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1. Product Placement in Computerspielen

   Chancen und Entwicklungen
   Author: Grabowiecki, Andreas von; Halff, Gregor

   Published: 2012

   Publisher:  AV Akademikerverlag, Saarbrücken

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   Source:	Union catalogues
   Language:	German
   Media type:	Ebook
   Format:	Online
   ISBN:	9783639406832
   Other identifier:	urn: urn:nbn:de:101:1-2012052320740
   Edition:	neue Ausg.
   Subjects:	Computerspiel; Product placement
   Other subjects:	(Produktform)Electronic book text; Product Placement; (VLB-WN)1785: HC%2FWerbung%2C+Marketing; (VLB-FS)Game; (VLB-FS)Sonderwerbeform; Games; Sonderwerbeformen; Werbewirkung; Computerspiele; Werbewirkungsforschung; Special ads; In-Game-Advertising; Ingame-Advertising
   Scope:	Online-Ressource
   Notes:	Lizenzpflichtig. - Vom Verlag als Druckwerk on demand angeboten