"LEGOfied: Building Blocks as Media offers a multi-faceted exploration of LEGO fandom, addressing a blindspot in current accounts of LEGO and an emerging area of interest to media scholars: namely, the role of hobbyist enthusiasts and content...
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"LEGOfied: Building Blocks as Media offers a multi-faceted exploration of LEGO fandom, addressing a blindspot in current accounts of LEGO and an emerging area of interest to media scholars: namely, the role of hobbyist enthusiasts and content producers in LEGO's emergence as a ubiquitous transmedia franchise. This book examines a range of LEGO hobbyism and their attendant forms of mediated self-expression and identity (their "technicities"): artists, aspiring Master Builders, collectors, and entrepreneurs who refashion LEGO bricks into new commodities (sets, tchotchkes, and minifigures). The practices and perspectives that constitute this diverse scene lie at the intersection of multiple transformations in contemporary culture, including the shifting relationships between culture industries and the audiences that form their most ardent consumer base, but also the emerging forms of entrepreneurialism, professionalization, and globalization that characterize the burgeoning DIY movement."--
Foreword -- Acknowledgments -- Glossary -- Introduction: Clickable Media in a Plastic World / Nick Taylor, North Carolina State University, USA, and Chris Ingraham, University of Utah, USA -- Chapter One: Palpable Pixels / Kate Maddalena, William Peace University, USA -- Chapter Two: The Aesthetic Work of LEGO / Eddie Lohmeyer, University of Central Florida, USA -- Chapter Three: Band of Builders / Jessica Elam, Berklee College of Music, USA -- Chapter Four: Re-assembling Gender / Sarah Evans, Molloy College, USA -- Chapter Five: Fake Plastic Trees / Chris Ingraham, University of Utah, USA -- Chapter Six: Purity and the Boundaries of Belonging / Nick Taylor, North Carolina State University, USA -- List of Contributors -- Index
"LEGOfied: Building Blocks as Media offers a multi-faceted exploration of LEGO fandom, addressing a blindspot in current accounts of LEGO and an emerging area of interest to media scholars: namely, the role of hobbyist enthusiasts and content...
more
Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
Inter-library loan:
Unlimited inter-library loan, copies and loan
"LEGOfied: Building Blocks as Media offers a multi-faceted exploration of LEGO fandom, addressing a blindspot in current accounts of LEGO and an emerging area of interest to media scholars: namely, the role of hobbyist enthusiasts and content producers in LEGO's emergence as a ubiquitous transmedia franchise. This book examines a range of LEGO hobbyism and their attendant forms of mediated self-expression and identity (their "technicities"): artists, aspiring Master Builders, collectors, and entrepreneurs who refashion LEGO bricks into new commodities (sets, tchotchkes, and minifigures). The practices and perspectives that constitute this diverse scene lie at the intersection of multiple transformations in contemporary culture, including the shifting relationships between culture industries and the audiences that form their most ardent consumer base, but also the emerging forms of entrepreneurialism, professionalization, and globalization that characterize the burgeoning DIY movement."--
Foreword -- Acknowledgments -- Glossary -- Introduction: Clickable Media in a Plastic World / Nick Taylor, North Carolina State University, USA, and Chris Ingraham, University of Utah, USA -- Chapter One: Palpable Pixels / Kate Maddalena, William Peace University, USA -- Chapter Two: The Aesthetic Work of LEGO / Eddie Lohmeyer, University of Central Florida, USA -- Chapter Three: Band of Builders / Jessica Elam, Berklee College of Music, USA -- Chapter Four: Re-assembling Gender / Sarah Evans, Molloy College, USA -- Chapter Five: Fake Plastic Trees / Chris Ingraham, University of Utah, USA -- Chapter Six: Purity and the Boundaries of Belonging / Nick Taylor, North Carolina State University, USA -- List of Contributors -- Index
