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  1. Branding "Western Music"
    Contributor: Cáceres-Piñuel, María (Herausgeber); Napoli, Alberto (Herausgeber); Strumbl, Melanie (Herausgeber)
    Published: 2024
    Publisher:  Peter Lang, Lausanne

    "This edited book aims to foster an interdisciplinary dialogue on the intersections between the coining of the "Western Music" concept and the institutionalised and entrepreneurial management of culture. It studies the emergence of the trademark... more

    Universität Mainz, Bereichsbibliothek Philosophicum, Standort Musikwissenschaft
    Db 182.7
    No inter-library loan

     

    "This edited book aims to foster an interdisciplinary dialogue on the intersections between the coining of the "Western Music" concept and the institutionalised and entrepreneurial management of culture. It studies the emergence of the trademark "Western Music" in relation to the commodification of leisure, the institutionalisation of academic discourses, and the transnational imperial politics of culture. This collective work devotes particular attention to the ways events, such as the virtuosi concert tours, song contests, diplomatic acts, or mass broadcastings have created possibilities for homogenisation and globalisation of a corpus of musical practices, repertoires, and ways of thinking, ambiguously labelled, as "Western" along the long 20th Century." - (Buchrückseite)

     

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    Content information
    Source: Union catalogues
    Contributor: Cáceres-Piñuel, María (Herausgeber); Napoli, Alberto (Herausgeber); Strumbl, Melanie (Herausgeber)
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9783034344555; 3034344554
    Other identifier:
    9783034344555
    RVK Categories: LR 57470
    DDC Categories: 780
    Series: Publikationen der Schweizerischen Musikforschenden Gesellschaft. Serie II / Publications de la Société Suisse de Musicologie. Série II ; 62
    Subjects: Kulturmanagement; Klassische Musik <Motiv>; BIOGRAPHY & AUTOBIOGRAPHY / General; Cultural studies; HISTORY / General; Kulturwissenschaften; MUSIC / General; MUSIC / History & Criticism; Music; Musik; Musikgeschichte; PSYCHOLOGY / General; SOCIAL SCIENCE / Anthropology / Cultural; SOCIAL SCIENCE / Anthropology / General; Social & cultural anthropology, ethnography; Social & cultural history; Sozial- und Kulturanthropologie, Ethnographie; Sozial- und Kulturgeschichte
    Scope: 246 Seiten, Illustrationen, Notenbeispiele
    Notes:

    Enthält: María Cáceres-Piñuel: Introduction -- Annegret Fauser: Grooves of Empire: Internationalism, Imperialism, and Branding Western Music -- Anja Brunner: On the Need to Overcome Westernization and the Idea of Western Music: Towards a Post-Western Musical Scholarship -- Timothy D. Taylor: Forms of Value and the Rise of the Virtuoso -- Natascha Loges: Branding the German Lied: The Strategies of Julius Stockhausen -- Cla Mathieu: Spanish Guitarists in Early Twentieth-Century Germany: Negotiating Musical Identities in German-Language Guitar Magazines -- Artemis Ignatidou: Symbolic Uses of Functional Musical Text in Late 19th Century Athens: The Case Study of Antonios Sigalas -- Petra van Langen: The Netherlandish School: The Construction of a Trademark -- Olli Heikkinen and Vesa Kurkela: "Art Music Proper" In Changing Orchestral Culture: Two Case Studies of the Institutionalization of Finnish Musical Life in the Late Nineteenth and Early Twentieth Century -- Markus Mantere and Saijaleena Rantanen: Domesticating Continental Music Practices: Emergence of the Conservatory and Song Festivals in Finland 1880-1930 -- Siwat Chuencharoen: The Transformation of Thai Music within Western Frameworks during the Thai Cultural Reformation in the 1930s -- Meebae Lee: K-Classic: Branding Korean Classical Music -- Mary Horn: Programming the Record, Recording the Program: The Philadelphia Orchestra on Columbia Records, 1944-1946 -- Kerry Brunson: Mass Classical: "Accessibility" and the Atlanta School of Composers -- Peter Kupfer: Branding with Music and Music as Brand: Classical Music in American Television Commercials