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  1. Selling science in the age of Newton
    advertising and the commoditization of knowledge
    Published: [2010]; © 2010
    Publisher:  Ashgate, Farnham, Surrey

    Max-Planck-Institut für Wissenschaftsgeschichte, Bibliothek
    509.4 W654s
    No inter-library loan
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
    1 A 812524
    Unlimited inter-library loan, copies and loan
    Niedersächsische Staats- und Universitätsbibliothek Göttingen
    2011 A 1424
    Unlimited inter-library loan, copies and loan
    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
    A 2011/547
    Unlimited inter-library loan, copies and loan
    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
    D 2010/12
    No inter-library loan
    Gottfried Wilhelm Leibniz Bibliothek - Niedersächsische Landesbibliothek
    2016/1047
    Unlimited inter-library loan, copies and loan
    Zentrale Hochschulbibliothek Lübeck
    NAllg G8 34
    No inter-library loan
    Klassik Stiftung Weimar / Herzogin Anna Amalia Bibliothek
    TB 2280 W654
    Unlimited inter-library loan, copies and loan
    Herzog August Bibliothek Wolfenbüttel
    61.1450
    Unlimited inter-library loan, copies and loan
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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9781409400752
    RVK Categories: AK 27400 ; TB 2360
    Series: Science, technology and culture, 1700-1945
    Subjects: Research; Science; Science
    Scope: xii, 203 Seiten, Faksimiles
    Notes:

    Literaturverzeichnis und Index

  2. Selling science in the age of Newton
    advertising and the commoditization of knowledge
    Published: c2010
    Publisher:  Ashgate Pub., Farnham, Surrey, UK

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    Content information
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781409400752; 1409400751; 9781409423102; 1409423107
    Series: Science, technology, and culture, 1700-1945
    Subjects: SCIENCE / History; Geschichte; Gesellschaft; Naturwissenschaft; Research; Science; Science; Zeitung; Naturwissenschaftliches Instrument; Wissenschaftliche Literatur; Wissenschaftspublizistik; Vermarktung; Anzeigenwerbung; Naturwissenschaften
    Scope: 1 Online-Ressource (xii, 203 p.)
    Notes:

    Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success

    Includes bibliographical references and index

    Machine generated contents note - 1 - Introduction -- - 2 - Advertisements in the Philosophical Transactions -- - 3 - Newspapers and Bipartisan Advertisement -- - 4 - Daily Newspapers and Advertisements as Science Texts -- - 5 - Navigation and Newsprint: Advertising Longitude Schemes -- - 6 - Advertising Experiment and Reputation: Newtonian Lecturer as Brand -- - 7 - Science as a Commodity: The Eighteenth Century and Beyond

  3. Selling science in the age of Newton
    advertising and the commoditization of knowledge
    Published: c2010
    Publisher:  Ashgate Pub., Farnham, Surrey, UK

    Export to reference management software   RIS file
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781409400752
    Series: Science, technology, and culture, 1700-1945
    Subjects: Research; Science; Science; Naturwissenschaften; Zeitung; Vermarktung; Wissenschaftspublizistik; Naturwissenschaftliches Instrument; Wissenschaftliche Literatur; Anzeigenwerbung
    Scope: xii, 203 p.
    Notes:

    Includes bibliographical references and index

  4. Selling science in the age of Newton
    advertising and the commoditization of knowledge
    Published: 2010
    Publisher:  Ashgate, Farnham [u.a.]

    Bayerische Staatsbibliothek
    Unlimited inter-library loan, copies and loan
    Deutsches Museum, Bibliothek
    No loan of volumes, only paper copies will be sent
    Universitätsbibliothek der LMU München
    Unlimited inter-library loan, copies and loan
    Universitätsbibliothek Regensburg
    Unlimited inter-library loan, copies and loan
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9781409400752
    RVK Categories: AK 27400
    Series: Science, technology and culture, 1700 - 1945
    Subjects: Naturwissenschaftliches Instrument; Naturwissenschaften; Wissenschaftliche Literatur; Anzeigenwerbung; Zeitung; Wissenschaftspublizistik; Vermarktung
    Scope: XII, 203 S., Ill., 24 cm
    Notes:

    Includes bibliographical references and index

  5. Selling science in the age of Newton
    advertising and the commoditization of knowledge
    Published: [2010]; © 2010
    Publisher:  Ashgate, Farnham, Surrey

    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
    Unlimited inter-library loan, copies and loan
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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9781409400752
    RVK Categories: AK 27400 ; TB 2360
    Series: Science, technology and culture, 1700-1945
    Subjects: Research; Science; Science
    Scope: xii, 203 Seiten, Faksimiles
    Notes:

    Literaturverzeichnis und Index

  6. Selling science in the age of Newton
    advertising and the commoditization of knowledge
    Published: [2010]; © 2010
    Publisher:  Ashgate, Farnham, Surrey

    Max-Planck-Institut für Wissenschaftsgeschichte, Bibliothek
    509.4 W654s
    No inter-library loan
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
    1 A 812524
    Unlimited inter-library loan, copies and loan
    Sächsische Landesbibliothek - Staats- und Universitätsbibliothek Dresden
    Unlimited inter-library loan, copies and loan
    Niedersächsische Staats- und Universitätsbibliothek Göttingen
    2011 A 1424
    Unlimited inter-library loan, copies and loan
    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
    A 2011/547
    Unlimited inter-library loan, copies and loan
    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
    D 2010/12
    No inter-library loan
    Gottfried Wilhelm Leibniz Bibliothek - Niedersächsische Landesbibliothek
    2016/1047
    Unlimited inter-library loan, copies and loan
    Zentrale Hochschulbibliothek Lübeck
    NAllg G8 34
    No inter-library loan
    Klassik Stiftung Weimar / Herzogin Anna Amalia Bibliothek
    TB 2280 W654
    Unlimited inter-library loan, copies and loan
    Herzog August Bibliothek Wolfenbüttel
    61.1450
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9781409400752
    RVK Categories: AK 27400 ; TB 2360 ; AK 18400
    Series: Science, technology and culture, 1700-1945
    Subjects: Research; Science; Science
    Scope: xii, 203 Seiten, Faksimiles
    Notes:

    Literaturverzeichnis und Index

  7. Selling science in the age of Newton
    advertising and the commoditization of knowledge
    Published: [2010]; © 2010
    Publisher:  Ashgate, Farnham, Surrey

    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9781409400752
    RVK Categories: AK 27400 ; TB 2360 ; AK 18400
    Series: Science, technology and culture, 1700-1945
    Subjects: Research; Science; Science
    Scope: xii, 203 Seiten, Faksimiles
    Notes:

    Literaturverzeichnis und Index

  8. Selling science in the age of Newton
    advertising and the commoditization of knowledge
    Published: c2010
    Publisher:  Ashgate, Farnham

    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9781409400752; 1409400751; 9781409423102
    Series: Science, Technology and Culture, 1700 - 1945
    Subjects: Research; Science; Science
    Scope: XII, 203 S., Ill., 24 cm
    Notes:

    Literaturverz. S. [183] - 197