues
   Language:	English
   Media type:	Book
   Format:	Print
   ISBN:	9783836407434; 3836407434
   Other identifier:	9783836407434
   Subjects:	Älterer Mensch; Zielgruppe; Marketing
   Other subjects:	(VLB-FS)Generation 50 plus; (VLB-FS)Senior; (VLB-FS)Seniorenmarketing; (VLB-FS)Werte; (VLB-FS)Zielgruppen; (VLB-FS)Handel; (VLB-FS)Demografischer Wandel; (VLB-PF)BC: Paperback; (VLB-WN)1726: HC/Soziologie/Frauenforschung, Geschlechterforschung; retail; Senioren; Generation 45 plus; Generation 55 plus; Generation 60 plus; Seniors; Senior Marketing; Veränderung Werte; Change Value; Target Group; Demografic Change
   Scope:	VIII, 62 S., Ill., graph. Darst., 24 cm
   Notes:	Literaturverz. S. 59 - 62