Intro -- Title Page -- Table of Contents -- FOREWORD -- INTRODUCTION -- SOCKOS® A Definition: -- A Multi-Purpose Tool -- Improving the Odds in Communicating -- Putting SOCKOs® to Work -- SOCKOs® versus Qs & -- As -- Sample SOCKOs® -- SPEECHES AND...
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Intro -- Title Page -- Table of Contents -- FOREWORD -- INTRODUCTION -- SOCKOS® A Definition: -- A Multi-Purpose Tool -- Improving the Odds in Communicating -- Putting SOCKOs® to Work -- SOCKOs® versus Qs & -- As -- Sample SOCKOs® -- SPEECHES AND PRESENTATIONS -- The Need -- Words: Making Sense -- Preparation -- Writing your Speech -- Rehearsal -- Before your Speech -- The Big Event! -- WRITING -- The Need -- Good Writing and Good Writers -- The Power of Writing -- Writing for Others -- MEDIA RELATIONS -- What is News? -- The Value of Media Relations -- Working with the Media -- Communications Matrix -- Writing for the Media -- Speaking with the Media -- The Press Conference -- CRISIS AND RISK COMMUNICATIONS -- Managing a Crisis -- Communications Matrix -- Making Public Remarks -- Public Meetings -- Risk Communication versus Risk Analysis -- WITNESS PREPARATION -- Some Background -- Preparation -- Clearing the Way for Meaning -- In Action -- NEGOTIATION -- The Need for Informed Partners -- Negotiations about the Negotiations -- Complexity -- SALES AND CUSTOMER SERVICE: Political Communication.
