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  1. Fundamentals of Writing for Marketing and Public Relations
    A Step-by-Step Guide for Quick and Effective Results
    Author: Mizrahi, Janet
    Published: 2011
    Publisher:  Business Expert Press, New York

    This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog. Students studying business,... more

    Location:
    Universität Frankfurt, Elektronische Ressourcen
    Signature:
    /
    Inter-library loan:
    No inter-library loan

    Location:
    Universitätsbibliothek Gießen
    Inter-library loan:
    No inter-library loan

     

    This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog. Students studying business, marketing, public relations or communication as well as small business owners and entrepreneurs will find this easy-to-use, practical guide vital to their efforts to promote and inform various publics about their organization. Written by two seasoned professionals, A Guide to Writing Marketing and Public Relations Materials provides an overview of ma...

     
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781606491737; 9781606491744 (Sekundärausgabe)
    Scope: 109 p.
    Notes:

    Description based upon print version of record

    Online-Ausg.:
  2. Fundamentals of writing for marketing and public relations
    a step-by-step guide for quick and effective results
    Author: Mizrahi, Janet
    Published: 2010; ©2012
    Publisher:  Business Expert Press, [New York, N.Y.] (222 East 46th Street, New York, NY 10017)]

    This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and... more

    Location:
    Universitätsbibliothek Erfurt / Forschungsbibliothek Gotha, Universitätsbibliothek Erfurt
    Inter-library loan:
    No inter-library loan

    Location:
    Universitäts- und Landesbibliothek Sachsen-Anhalt / Zentrale
    Inter-library loan:
    No inter-library loan

    Location:
    Helmut-Schmidt-Universität, Universität der Bundeswehr Hamburg, Universitätsbibliothek
    Inter-library loan:
    No inter-library loan

    Location:
    Universitätsbibliothek Kiel, Zentralbibliothek
    Inter-library loan:
    No inter-library loan

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    No inter-library loan

    Location:
    Hochschulbibliothek Friedensau
    Signature:
    Online-Ressource
    Inter-library loan:
    No inter-library loan

    Location:
    Kommunikations-, Informations- und Medienzentrum der Universität Hohenheim
    Inter-library loan:
    No loan of volumes, only paper copies will be sent

    Location:
    EBS Universität für Wirtschaft und Recht, Learning Center, Standort Wiesbaden, Fachbibliothek Rechtswissenschaften
    Signature:
    E-Book
    Inter-library loan:
    No inter-library loan

     

    This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner

     
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    Content information
    Volltext (lizenzpflichtig)
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781606491737
    Other identifier:
    Edition: 1st ed
    Series: Corporate communication collection
    Subjects: Communication in marketing; Public relations; Business writing; Marketing style; Press release; News release; Brochure; Microblog; Tweet; Newsletter; E-newsletter; Web copy; Web writing; Website; Public relations; Marketing; Writing; Pitch letter; Media kit; Press kit; Marcom; Blog; Brochure; Business writing; Communication in marketing; Marketing style; News release; Press release; Public relations; Electronic books
    Scope: Online-Ressource (1 electronic text (94 p.)), ill., digital file
    Notes:

    Access restricted to authorized users and institutions

    Includes bibliographical references (p. 85-87) and index

    Also available in print.

    List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index.