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9783639410358
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Union catalogues
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Schütte, Verena
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Ebook
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German
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Year
2012
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'50-plus' in der Werbung
Wie die Best Agers ins Bild gesetzt werden
Author:
Schütte, Verena
Published:
2012
Publisher: AV Akademikerverlag, Saarbrücken
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Source:
Union catalogues
Language:
German
Media type:
Ebook
Format:
Online
ISBN:
9783639410358
Other identifier:
urn:
urn:nbn:de:101:1-201205247180
Edition:
neue Ausg.
Subjects:
Anzeigenwerbung
;
Zielgruppe
;
Mittleres Lebensalter
Other subjects:
(Produktform)Electronic book text
;
Werbung
;
Altersstereotyp
;
(VLB-WN)1784: HC%2FManagement
;
(VLB-FS)Gesellschaft
;
(VLB-WG)786: Wirtschaft / Werbung, Marketing
;
Konstruktivismus
;
Systemtheorie
;
Medientheorie
;
alternde Gesellschaft
;
50-plus
;
Wirtschaftswerbung
;
Konstruktion von Wirklichkeit
;
Altersbild
Scope:
Online-Ressource
Notes:
Lizenzpflichtig. - Vom Verlag als Druckwerk on demand angeboten