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Displaying results 1 to 4 of 4.

  1. Schlüsselwerke der Werbeforschung
    Contributor: Meitz, Tino Georg Konrad (Herausgeber); Borchers, Nils S. (Herausgeber); Naderer, Brigitte (Herausgeber)
    Published: [2022]
    Publisher:  Springer VS, Wiesbaden

    Location:
    Hochschul- und Landesbibliothek RheinMain, Rheinstraße
    Signature:
    60 AP 17200 M515
    Inter-library loan:
    No loan of volumes, only paper copies will be sent
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    Source: Union catalogues
    Contributor: Meitz, Tino Georg Konrad (Herausgeber); Borchers, Nils S. (Herausgeber); Naderer, Brigitte (Herausgeber)
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783658365073; 3658365072
    Other identifier:
    9783658365073
    RVK Categories: AP 17200
    DDC Categories: 650
    Subjects: Werbeforschung; Wissenschaftliche Literatur
    Scope: XIV, 389 Seiten, 13 Illustrationen, 21 cm x 14.8 cm, 526 g
  2. Schlüsselwerke der Werbeforschung
    Contributor: Meitz, Tino Georg Konrad (Publisher); Borchers, Nils S. (Publisher); Naderer, Brigitte (Publisher)
    Published: 2022
    Publisher:  SpringerVS, Wiesbaden

    Location:
    Hochschule für Angewandte Wissenschaften Hof - Hochschule Hof, Bibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Universitätsbibliothek Erlangen-Nürnberg, Wirtschafts- und Sozialwissenschaftliche Zweigbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Universitätsbibliothek Regensburg
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
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  3. Schlüsselwerke der Werbeforschung
    Contributor: Meitz, Tino Georg Konrad (Herausgeber); Borchers, Nils S. (Herausgeber); Naderer, Brigitte (Herausgeber)
    Published: [2022]
    Publisher:  Springer VS, Wiesbaden, Germany

    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Contributor: Meitz, Tino Georg Konrad (Herausgeber); Borchers, Nils S. (Herausgeber); Naderer, Brigitte (Herausgeber)
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783658365073; 3658365072
    Other identifier:
    9783658365073
    Subjects: Werbeforschung; Wissenschaftliche Literatur
    Other subjects: (Produktform)Paperback / softback; (BISAC Subject Heading)SOC052000; (BISAC Subject Heading)JFD; (BISAC Subject Heading)SOC052000; (BISAC Subject Heading)SOC026000; (BISAC Subject Heading)BUS043000; (BIC subject category)JHB; (BIC subject category)JHB; (BIC subject category)KJS; Werbung; Persuasion; Strategische Kommunikation; Gesellschaftlicher Wandel; Werbewirkung(forschung); Marketing; Werbekompetenz; Werbekritik; (Springer Nature Marketing Classification)A; (Springer Nature Subject Code)SC412010: Media and Communication; (Springer Nature Subject Code)SCX22110: Media Sociology; (Springer Nature Subject Code)SCX22060: Sociological Theory; (Springer Nature Subject Code)SC513000: Marketing; (Springer Nature Taxonomy)8023: Organizational and Strategic Communication; (Springer Nature Taxonomy)8034: Advertising; (Springer Nature Taxonomy)4351: Media Sociology; (Springer Nature Taxonomy)4469: Sociological Theory; (Springer Nature Taxonomy)3339: Marketing; (Springer Nature Subject Collection)SUCO41173: Literature, Cultural and Media Studies; (BISAC Subject Heading)SOC052000; (BIC subject category)JFD; (VLB-WN)1745: Hardcover, Softcover / Medien, Kommunikation/Kommunikationswissenschaft
    Scope: XIV, 389 Seiten, Illustrationen, 21 cm, 526 g
  4. Schlüsselwerke der Werbeforschung
    Contributor: Meitz, Tino Georg Konrad (HerausgeberIn); Borchers, Nils S. (HerausgeberIn); Naderer, Brigitte (HerausgeberIn)
    Published: [2022]; © 2022
    Publisher:  Springer VS, Wiesbaden

    Location:
    Bibliothek im Kurt-Schwitters-Forum
    Signature:
    ME 6000 /112
    Inter-library loan:
    No inter-library loan

    Location:
    Universitätsbibliothek Ilmenau
    Signature:
    MDW AP 17200 M515
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Badische Landesbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    A23-1162
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Duale Hochschule Baden-Württemberg Ravensburg, Bibliothek
    Signature:
    WAfk 19
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Hochschule der Medien, Bibliothek Standort Nobelstr.
    Signature:
    Hkm 4
    Inter-library loan:
    No loan of volumes, only paper copies will be sent

    Location:
    Kommunikations-, Informations- und Medienzentrum der Universität Hohenheim
    Signature:
    7220/335
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Württembergische Landesbibliothek
    Signature:
    73/6731
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
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    Content information
    Source: Union catalogues
    Contributor: Meitz, Tino Georg Konrad (HerausgeberIn); Borchers, Nils S. (HerausgeberIn); Naderer, Brigitte (HerausgeberIn)
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783658365073
    Other identifier:
    9783658365073
    RVK Categories: QP 630 ; QP 631 ; AP 17200
    Subjects: Werbung; Werbewirkung; Werbepsychologie; Konsumentenverhalten
    Scope: XIV, 389 Seiten, Illustrationen, 21 cm x 14.8 cm