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  1. Monetising the dividual self
    the emergence of the lifestyle blog and influencers in Malaysia
    Author: Hopkins, Julian
    Published: 2019
    Publisher:  Berghahn, New York$aOxford

    Brief chronology of personal and lifestyle blogging in Malaysia -- Introduction : Anthroblogia : participant observation and blogging in Malaysia -- The blogs as assemblage : agency and affordances -- January 2006 : blogwars, hit sluts, and... more

    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
    Signature:
    10 A 66476
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Max-Planck-Institut für ethnologische Forschung, Bibliothek
    Signature:
    PN4567 Hopk2019
    Inter-library loan:
    No loan of volumes, only paper copies will be sent

     

    Brief chronology of personal and lifestyle blogging in Malaysia -- Introduction : Anthroblogia : participant observation and blogging in Malaysia -- The blogs as assemblage : agency and affordances -- January 2006 : blogwars, hit sluts, and authenticity in the personal blogosphere -- The blogger and her blog : (dis)assembling the dividual self -- May 2007 : the assembling of genres -- Assembling blogs and bloggers -- April 2007 : voicy consumers and negotiating networked publics -- Assembling a blog market -- January 2009 : negotiating the authentic advertorial -- Assembling lifestyles -- October 2009 : regional blogmeet -- Conclusions : the dividual self and emergence of the lifestyle blog. "Combining theoretical and empirical discussions with shorter thick description case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers--precursors to current social media microcelebrities and influencers. It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles. It argues that lifestyle blogs are dialogically constituted between the blogger, the readers, and the blog itself, and challenges the assumption of a unitary self by proposing that lifestyle blogs can best be understood in terms of the dividual self"--

     
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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9781789201185; 9781789201192
    Edition: First published
    Series: Anthropology of media ; Volume 8
    Subjects: Blogs; Bloggers; Lifestyles; Social influence; Consumption (Economics)
    Scope: xiii, 221 Seiten, Illustrationen
    Notes:

    Includes bibliographical references and index
  2. Monetising the dividual self
    the emergence of the lifestyle blog and influencers in Malaysia
    Author: Hopkins, Julian
    Published: 2019
    Publisher:  Berghahn, New York$aOxford

    Brief chronology of personal and lifestyle blogging in Malaysia -- Introduction : Anthroblogia : participant observation and blogging in Malaysia -- The blogs as assemblage : agency and affordances -- January 2006 : blogwars, hit sluts, and... more

    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    Brief chronology of personal and lifestyle blogging in Malaysia -- Introduction : Anthroblogia : participant observation and blogging in Malaysia -- The blogs as assemblage : agency and affordances -- January 2006 : blogwars, hit sluts, and authenticity in the personal blogosphere -- The blogger and her blog : (dis)assembling the dividual self -- May 2007 : the assembling of genres -- Assembling blogs and bloggers -- April 2007 : voicy consumers and negotiating networked publics -- Assembling a blog market -- January 2009 : negotiating the authentic advertorial -- Assembling lifestyles -- October 2009 : regional blogmeet -- Conclusions : the dividual self and emergence of the lifestyle blog. "Combining theoretical and empirical discussions with shorter thick description case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers--precursors to current social media microcelebrities and influencers. It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles. It argues that lifestyle blogs are dialogically constituted between the blogger, the readers, and the blog itself, and challenges the assumption of a unitary self by proposing that lifestyle blogs can best be understood in terms of the dividual self"--

     
    Export to reference management software   RIS file
      BibTeX file
    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9781789201185; 9781789201192
    Edition: First published
    Series: Anthropology of media ; Volume 8
    Subjects: Blogs; Bloggers; Lifestyles; Social influence; Consumption (Economics)
    Scope: xiii, 221 Seiten, Illustrationen
    Notes:

    Includes bibliographical references and index