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  1. Brands and brand management
    contemporary research perspectives
    Published: c 2010
    Publisher:  Routledge, New York, NY [u.a.]

    Location:
    Universitätsbibliothek Erfurt / Forschungsbibliothek Gotha, Universitätsbibliothek Erfurt
    Signature:
    QP 624 L836
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Technische Universität Bergakademie Freiberg, Bibliothek 'Georgius Agricola'
    Signature:
    11.1240 8.
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    Unlimited inter-library loan, copies and loan

    Location:
    Commerzbibliothek der Handelskammer Hamburg
    Signature:
    2010/239
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    Location:
    Universitätsbibliothek Heidelberg
    Signature:
    2010 A 5558
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    Location:
    Bibliothek LIV HN Bildungscampus
    Signature:
    QP 624 58
    Inter-library loan:
    No loan of volumes, only paper copies will be sent

    Location:
    Karlshochschule International University, Bibliothek
    Signature:
    ABRA Bra
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    No loan of volumes, only paper copies will be sent
    Location:
    Karlshochschule International University, Bibliothek
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    ABRA Bra
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    Location:
    Karlshochschule International University, Bibliothek
    Signature:
    ABRA Bra
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    Location:
    Karlshochschule International University, Bibliothek
    Signature:
    ABRA Bra
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    Location:
    Karlshochschule International University, Bibliothek
    Signature:
    ABRA Bra- Book is missing
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    No inter-library loan

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    A16-1622
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    Location:
    Leuphana Universität Lüneburg, Medien- und Informationszentrum, Universitätsbibliothek
    Signature:
    BWL 614.100
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    Location:
    Universitätsbibliothek Rostock
    Signature:
    QP 624 L836
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    Location:
    Saarländische Universitäts- und Landesbibliothek
    Signature:
    2010-2794
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    Location:
    Württembergische Landesbibliothek
    Signature:
    60/7531
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9781841697598; 9781138882706
    Other identifier:
    9781841697598
    RVK Categories: QP 624
    Series: Marketing and consumer psychology series
    Subjects: Markenartikel; Markenführung; Markenimage; Konsumentenverhalten; Marktforschung; Branding (Marketing); Brand name products; Marketing; Markenartikel; Markenpolitik
    Scope: XXVIII, 311 S., Ill., graph. Darst.
    Notes:

    Literaturangaben

    Includes bibliographical references and index - Enth. 12 Beitr