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Displaying results 1 to 12 of 12.

  1. Poetik der Werbung
    Author: Meyer, Urs
    Published: 2010
    Publisher:  Schmidt, Berlin

    Location:
    TU Darmstadt, Universitäts- und Landesbibliothek - Stadtmitte
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    /ES 980 M613
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    Universitätsbibliothek J. C. Senckenberg, Zentralbibliothek (ZB)
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    89.194.99
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    Universitätsbibliothek J. C. Senckenberg, Bibliothekszentrum Geisteswissenschaften (BzG)
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    01/ES 980 M612
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    Universitätsbibliothek Gießen
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    000 ES 980 M613
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    Universitätsbibliothek Kassel, Standort Holländischer Platz
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    25 Spr CT 8103
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    Universität Mainz, Bereichsbibliothek Philosophicum, Standort Germanistik I / Kulturanthropologie und Germanistik II
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    K 64 - M 95
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    Universität Mainz, Bereichsbibliothek Philosophicum, Standort Allgemeine und Vergleichende Literaturwissenschaft
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    22.4 - 750/1
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    Hochschul- und Landesbibliothek RheinMain, Rheinstraße
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    ISBN: 9783503098927
    Other identifier:
    9783503098927
    RVK Categories: ES 980
    DDC Categories: 650; 800
    Series: Allgemeine Literaturwissenschaft - Wuppertaler Schriften ; 13
    Subjects: Werbesprache; Dichtersprache; Werbung; Literatur
    Scope: 342, XVI S., Ill.
    Notes:

    Literaturverz., S. 317-342

    Zugl.: Freiburg, Univ., Habil.-Schr., 2006
  2. Poetik der Werbung
    Author: Meyer, Urs
    Published: [2010]; © 2010
    Publisher:  Erich Schmidt Verlag, Berlin

    Location:
    Max-Planck-Institut für Bildungsforschung, Bibliothek und wissenschaftliche Information
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Source: Staatsbibliothek zu Berlin
    Language: German
    Media type: Dissertation
    Format: Print
    ISBN: 9783503098927
    RVK Categories: EC 2500 ; GD 8944 ; ES 980
    Series: Allgemeine Literaturwissenschaft - Wuppertaler Schriften ; Band 13
    Subjects: Advertising; Advertising in literature; Symbolism in advertising
    Scope: 342, XVI Seiten, Illustrationen, Diagramme, 210 mm x 144 mm
    Notes:

    Literaturverzeichnis: Seite 317-342

    Habilitationsschrift, Universität Freiburg / Schweiz, 2006
  3. Poetik der Werbung
    Author: Meyer, Urs
    Published: 2010
    Publisher:  Schmidt, Berlin

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    Universitätsbibliothek Augsburg
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    Universitätsbibliothek Bamberg
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    Universitätsbibliothek Erlangen-Nürnberg, Hauptbibliothek
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    Hochschule Landshut, Hochschule für Angewandte Wissenschaften, Bibliothek
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    Bayerische Staatsbibliothek
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Dissertation
    ISBN: 3503098925; 9783503098927
    Other identifier:
    9783503098927
    RVK Categories: EC 2500 ; EC 7365 ; ET 550 ; GD 8944 ; GM 1326 ; GN 1327
    DDC Categories: 800; 400; 650
    Series: Allgemeine Literaturwissenschaft - Wuppertaler Schriften ; 13
    Subjects: Dichtersprache; Werbesprache; Werbung; Literatur
    Scope: 342, XVI S., Ill., 21 cm
    Notes:

    Literaturverz. S. 317 - 342

    Teilw. zugl.: Fribourg, Univ., Habil.-Schr., 2006
  4. Poetik der Werbung
    Author: Meyer, Urs
    Published: [2010]; © 2010
    Publisher:  Erich Schmidt Verlag, Berlin

    Location:
    Max-Planck-Institut für Bildungsforschung, Bibliothek und wissenschaftliche Information
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    2011/2327
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
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    Universitätsbibliothek Braunschweig
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    2902-2137
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    Staats- und Universitätsbibliothek Bremen
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    a ger 189.3/249
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    Fachhochschule Erfurt, Hochschulbibliothek
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    Universitätsbibliothek Greifswald
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    Niedersächsische Staats- und Universitätsbibliothek Göttingen
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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
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    Universitätsbibliothek Hildesheim
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    GER 270 : M20
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    Thüringer Universitäts- und Landesbibliothek
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    ALW:CA:9000:Mey::2010
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    Universitätsbibliothek Kiel, Zentralbibliothek
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    Bk 4538
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    Otto-von-Guericke-Universität, Universitätsbibliothek
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    2010.03685:1
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    Bibliotheks-und Informationssystem der Carl von Ossietzky Universität Oldenburg (BIS)
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    asl 123.3 CU 6044
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    Landesbibliothek Oldenburg
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    Universitätsbibliothek Osnabrück
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    CJQ W 5068-678 8
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    Universitätsbibliothek Rostock
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    Universitätsbibliothek Vechta
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    Ostfalia Hochschule für angewandte Wissenschaften, Bibliothek
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    Content information
    Source: Staatsbibliothek zu Berlin
    Language: German
    Media type: Dissertation
    Format: Print
    ISBN: 9783503098927
    RVK Categories: EC 2500 ; GD 8944
    Series: Allgemeine Literaturwissenschaft - Wuppertaler Schriften ; Band 13
    Subjects: Advertising; Advertising in literature; Symbolism in advertising
    Scope: 342, XVI Seiten, Illustrationen, Diagramme, 210 mm x 144 mm
    Notes:

    Literaturverzeichnis: Seite 317-342

    Habilitationsschrift, Universität Freiburg / Schweiz, 2006
  5. Poetik der Werbung
    Author: Meyer, Urs
    Published: 2010
    Publisher:  Schmidt, Berlin

    Location:
    Universitätsbibliothek der RWTH Aachen
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    Universitätsbibliothek Bielefeld
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    Universitätsbibliothek Koblenz
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    Universitäts- und Stadtbibliothek Köln, Hauptabteilung
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    Universitäts- und Landesbibliothek Münster, Zentralbibliothek
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    Universitätsbibliothek Paderborn
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    Universitätsbibliothek Siegen
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    Universitätsbibliothek Trier
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    ISBN: 9783503098927
    Other identifier:
    9783503098927
    RVK Categories: ES 980 ; EC 2500 ; GD 8944 ; GM 1326 ; GN 1327
    Series: Allgemeine Literaturwissenschaft - Wuppertaler Schriften ; 13
    Subjects: Werbesprache; Dichtersprache; Werbung; Literatur
    Scope: 342, XVI S. : Ill.
    Notes:

    Fribourg, Univ., Habil.-Schr., 2006
  6. Poetik der Werbung
    Author: Meyer, Urs
    Published: 2010
    Publisher:  Schmidt, Berlin

    Location:
    Universitätsbibliothek der RWTH Aachen
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    (1)014584
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    Universitätsbibliothek Bielefeld
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    OK260 M613
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    Ruhr-Universität Bochum, Fakultät für Philologie, Germanistisches Institut, Bibliothek
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    Eb 2010/1
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    Ruhr-Universität Bochum, Fakultät für Philologie, Allgemeine und Vergleichende Literaturwissenschaft, Bibliothek
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    K Pc II 121.1
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    Ruhr-Universität Bochum, Universitätsbibliothek
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    HZA12487-13
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    Universitäts- und Landesbibliothek Bonn
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    2010/2650
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    Universitätsbibliothek Dortmund
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    C 27399
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    Universitäts- und Landesbibliothek Düsseldorf
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    spru50
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    Universitätsbibliothek Duisburg-Essen
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    Universitätsbibliothek Koblenz
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    Seminar für Deutsche Sprache und ihre Didaktik, Bibliothek
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    Universitäts- und Landesbibliothek Münster
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    Landesbibliothekszentrum Rheinland-Pfalz / Pfälzische Landesbibliothek
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    110-5123
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    Universitätsbibliothek Trier
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Dissertation
    ISBN: 9783503098927
    Other identifier:
    9783503098927
    RVK Categories: EC 2500 ; ES 980 ; GN 1327 ; GD 8944 ; GM 1326
    DDC Categories: 400
    Series: Allgemeine Literaturwissenschaft - Wuppertaler Schriften ; 13
    Subjects: Literatur; Werbung; Werbesprache; Dichtersprache
    Scope: 342, XVI S., Ill.
    Notes:

    Zugl.: Fribourg, Univ., Habil.-Schr., 2006
  7. Poetik der Werbung
    Author: Meyer, Urs
    Published: 2010
    Publisher:  Erich-Schmidt-Verlag (Berlin), Berlin

    Location:
    Verbund der Öffentlichen Bibliotheken Berlins - VÖBB
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783503098927
    Other identifier:
    9783503098927
    Series: Allgemeine Literaturwissenschaft - Wuppertaler Schriften ; 13
    Subjects: Dichtersprache; Werbesprache; Literatur; Werbung
    Scope: 342, XVI Seiten, Ill.
  8. Poetik der Werbung
    Author: Meyer, Urs
    Published: 2010
    Publisher:  Schmidt, Berlin

    Location:
    Freie Universität Berlin, Universitätsbibliothek
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    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
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    Max-Planck-Institut für Bildungsforschung, Bibliothek und wissenschaftliche Information
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    TU Berlin, Universitätsbibliothek
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    Verbund der Öffentlichen Bibliotheken Berlins - VÖBB
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    Source: Philologische Bibliothek, FU Berlin; Staatsbibliothek zu Berlin
    Language: German
    Media type: Dissertation
    ISBN: 3503098925; 9783503098927
    Other identifier:
    9783503098927
    RVK Categories: EC 2500 ; EC 7365 ; ET 550 ; GD 8944 ; GM 1326 ; GN 1327
    DDC Categories: 800; 400; 650
    Series: Allgemeine Literaturwissenschaft - Wuppertaler Schriften ; 13
    Subjects: Dichtersprache; Werbesprache; Werbung; Literatur
    Scope: 342, XVI S., Ill., 21 cm
    Notes:

    Literaturverz. S. 317 - 342

    Teilw. zugl.: Fribourg, Univ., Habil.-Schr., 2006
  9. Poetik der Werbung
    Author: Meyer, Urs
    Published: 2010
    Publisher:  Erich Schmidt, Berlin

    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    ISBN: 9783503098927
    Other identifier:
    9783503098927
    Series: Allgemeine Literaturwissenschaft - Wuppertaler Schriften ; Bd. 13
    Subjects: Werbesprache; Dichtersprache; Werbung; Literatur
    Other subjects: (VLB-FS)Werbung; (VLB-FS)Werbekommunikation: Poetik; (VLB-PF)BC: Paperback; (VLB-WN)1563: Hardcover, Softcover / Deutsche Sprachwissenschaft, Deutschsprachige Literaturwissenschaft; (Zielgruppe)Germanisten; Literaturwissenschaftler; Kommunikationswissenschaftler; Werber; Texter; 22: Germanistik und Komparatistik; Werbekommunikation; Poetik
    Scope: 342, XVI S., Ill., 21 cm
    Notes:

    Zugl.: Fribourg, Univ., Habil.-Schr.
  10. Poetik der Werbung
    Author: Meyer, Urs
    Published: 2010
    Publisher:  <<Erich>> Schmidt, Berlin

    Export to reference management software   RIS file
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    ISBN: 9783503098927; 9783503122141
    Other identifier:
    9783503098927
    RVK Categories: AP 17440 ; AP 17458 ; EC 2460 ; ES 155 ; ES 980 ; GD 8944
    DDC Categories: 650; 800
    Series: Allgemeine Literaturwissenschaft. Wuppertaler Schriften ; 13
    Subjects: Werbesprache; Dichtersprache; ; Werbung; Literatur;
    Scope: 342, XVI S., Ill., 210 mm x 144 mm
    Notes:

    Teilw. zugl.: Fribourg, Univ., Habil.-Schr., 2006
  11. Poetik der Werbung
    Author: Meyer, Urs
    Published: [2010]; © 2010
    Publisher:  Erich Schmidt Verlag, Berlin

    Location:
    Max-Planck-Institut für Bildungsforschung, Bibliothek und wissenschaftliche Information
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    2011/2327
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
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    1 A 758197
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    Universitätsbibliothek Braunschweig
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    2902-2137
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    Staats- und Universitätsbibliothek Bremen
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    a ger 189.3/249
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    Sächsische Landesbibliothek - Staats- und Universitätsbibliothek Dresden
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    Fachhochschule Erfurt, Hochschulbibliothek
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    Universitätsbibliothek Erfurt / Forschungsbibliothek Gotha, Universitätsbibliothek Erfurt
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    GE 3151 M612
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    Universitätsbibliothek Freiburg
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    GE 2010/860
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    310/GD 8944 M613
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    E-6 1/395
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    Universitäts- und Landesbibliothek Sachsen-Anhalt / Zentrale
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    17.24/205
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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
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    BBe 4366
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    Universitätsbibliothek Heidelberg
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    2010 A 933
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    Germanistisches Seminar der Universität, Bibliothek
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    Med 3 MEY 115/1
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    GER 270 : M20
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    ALW:CA:9000:Mey::2010
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    Universitätsbibliothek Kiel, Zentralbibliothek
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    Pädagogische Hochschulbibliothek Ludwigsburg
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    Soz 2ge Mey
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    Export to reference management software   RIS file
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    Source: Staatsbibliothek zu Berlin
    Language: German
    Media type: Dissertation
    Format: Print
    ISBN: 9783503098927
    RVK Categories: EC 2500 ; GD 8944 ; ES 980
    Series: Allgemeine Literaturwissenschaft - Wuppertaler Schriften ; Band 13
    Subjects: Advertising; Advertising in literature; Symbolism in advertising
    Scope: 342, XVI Seiten, Illustrationen, Diagramme, 210 mm x 144 mm
    Notes:

    Literaturverzeichnis: Seite 317-342

    Habilitationsschrift, Universität Freiburg / Schweiz, 2006
  12. Poetik der Werbung
    Author: Meyer, Urs
    Published: 2009
    Publisher:  Erich Schmidt Verlag, s.l.

    Hauptbeschreibung: Das vorliegende Buch beschreibt das Wechselverhältnis zwischen Dichtung und Werbung als ein unfreiwilliges Zweckbündnis, das von gegenseitiger Anziehung und Abstoßung geprägt ist. Das kreative Selbstverständnis des New Advertising... more

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    Hauptbeschreibung: Das vorliegende Buch beschreibt das Wechselverhältnis zwischen Dichtung und Werbung als ein unfreiwilliges Zweckbündnis, das von gegenseitiger Anziehung und Abstoßung geprägt ist. Das kreative Selbstverständnis des New Advertising führte vor allem im Übergang vom 20. zum 21. Jahrhundert zur noch einmal verstärkten Anlehnung der Werbung an den Formenschatz der poetischen Tradition. Werbung adaptierte aber schon immer gerne narrative, dramatische, lyrische oder auch mythologische Ausdrucksformen für eigene Zwecke und erfand sie teilweise sogar neu.So wird hier an zahlreichen Bei

     
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Ebook
    Format: Online
    ISBN: 9783503098927
    Series: Allgemeine Literaturwissenschaft - Wuppertaler Schriften (ALW) - Band 13
    Scope: Online-Ressource (362 p.)
    Notes:

    Description based upon print version of record

    Pages:1 to 25; Pages:26 to 50; Pages:51 to 75; Pages:76 to 100; Pages:101 to 125; Pages:126 to 150; Pages:151 to 175; Pages:176 to 200; Pages:201 to 225; Pages:226 to 250; Pages:251 to 275; Pages:276 to 300; Pages:301 to 325; Pages:326 to 350; Pages:351 to 362